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Marc Jacobs has enlisted multi-platinum, Grammy Award-winning artist Doja Cat to headline “Staycation,” the model’s Pre-Fall 2025 marketing campaign. The marketing campaign unveils the brand new Twin bag assortment and gives an unique first take heed to her unreleased observe, “Jealous Kind,” from the extremely anticipated album Vie. Shot by Stef Mitchell, styled by Sydney Rose Thomas, and dropped at life on movie by director Christian Breslauer, the marketing campaign blends vogue and music in a daring new assertion.
A Surreal Metropolis Escape with Doja Cat, Marc Jacobs, and the New Twin Bag
In response to the official assertion, the marketing campaign seamlessly fuses music and vogue right into a daring summer season celebration. Soundtracked by “Jealous Kind”—a shimmering fusion of ’80s pop and soul—the visuals observe Doja Cat on a dreamlike metropolis Staycation, the place escapism meets the on a regular basis. On this surreal narrative, a development website turns into an surprising sunbathing spot, and a bus cease transforms right into a whimsical spa. The Grammy Award-winning artist’s signature authenticity and playful glamour take centre stage.
“Being on trip isn’t about the place you go,” says Doja Cat. “It’s about the way you present up—whether or not simply having fun with the town or absorbing the solar on the seashore. This Marc Jacobs marketing campaign is about residing life and serving appears to be like. It couldn’t be an ideal stage to preview my new music, the place retro glam meets a little bit soul.”
The newest addition to the core bag providing is on the forefront of the marketing campaign: the Twin Bag. First featured on the Marc Jacobs runway, the Twin Bag embodies versatile duality; understated luxurious and on a regular basis practicality, sculptural type and colour-soaked hues with surprising particulars. Further types—the Snapshot Pochette, Massive Denim Chain Sack, and Glam Claw Clip Shoulder Bag—are launched this season. Paired with the newest ready-to-wear and footwear of the season, these new types are designed to transition effortlessly between summer season days and nights.
The Pre-Fall 2025 assortment is accessible now at Marc Jacobs boutiques globally, on-line at marcjacobs.com, and at choose luxurious retailers.
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