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HomeBrandingBrandfolder Characteristic Roundup: Could 2022

Brandfolder Characteristic Roundup: Could 2022

It’s Could, which implies it’s time for an additional rundown of a few of the most up-to-date upgrades! This month, we’ve put collectively a implausible choice of new capabilities and integrations that we hope you discover helpful. Whether or not you’re searching for methods to enhance your workflow or create extra impactful content material, these options are positive that will help you take your branding to the subsequent degree.

A New Salesforce Advertising and marketing Cloud Integration

Brandfolder was constructed with entrepreneurs in thoughts. So it’s no shock that we teamed up with Salesforce, the market chief in CRM and advertising automation, to assist bridge the connection between model content material and distribution channels in Salesforce Advertising and marketing Cloud.

Salesforce Advertising and marketing Cloud (SFMC) allows organizations to grasp their buyer’s shopping for journey and have interaction with them throughout varied advertising channels. Nevertheless, all of these touchpoints require content material. The power to simply sync content material shortly with SFMC saves time and power — making entrepreneurs that rather more environment friendly.

With the brand new integration, you possibly can:

  • Seek for Brandfolder property inside SFMC
  • Place, align, resize and crop pictures with out switching platforms, saving you time switching between platforms
  • Routinely replace content material with new artistic utilizing Brandfolder’s Sensible CDN, eliminating the necessity for repetitive duties

Why Salesforce Advertising and marketing Cloud Integration Makes a Distinction

Content material is the heartbeat of any advertising group. It brings to life the message, the worth and the chance that buyers and decision-makers purchase into. Gaining higher management of your content material and leveraging it to its fullest potential is the neatest strategy to construct a powerful model. The mixture of Brandfolder and Salesforce Advertising and marketing Cloud helps you construct impactful, on-brand and all the time up-to-date advertising content material, with out the tedious step of manually importing and downloading property. By eliminating the excessive quantity of small steps in your staff’s operations, your group will be extra nimble, make smarter artistic selections and use the time saved on extra vital initiatives.

Take Management with Customized Template Approvals

As any marketer is aware of, creating efficient and on-brand collateral is usually a problem. It’s vital to have tight management over branding and messaging, however that may be troublesome when a number of staff members are engaged on totally different facets of a marketing campaign or undertaking. That’s the place our new approvals function for customized templates is available in.

With customized template approvals, admins can arrange an approval course of for any template earlier than it may be downloaded and customised by collaborators or company. This ensures that every one advertising content material meets model tips and maintains model integrity. And for the reason that approvals course of is automated, it saves time and trouble for everybody concerned.

Create and Replace Duties by way of Smartsheet

Our integration with Smartsheet has resulted in a novel answer that enables companies to dissolve silos, carry out extra successfully, and higher handle content material and collaboration processes. This function provides Workspace customers extra flexibility to handle activity standing and particulars from Smartsheet utilizing our integration.

With two-way sync between Brandfolder and Smartsheet, real-time progress on duties and undertaking statuses are tied collectively so stakeholders are saved updated. You’ll be able to replace, edit and create new duties in Smartsheet that may robotically be mirrored in Brandfolder for simpler collaboration. This eliminates the necessity for guide updates and helps hold your staff organized and on monitor whereas additionally conserving messaging constant throughout all channels.

Zapier Integrations For Higher Flexibility

We’re excited to announce that Brandfolder now integrates with Zapier! When you’re seeking to make a larger impression at work, automation could also be simply what you want. This integration means that you can join your favourite apps and automate duties between them. With over 4,000 apps supported, there are infinite potentialities for the way you need to use Zapier with Brandfolder.

This addition gives extra flexibility to combine with merchandise that don’t have a local Brandfolder integration and develop code-free options. Zapier takes the guide labor out of busywork, permitting you to perform repetitive actions robotically, liberating up time with the intention to focus in your most vital duties.

View Solely Property For Extra Management

We all know that not everybody in your staff must edit or obtain property, however they nonetheless want fast and quick access to them. To fulfill this want, we’ve launched new view-only asset permissions. This permits explicit customers to see property in Brandfolder with out being able to edit or obtain them.

This added management is nice for groups who wish to give stakeholders, companions or distributors entry to their content material with out giving them the flexibility to make adjustments. It’s additionally a handy strategy to handle consumer permissions and supply view-only entry to an archive of content material for reference or historic functions.

Wrapping It All Up

That wraps up the highest highlights from the previous couple of months. We’re all the time engaged on new options and enhancements, so you’ll want to hold an eye fixed out for what’s coming subsequent! We hope you’ll discover one thing that meets your wants and helps you do extra with ease.

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