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August Holidays and Publication Concepts — 2022

Now that we’re within the Canine Days of Summer season (July third – August eleventh), temperatures are rising and tempers typically rise as effectively. It looks as if everybody will get slightly irritable through the hottest days of the summer time.

That’s why I consider August because the month to take care — care for myself, my household, and my neighborhood. 

August is American Adventures Month so in case you’re into journey, this can be a nice time to care for your self by getting on the market and attempting one thing new.

Should you choose one thing extra mellow, and indoors, it’s additionally American Artist Appreciation Month, so take into consideration taking a while to go to an area artwork gallery and care for your self whereas supporting, and caring for, your neighborhood.

Personally, I like to start out the month by organizing one thing easy on every day of Nationwide Simplify Your Life Week (August 1st-Seventh). It may very well be my family toolbox that’s in disarray or the plethora of sticky notes I’ve throughout my desk. No matter it’s, it’s obtained to be fast and easy so I don’t get overwhelmed or annoyed. On the finish of the week, I’ve been relieved of among the litter and I’ve an amazing sense of accomplishment.

I extremely suggest attempting it.

And, whereas there are a number of designated holidays for August, I’ve picked just a few that I really feel are price mentioning. Have a look by the next August holidays and publication concepts and see what resonates with you. Then take into consideration the way you may be capable to share that vacation together with your readers — in a caring approach.

August holidays — 2022

August publication concepts

As I discussed beforehand, to me, August is about taking care… of myself, my household and my neighborhood. And, taking care contains every part from being conscious and staying secure to displaying appreciation for each other  —  even sharing nice recipes which you could make and share with each other.

August Publication concepts for consciousness and security

So typically those that convey consciousness to well being points are those that have been affected by them. Nevertheless it doesn’t need to be that approach.

Present your neighborhood that you simply care about them, and also you need them to be secure, keep wholesome, and be delicate to one another and what others could also be going by.

August is the month for:

  • Kids’s Eye Well being and Security Month
  • MedicAlert Consciousness Month
  • Nationwide Eye Examination Month
  • Nationwide Hair Loss Consciousness Month
  • Nationwide Site visitors Consciousness Month
  • Spinal Muscular Atrophy Consciousness Month
  • Summer season Security Month

Consciousness and Security Publication and On-line Advertising Concepts 

Should you’re not an skilled within the discipline, the easiest way to share consciousness and questions of safety together with your readers is to curate content material from healthcare professionals and different trusted sources. 

When you study tips on how to curate content material appropriately, you may:

  • Republish weblog and print articles by yourself web site after which share a snippet of their article in your publication  —  ensuring to incorporate a hyperlink again to the article in your web site.
  • Share ideas for summer time security and visitors consciousness on social media.
  • Create and embody gifs in your publication that introduce and hyperlink to movies on a topic that resonates with what you are promoting or your neighborhood.

Go a step additional to care for your neighborhood. Associate with a associated nonprofit to host or sponsor a fundraising occasion to assist these in your neighborhood. Then let your readers understand how they will contribute to it.

August Publication Concepts for displaying appreciation

Whereas well being and security are necessary, a part of taking good care of each other is displaying appreciation.

Present your appreciation by:

  • Saying thanks. Begin this month’s publication by saying thanks, or higher but, ship a particular thanks e-mail to your readers that features a particular provide or results in a weblog article that explains why you’re grateful for them.
  • For Nationwide Farmers Market Week (Aug. Seventh-Thirteenth), add a piece that thanks the native farmers. And, present a schedule of space farmer’s markets so your readers can thank the farmers personally by buying their contemporary items.
  • For Nationwide Well being Middle Week (Aug. Seventh-Thirteenth), give healthcare employees a particular low cost in the event that they present their well being heart ID once they checkout at your retailer. And, make certain to announce what you’re doing in your publication.

Whereas I’ve listed a few particular “week” holidays within the record above, that’s simply to get you fascinated with what you’d love to do to indicate your prospects and neighborhood that you simply respect them.

Concepts for sharing recipes in on-line advertising

After all, each month has a plethora of meals celebrations. However reasonably than attempting to offer you a listing of meals and dates to have fun, I believe we must always speak about methods to share recipes together with your viewers even in case you’re not within the restaurant business.

  • Reap the benefits of storytelling advertising. When you’ve got a favourite meals that’s being celebrated this month, present slightly of your private aspect in your publication by sharing a narrative about what makes it your favourite meals. When was the primary time you had it? Is there a particular reminiscence related to it? Does it tie again to what you are promoting not directly? Then,
  • Construct upon your meals story by transferring it to social media. Share a snippet of your story and lead again to the unique article in your weblog or in your publication. Create a social media contest by asking followers to share their favourite model by posting their recipe on their social media pages and tagging what you are promoting within the put up. A winner may very well be decided by most likes, feedback, and even random choice. Incentivize individuals to take part by giving the “winner” a callout in your subsequent publication, in your social media web page, and/or a particular low cost, service, or alternative that’s not often provided or in any other case unavailable.
  • Use meals to construct buyer relationships. If meals is a ardour of yours and will be linked to what you are promoting not directly, take into consideration creating a personal Fb web page the place members can swap recipes and share food-related tales. Preserve an lively presence within the group and ask your staff or volunteers to hitch and take part as effectively.

TIP: No matter vacation you spotlight in your publication this month, whether or not you concern a problem, provide recommendation, or ask your readers to share, embody a branded hashtag and a customized hashtag — together with a corresponding put up on social media — so you may simply discover and like what they put up!

August publication topic strains

  • “You’re going to desire a piece of this pie” – Home made Pie Day (Aug. 1st). That is nice for providing a limited-time alternative.
  • “[name], is your Spidey-sense tingling?” Preheader: It must be. – Spider-Man Day (Aug. 1st). Good for letting your readers know what’s new.
  • “That is merely genius” – Nationwide Simplify Your Life Week (August 1st – Seventh). Good for saying a brand new services or products  —  particularly if it can simplify issues to your prospects.
  • “Come to our aspect. We’ve obtained cookies.” Preheader: Okay, not likely however… – Nationwide Chocolate Chip Cookie Day (Aug. 4th).
  • “Aw, Shucks!” Nationwide Oyster Day (Aug. fifth).
  • “Have you ever been working like a canine?” Work Like a Canine Day (Aug. fifth). Nice for sharing details about self-care. Or for sharing an article about working canine.
  • “Cease! Within the title of… “ – Cease on Pink Week (August Seventh – Thirteenth). End the sentence together with your publication headline. It may be no matter matches your publication focus — from “love” to “nice purchasing” or “visitors consciousness” and “back-to-school security.”
  • “It’s not laziness. It’s self-care.” – Nationwide Lazy Day (Aug. tenth). Good for spas, salons, therapeutic massage therapists, and another enterprise that gives self-care companies.
  • “We’re having a storage sale!” – Storage Sale Day (Aug. Thirteenth). Nice for having a blowout sale of previous inventory.
  • “Hey, Kool Support! I imply [name]” – Kool Support Day (Aug. nineteenth). Make sure you personalize this one.

For extra August holidays and concepts on what you are able to do to share them together with your prospects, obtain the graphic under. Or, plan out the remainder of your 12 months with our On-line Advertising Calendar, full with a free template and a listing of holidays you should utilize to make the second half of the 12 months an entire success.

August 2022 Advertising and Vacation Planning infographic

Supply hyperlink



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