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52 Snapchat Statistics That Matter to Entrepreneurs in 2023

Whereas TikTok and Instagram might snatch all of the headlines, Snapchat stays one of the in style social media platforms on the earth—which suggests companies must be taking word.

Certain, it’s filled with foolish filters and results, however below the bells and whistles, Snapchat is a robust device for manufacturers that wish to join with their audiences in enjoyable and interesting methods.

Should you’re contemplating utilizing Snapchat for enterprise, it’s time to get aware of the newest Snapchat stats. Information is energy, in any case. So prepare to trace important Snapchat age statistics, familiarize your self with probably the most up-to-date Snapchat enterprise stats, and dig in deep with attention-grabbing information concerning the social media platform. With these numbers in hand, you’ll be able to take your social media advertising and marketing technique to the subsequent stage.

Listed here are all of the Snapchat utilization statistics it is advisable to make social media a (anticipate it!) snap in 2023.

Common Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature function was disappearing personal messages and short-term tales, and even because it’s developed over the previous decade-plus with options like buying and branded filters, at its coronary heart, Snapchat is a device for connecting with family and friends.

And whereas it will not be the world’s hottest social media platform (that honor goes to Whatsapp), Snapchat has an actual maintain on Gen Z. Those that do Snap, snap exhausting: individually, customers spend half-hour a day on the app; collectively, they ship tens of millions of Snaps each single minute.

All of which is to say, the social media platform is a superb match for manufacturers trying to join with a younger, passionate, extremely engaged demographic. If that aligns along with your social media goal market, learn on for some key Snapchat stats.

the world's most used social platforms January 2022

  • ..and a whopping 347 million each day energetic customers

Snapchat daily active users graph

  • The Snapchat app was downloaded a complete of 330 million instances in 2022 — 54 million of these downloads had been within the U.S. market
  • Greater than 2.4 million Snaps are shared each single minute

media usage in an internet minute as of April 2022

most popular global mobile messenger apps as of January 2022

  • It’s extremely uncommon {that a} Snapchat consumer solely makes use of Snapchat: simply 0.1% of customers are distinctive to the platform. 83.6% of Snapchat customers are additionally on Fb, and 81% additionally use Instagram. Snapchatters are least prone to even be utilizing Reddit… there’s solely a 22.3% overlap

social media platform audience overlaps

  • Snapchat helps greater than 40 completely different languages
  • In a US client satisfaction survey, Snapchat scored excessive with 70 factors (out of a possible 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

U.S. customer satisfaction with select social media July 2021 to June 2022

Snapchat customers spend a median of half-hour a day on the app

  • Surprisingly, regardless of this excessive utilization price, solely 1.4% of customers name Snapchat their favourite social platform. Whatsapp is probably the most beloved, successful 16.1% of the vote, adopted intently by Fb (14.6%) and Instagram (14.5%)

graph of favorite social media platforms

Snapchat consumer statistics

Snapchat’s consumer base skews younger — you’re not going to discover a ton of Gen X or Boomers on the app — with some research even reporting that 60% of all youngsters globally use Snapchat. It’s a quantity that’s grown constantly over the previous 5 years, regardless of the glitz and glamor of TikTok amongst immediately’s social-loving youth. Amongst these Gen Z and Millennial customers of Snapchat, it’s a reasonably even break up between female and male, with customers positioned in additional than 20 international locations across the globe. Commit these Snapchat viewers statistics to reminiscence (or, you already know, bookmark this web page) to be sure to know precisely who you’re, uh, snapping without delay you begin your enterprise Snapchat account.

since 2014-15 TikTok has arisen Facebook usage has dropped, Instagram Snapchat have grown

Snapchat stats teen girls

  • Hispanic youngsters are amongst Snapchat’s greatest power-user demographic: 23% of this group say they use Snapchat “virtually always,” whereas simply 12% of white teenagers and 11% of Black teenagers say the identical

snapchat stats hispanic and black teens

Snapchat utilization statistics

By this level, you in all probability perceive that Snapchat is a device for sending and receiving video messages, both privately or broadcast to the world. However do you know that the common Snapchatter is popping into the app greater than 30 instances each day or that they love to make use of the app to talk instantly with their family members? Time to dig into these Snapchat utilization stats to essentially chew on all of the important particulars—from what number of messages are despatched every month on Snapchat to how typically youngsters are logging on.

top engagement days on Snapchat New Years Eve

  • 42.3% of Snapchat customers say they’re on the platform to submit or share pictures or movies, whereas 35.8% are there to message family and friends

social media activities by platform

  • The typical Snapchat consumer opens the app greater than 30 instances a day
    Collectively, Snapchatters ship greater than 4 billion+ messages each day
  • Android customers spend 3.1 hours a month on Snapchat — a quantity much like Fb Messenger, however one which’s fairly low in comparison with Youtube (23.4 hours) and Tiktok 22.9)
  • Amongst teenagers who use Snapchat, 1 / 4 report that they use Snapchat “virtually always”

1 in 5 teens visit or use YouTube almost constantly

  • It’s not the commonest supply for present occasions, however 4% of U.S. adults say they get their information from Snapchat

news consumption and use by social media site

AR Lens of the Year crying lens viewed 9.7 billion times

  • In 2022, the variety of Snap Tales with music grew over 300% (the most-used songs embody “Comfortable Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Higher” by Lauv)
  • Snapchatters interact with AR 250 million instances per day on common and play with AR lenses themselves 6 billion instances each day

snapchat stats AR

  • Greater than 300 million Snapchat customers interact month-to-month with the Snap Map (a customized map that locations enterprise listenings and close by Tales)

snapchat stats snap map

  • From 2021 to 2022, there was a 55% enhance in time spent watching Highlight content material
  • Snapchatters are 150% extra probably than non-Snapchatters to choose to speak with photos over phrases

snapchat generation

  • Snapchat customers are additionally 1.5x extra probably than non-Snapchatters to gravitate in direction of immersive video and cellular video games, together with AR experiences
  • When surveyed, 75% of Snapchat customers report that their primary motive for utilizing the app is to attach with shut household and pals
  • Social media customers choose Snapchat over different platforms for “sharing actual life moments

snapchat stats real life moments

Snapchat for enterprise statistics

Should you’re contemplating utilizing Snapchat for enterprise, you’re in good firm: manufacturers from everywhere in the world make the most of the platform’s loyal, extremely engaged viewers. Snapchat customers discover inspiration for purchases and do their buying analysis on the app. Modern instruments like AR filters and results provide the chance for advertisers to get artistic and interactive with their audience. Learn on for extra Snapchat enterprise stats to encourage your social media technique.

  • For Snapchat customers, shut pals are extremely influential—4x extra influential, in actual fact, than celebrities or influencers in relation to buying choices
  • On Snapchat, greater than every other platform, customers are more than likely to share their buying experiences and favourite purchases
  • 23.2% of Snapchat customers are on the platform to comply with or analysis manufacturers and merchandise
  • The present valuation of Snapchat is $38.3 billion
  • Regardless of the headlines about social media inflicting despair, 90% of Snapchatters report constructive emotions whereas utilizing and viewing Snapchat tales

snapchat stats emotional payoff

  • Half of Snapchat customers agree that AR offers them extra confidence a couple of product’s high quality (and seven in 10 are focused on utilizing AR to work together with a product earlier than shopping for)

7 in 10 consumers are interested in interacting with a product through AR before purchasing it

Snapchat promoting statistics

Promoting on Snapchat can get you entry to a youthful viewers who’re able to do some severe buying. Even in case you have a small social media promoting funds, a little bit can go a good distance on this extremely interactive and intimate app, with advert choices accessible to swimsuit virtually any funds. Snapchat advertisements are supposed that will help you obtain consciousness, consideration, or create conversions, and may rise up and operating in below 5 minutes. Be taught extra about your Snapchat advert choices right here, after which learn on for some quick information about promoting on Snapchat.

  • The nation with the best Snapchat viewers attain in 2022? Luxembourg
  • In the meantime, the nation with the biggest eligible advert attain is Saudi Arabia

Snapchat advertising eligible reach rate

  • India has the biggest Snapchat promoting viewers, at 145 million, whereas the U.S. clocks in at 107 million

Snapchat ad reach ranking

  • Snapchat has a possible attain of 575.7 million folks—that’s 11.4% of all web customers, and seven.2% of the worldwide inhabitants
  • In 2022, Snapchat had a year-over-year enhance in advert attain of seven% (38 million folks!)
  • The vast majority of Snapchat’s consumer base is a part of Gen Z—a technology with a world spending energy of $4.4 trillion. (Within the U.S., Gen Z’s collective shopping for energy is $150 billion)
  • Snapchat audiences discover advertisements with ‘model goal’ 8% extra immersive and interesting than advertisements with no goal
  • The 35-plus market is rising for Snapchat advertisers: yr over yr, the app has seen a 40% enhance in each day common time spent participating with reveals and writer content material
  • Whereas Snapchat promoting makes up lower than 2% of the U.S. digital advert market, the app’s advertisements attain almost half of U.S. smartphone customers

digital ad reach Snapchat

  • Advertisements which are 5 to six seconds lengthy have one of the best efficiency, in accordance with Snapchat
  • Surprisingly, 64% of Snapchat advertisements are seen with sound on
  • Advert recall for Gen Z on Snapchat is greater than different generational cohorts… regardless of the actual fact these customers spend much less time watching every advert: 55% of Gen Z can recall an advert they watched for lower than 2 seconds

advertisers need only seconds to break through with Gen Z

  • After watching an advert on Snapchat, customers are 34% extra probably to buy the merchandise marketed themselves and 45% extra prone to advocate a model to their pals

after watching ads on Snapchat, users are 45% more likely to recommend brand to friend and 34% more likely to purchase products

Your head might be reeling with numbers, however that’s factor—that dizzy feeling simply means you’re all charged up and able to create an knowledgeable and completely spectacular Snapchat enterprise technique. Take these Snapchat stats and go forth to greatness!

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