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Adobe Analytics and Department: How Does It Work?


At any time when somebody thinks of integrating a cellular measurement platform (MMP) into their digital ecosystem, there may be one vital factor on their minds. How simply and seamlessly will this MMP talk with their different know-how merchandise like analytics, buyer knowledge platforms (CDPs), and so forth.? Out of all analytics platforms, Adobe has been the unmatched chief. Most profitable firms have Adobe Analytics on the core of their digital analytics landscapes. Unsurprisingly, the combination between Department and Adobe is without doubt one of the basic partnerships for a lot of Department clients. 

On this weblog publish, we’ll present the trouble and complexity behind Department and Adobe’s integration. We may even discover Department and Adobe’s built-in buyer help and share just a few report codecs that may assist.

The ability of the Department and Adobe integration

The Department and Adobe partnership integrates all of your Adobe advertising merchandise and Adobe Analytics. It measures all of your advertising campaigns and means that you can share this knowledge with Adobe Analytics to seek out insights and generate reviews.

Department seamlessly integrates with the Adobe merchandise under:

Adobe Marketing campaign Customary (ACS)

ACS is a strong, on-demand, cross-channel marketing campaign administration software that may assist you align your on-line and offline methods to create customized buyer experiences.

It means that you can management all the course of of making, executing, and monitoring cross-channel campaigns. You can too ship customized messages primarily based on a given shoppers’s profile, conduct, preferences, and desires. You’ll be able to orchestrate, mannequin, and automate all the advertising course of and may even combine with different Adobe options, too.

Integrating ACS with Department is simple. You’ll be able to simply allow ACS integration within the Department dashboard the place it will likely be arrange for you. You’ll be capable of begin sending your emails very quickly with full attribution by Department.

Screenshot of the Adobe Campaign Standard (ACS) integration process via the Branch dashboard.
Screenshot of the Adobe Campaign Standard (ACS) integration process via the Branch dashboard.

Adobe Marketing campaign Traditional (ACC)

Whereas Adobe Marketing campaign Traditional has many comparable options to ACS, there are just a few options distinctive to ACC. ACC supplies a extra mature and strong resolution that caters to extra complicated and/or personalized enterprise wants.

The mixing of ACC is equivalent to ACS, merely choose it within the Department dashboard whereas enabling the configuration. 

Screenshot of the Adobe Campaign Classic (ACC) integration process via the Branch dashboard.

Adobe Analytics (Knowledge Integration)

Department supplies a easy and simple strategy to ship all of your knowledge to Adobe Analytics. This helps you perceive the facility of Department as an acquisition pathway. The Adobe Analytics integration with Department will be enabled with out altering any code. You simply want the monitoring server and the iOS and Android report suite ID.

Enabling knowledge integration permits Department to robotically ahead app occasions (opens, installs, and conversion occasions) to Adobe Analytics via server-to-server integration. Department additionally sends all of the analytics tags which can be connected to the hyperlink and drove the referred occasion. This can permit you to analyze which campaigns, channels, platforms, and so forth. are serving to you purchase, convert, and interact customers.

Screenshot of the data integration process between Branch and Adobe Analytics.
Screenshot of the data integration process between Branch and Adobe Analytics.

Adobe Launch SDK 

Department and Adobe have additionally developed the AdobeBranchExtension SDK. It’s a wrapper that features your Adobe Launch SDK and the Department SDK. By utilizing this SDK, all occasions tracked with the Adobe SDK will robotically be despatched to the Department SDK. 

Key options:

  • Mechanically sends app occasions to Department. 
  • Availability to all core Department merchandise and options.
  • Mechanically picks up Adobe ID.
  • Offers the choice to configure and ship solely a sure set of occasions to Department.

To combine and use the AdobeBranchExtension SDK in your software, merely arrange the Department dashboard, activate it, and add the Department key to the app’s configuration.

Screenshot from Adobe dashboard to Install/Enable the AdobeBranchExtension

Low-complexity integration and configuration course of

Department and Adobe have labored collectively to make it easy so that you can undertake and combine our merchandise. Right here’s methods to get began:

  1. Arrange the Department dashboard (required for all merchandise).
  2. Combine the Department SDK together with your app (required for all merchandise apart from AdobeBranchExtension to ship all of the related knowledge occasions to Department when the app is being put in or used).

Department additionally tries to attenuate your effort by offloading many actions like SSL certificates setup and AASA (apple-app-site-association) file deployment for iOS Common Hyperlinks help. All that is accomplished by Department behind the scenes so that you don’t have to fret about it.

Key help companions

Though the setup is simple, you might sometimes run into challenges together with your analytics or marketing campaign setup. For instance, ACS manages a single config file to deal with your area. This might be a problem for a buyer who has totally different domains for a number of manufacturers. 

To deal with these challenges, Department and Adobe have collaborated to offer a versatile and customised integration. This helps our mutual shoppers obtain their advertising objectives.

Complete reporting 

Adobe reporting supplies perception into all of your conventional and evolving advertising channels like cellular, video, and social networking. This additional helps to optimize each the app efficiency and the consumer journey. Knowledge exports from Department to Adobe may also help enhance advertising efficiency and stakeholders’ understanding of consumer conduct.

Throughout the Adobe Analytics reporting dashboard, Department occasions are just like Adobe Analytics occasions. They can be utilized to construct customized reviews, they usually’re tracked on the varied pages and dashboards. Nonetheless, in contrast to regular occasions, Department occasions include helpful details about how customers ended up in your app within the first place, which may also help in your attribution and conversion reporting.

A superb instance of customized reporting is Department’s referral program. One in every of our clients used Department to generate and share referral codes via their cellular functions. As soon as recipients engaged with these referrals hyperlinks, Department was be capable of tie it again to the referrer. Department sends all this knowledge to Adobe Analytics, which makes use of this data to generate a report back to course of the credit for profitable referrals.

Adobe features a complete report suite. It supplies 1000’s of professionally designed templates to select from utilizing Department knowledge for personalized reporting. 

Screenshot of Adobe Referral Reporting graphical data integrated with Branch.
Adobe Referral Reporting

Department and Adobe collectively

Straightforward out-of-box integrations for Adobe Marketing campaign, Adobe Analytics, and Adobe Launch present a seamless consumer expertise for Department clients. Additionally they present efficient advertising methods to realize excessive ROI. Department and Adobe have labored collectively to make sure the product integrations are strong, scalable, and optimize outcomes for our mutual shoppers. 

To be taught extra or get began, attain out to your Department Buyer Success consultant, or contact our gross sales crew for a demo.

Department supplies the business’s main cellular linking and measurement platforms, providing options that unify consumer expertise and attribution throughout units and channels. Department has been chosen by over 100,000 apps since 2014 together with Adobe, BuzzFeed, Yelp, and plenty of extra, enhancing experiences for greater than 3 billion month-to-month customers throughout the globe. Study extra about Department or contact gross sales at this time.


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