Communications Group of the 12 months
A world growth and a hacking disaster examined Pax8’s comms workforce in 2021
The cloud tech distributor’s workforce met the challenges with willpower and award-winning outcomes. It’s a Communications Group of the 12 months in Ragan’s Disaster Communications Awards.
The company communications workforce at Pax8, a distributor of cloud know-how, already had quite a bit on its plate earlier than 2021. It offers with crises, change, progress, worker communication and extra, assembly weekly to handle requests and draft alert messages to make sure companions are knowledgeable, supported and geared up to deal with updates successfully.
Then, in 2021, Pax8 started a world growth, buying 4 corporations and adopting a brand new account administration method. In January, Pax8 launched its UK workplace with the acquisition of Wirehive, a cloud consulting firm within the area.
The company communications workforce helped welcome Wirehive to Pax8 by drafting a welcome letter from the CEO, establishing digital calls introducing leaders from each corporations, and incorporating the brand new leaders into Pax8’s month-to-month all-hands assembly.
The workforce defined how the growth and acquisition would have an effect on Pax8 by emails, the month-to-month Pax8 associate video and displays at business occasions. A media marketing campaign together with press releases, interviews with main publications, case research, video testimonials and influencer assist spelled out the story of the growth and defined its advantages to the worldwide IT channel.
In March, hackers attacked an estimated 250,000 on-premises Microsoft Trade servers, affecting some 30,000 organizations—together with presumably a few of Pax8 companions’ shoppers. Working late within the night, company communications shortly posted a message on social media informing companions that Pax8 was gathering the details and dealing to offer options and steering.
The workforce collaborated interdepartmentally to supply a webcast in lower than 24 hours, additionally drafting a defensive communication plan, creating associate assets and posting on the Pax8 weblog. The webcast attracted 175 companions, and greater than 200 seen the weblog. The short response knowledgeable companions of the difficulty in report time and offered assets to maintain their shoppers secure.
In 2021, the workforce produced extra 550 constructive media placements, doubling its yearly common of 240, and helped Pax8 earn greater than 35 main enterprise and business awards, 12 greater than in 2020. These awards included a number of recognitions for feminine leaders, which attracted extra ladies candidates. Moreover, the workforce’s work helped Pax8 win greater than 50 awards at business occasions over the yr.