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Animated Advertising and marketing Video Examples & What To Steal From Every

Animated advertising and marketing movies can affect shoppers through the purchaser’s journey. A late 2020 research confirmed how manufacturers’ movies satisfied 84% of individuals to purchase a services or products from the corporate.

There are various kinds of movies, with explainers, product demos, and tutorials being a number of the hottest. This versatility permits you to choose the format you want probably the most and fulfill your advertising and marketing targets: consciousness, belief, or gross sales.

1. Fabulous

Fabulous is an app that teaches you methods to construct habits quicker. The model printed an in depth reply to a buyer’s query associated to habit-building, following a number of the suggestions they characteristic inside their app.


The video revolves round prospects, making them belief that the model values their opinions. Since Fabulous is addressing all their considerations, prospects don’t have a motive to hunt one other vendor.

You may construct belief, too, by giving prospects an area to share considerations about your services or products. An animated Q&A is the perfect format to deal with these considerations. The construction is informal, so that you and your prospects can converse with out worry of sounding unprofessional.

2. GM Voices

GM Voices pairs firms with skilled voice actors to make use of for voiceovers, on-hold messages, and Interactive Voice Response (IVR) amongst others. They made a promotional video of a father making an attempt to talk to Santa by the North Pole’s contact middle.


The video exhibits the stress a shopper goes by due to a defective contact middle, which GM Voices can remedy by one among their providers. Viewers relate to the story, main them to query if there’s a greater different to inefficient cellphone techniques.

Step one in creating relatable movies is to grasp your viewers. Analysis the undesirable conditions folks undergo with different distributors. Then, create a storyboard that highlights these conditions. Viewers will understand these conditions aren’t optimum and attain out for an answer: your model.

3. Metropolis of London Company

The Metropolis of London Company is the governing physique of London, working towards a thriving and safe metropolis. They created a video to encourage folks to take part in apprenticeships.


This video is efficient as a result of it makes use of characters of various ages and backgrounds to speak that any individual can apply for an apprenticeship. It additionally exhibits how their office is pleasant for every type of individuals, attracting range and inclusion advocates.

Analysis from Accenture exhibits how 63% of world shoppers favor services from manufacturers that share their values and beliefs. Share your opinions and the way social causes affect your organization’s operations in an effort to entice potential prospects excited by what you stand for.

4. is an training platform that teaches folks methods to be taught Dutch by on-line self-paced programs and stay e-summer colleges. A few of their YouTube movies, just like the one under, educate fundamental Dutch classes to anybody trying to be taught the language.


This YouTube video permits the model to advertise itself by offering an thought of how buildings its Dutch classes. Viewers can see how the product seems to be for gratis earlier than they buy.

Showcase your product and course of so prospects can see what their buyer expertise will seem like. It’ll assist them really feel extra comfy shopping for after they know extra about how your service works.

5. Cleveland Water

Cleveland Water supplies high-quality potable water in Northeast Ohio. To assist the area, they produced a quick video instructing civilians methods to discover a water leak.


Whereas the video’s aim isn’t to promote however educate, instructing shoppers impacts gross sales. Cleveland Water exposes its service effortlessly by academic movies, reaching potential prospects in a format they wish to see extra usually.

Shoppers go to Google and social media every single day to reply questions or uncover extra a few subject they’re excited by. These are moments to show your model to prospects. You may leverage these moments by creating academic movies round business traits, giving suggestions to enhance a particular talent, or going over the steps to carry out a job.

6. Matt Moran

Matt Moran gives teaching providers to groups and people who wish to enhance their communication throughout inner and exterior occasions. In a single video, Matt makes use of animation to visualise the behavior of utilizing filler phrases whereas we converse.


Mixing animation with live-action movies permits Matt to current high-quality examples of individuals utilizing filler phrases. In addition to being an economical different to hiring actors, animated examples remind viewers of an issue’s drawbacks. On this case, a weak spot that viewers can work with Matt to beat.

Potential prospects aren’t all the time conscious of an issue or its drawbacks. Like Matt, you should use animated advertising and marketing movies to point out and add context to the issue you remedy whereas saving 1000’s of {dollars} in actors and animators.

7. Microsoft Allow

Microsoft Allow focuses on making Microsoft’s applied sciences accessible to folks with disabilities. On this three-minute video, they clarify how sport builders could make video video games accessible to colorblind folks.


The video builds model consciousness for Microsoft Allow by introducing builders to their inclusive applied sciences. It additionally lets builders know they’ll lean on the group’s applied sciences for future initiatives. You may replicate what made this video efficient by describing the issues your product solves, the undesirable conditions folks undergo due to these issues, and the way your product is an answer.

8. Pious Initiatives

Pious Initiatives is a non-profit group elevating cash to help humanitarian emergencies and wishes internationally. They used an explainer video to explain their Ramadan Race, an occasion to gather funds for these in want.


Firms use explainer movies to explain an occasion, product, or service intimately. These movies spotlight a model’s worth propositions, motivating potential prospects to buy. MailLift, for instance, elevated its conversion price by 67% after including an animated explainer video to its homepage.

Creating an explainer video doesn’t need to be difficult. You may merely undergo the steps potential prospects comply with to purchase from you after which report a walkthrough. The aim is to spotlight the worth and finish doubts. So, help your video with partaking animations, real-life footage, and screenshots if obligatory.

9. Brandman College

Brandman College is a non-public academic establishment with campuses in California and Washington. The college produced a video to introduce the CII, an in-house group.


Movies empower 93% of pros to unfold data, which supplies Brandman College the arrogance that their new replace will attain their total buyer base: college students from all campuses.

Animated advertising and marketing movies might help you create partaking movies your audience desires to share, whether or not you’re launching a brand new services or products. When creating them, keep in mind to maintain them freed from jargon in order that even somebody mildly conscious of your product can share it with a possible buyer.

10. Parabol

Parabol is a instrument that agile groups can use to run retrospectives, check-ins, and estimation conferences to identify areas for enchancment and develop plans to beat obstacles. They summarized their options in a brief video.

Parabol’s instruments comply with nuanced processes, which makes capturing them in a brief article a difficult job. Not like text-based messages, movies do a terrific job of capturing complicated subjects and information. You may add graphics, examples, and movement graphics to explain your services or products intimately.

You don’t need to exclude delicate particulars of your services or products as a result of they’re exhausting to clarify. As an alternative, lean on examples and visuals. They permit viewers to know the worth you’re offering and proceed with a purchase order.


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