As we draw 2021 to a detailed and put together to usher in 2022, I want to mirror on the alternatives, challenges, learnings, and development that workforce Hippo Video had over this previous 12 months.
The final two years have been robust for many people. We had been confined to our front room or examine for a lot too lengthy. Nevertheless, the economic system is recovering, and issues have began to search for ever because the rollout of the vaccines. However the struggle continues to be on. We should always not let our guard down, particularly with a brand new pressure like Omicron. Most significantly, we now have to seek out methods to maintain the enterprise shifting ahead.
Ever since there have been restrictions on in-person interactions, individuals began searching for different types of communication. Movies that had been already in style grew extra fascinating after the pandemic. The lockdown accelerated the expansion of movies. It has led to the numerous adoption of asynchronous video communication.
That mentioned, at Hippo Video, we had one hell of an adventurous experience tackling challenges and diving into new alternatives. I need to take you thru our journey by means of 2021- Prepared?!
Challenges and Options
Movies that join
As a video-first firm, we knew our target market needed to maintain their enterprise going within the absence of social interplay. It was notably relevant to gross sales groups. Gross sales is on the coronary heart of any enterprise, and constructing relationships with prospects can’t occur except they meet and speak to prospects and clients.
The problem we confronted was to persuade enterprises that Hippo Video will help construct and nurture belief and confidence amongst prospects. We put a whole lot of thought into embodying the non-public connection whereas sending async movies.
The answer – we amplified the personalization facet of our movies.
We made a number of parts of gross sales pages customizable, included fields inside movies that customers can personalize. We supplied merge fields, supplied flexibility so as to add model parts, and completely white label the platform to make sure that prospects don’t really feel the burden of the lacking human connection. It helped us get throughout to our shoppers in a significant approach.
Simplified Video Creation
Whereas movies had been hailed on their half to make communication partaking and simple, the million-dollar query was what number of groups had been prepared to begin making movies instantly?
We needed to sort out two completely different points right here –
- Movies had been timing-consuming to create
2. Movies concerned the speaker speaking in entrance of the digital camera for a substantial period of time with out hesitation.
Time for a brainstorming session once more, and we got here up with a sensible and usable resolution to mitigate this drawback.
We developed a template-builder that helped groups sew up a sequence of clips or photos collectively into one video. It eradicated the necessity to re-create new movies from scratch each time.
It saved a ton of time for workforce leaders and workforce members. It lowered digital camera shyness considerably because it concerned personalizing the movies by recording a few minutes of introduction, not like talking by means of the entire video.
It supplied the flexibleness to trim and sew areas that may be re-used, making video creation tremendous simple.
What did we do that 12 months?
We did what we do finest and helped our customers create many movies! 😀
- No. of movies our customers have created this 12 months: 6,159,141
- No. of customers to this point: 153,167
We put collectively some nice options for our product, and so they proved tremendous useful in enhancing the video expertise for all our customers.
We had a few hospitality and e-commerce giants to our clientele (amongst 1176 others)!
We added –
Single Signal-On (SSO) for Internet and Cell Apps – Check in simply as soon as utilizing the area credentials registered along with your identification supplier.
Position-Primarily based Entry Controls (RBAC) let customers management how the workforce makes use of Hippo Video. Assigning permissions based mostly on consumer profiles turned easier.
Launched the MAC and Home windows Desktop App that permits you to report movies and customized display sizes from wherever – MacOS, Home windows, iOS, and Android – by means of the native desktop app.
Customizable Digital Background that lets customers set any picture/video/screenshot as background for his or her movies. It was an effort to enhance model recall and enhance personalization.
We added extra integrations with in style gross sales engagement instruments equivalent to Salesloft, Klenty, Salesforce Superior, and lots of extra.
Highlights of 2021
Hippo Video was named ‘Chief’ by G2 in 4 classes for the summer season, Fall, and Winter 2021 report and even chosen as certainly one of G2’s Finest Indian Software program Sellers record for 2021!
We’re proud to announce that we are actually ISO 270001:13 licensed. ISO 27001 is the worldwide customary that’s acknowledged globally for managing dangers to the safety of knowledge. Certification to ISO 27001 permits us to show to our shoppers and different stakeholders that we’re managing the safety of our shoppers’ info. ISO 27001:2013 offers a set of standardized necessities for an Info Safety Administration System (ISMS).
Alongside, we had two good minds be part of us on our advisory board – Mr. Sidharth Malik, CEO of Intelligent Prime, Former CRO at Freshworks, and Guillaume Cabane, Co-Founder and VP @Hypergrowth. They’ve guided us with their enterprise acumen all year long and can proceed to assist the enterprise transfer ahead.
We partnered with Vengreso – the world’s largest digital gross sales coaching & know-how group that harnesses the facility of video promoting to assist B2B gross sales groups exponentially have interaction higher with shoppers, create extra conversations with prospects.
We had been a part of two vital nice occasions this 12 months!
The AA-ISP – The AA-ISP is a worldwide group devoted completely to advancing the occupation of Digital Gross sales. What is healthier than a digital occasion doubling up as a stage to showcase the facility of video communication in a digital world? We had been delighted to see 1000’s of enthusiastic gross sales professionals worldwide be part of the occasion.
Learn extra about it right here.
We participated in an occasion known as – Flip the Script (NA Tour). 5 days in 5 iconic music venues, three intense pitch-offs, and heaps of networking – we certain hit all the proper chords at this unconventional gross sales coaching roadshow – the proof is our profitable workforce on the pitch-off 👇 amidst rousing cheers from the viewers!
Ending with a candy be aware
How may we neglect the custom?
Like all the time, we now have our stack of superbly executed Christmas and New Yr greeting templates accessible for everybody to ship video needs to your close to and pricey ones.
Take a look at our templates right here. It’s free!
Don’t neglect to subscribe to our product e-newsletter when you’d prefer to learn about our launches and new happenings at Hippo Video.
See you on the opposite facet!
Wishing you all a really pleased new 12 months, 2022!