Your advertising and marketing staff sends out a whole lot of electronic mail advertising and marketing campaigns. They pay shut consideration to the advertising and marketing copy and electronic mail content material and mess around with the format to make them the perfect they are often. In spite of everything, nobody desires to ship a foul electronic mail. However do you know you ought to be testing all of your emails earlier than they exit?
With out electronic mail testing instruments, your electronic mail advertising and marketing efforts is perhaps wasted. You can find yourself with electronic mail deliverability points like hitting the spam filter of your recipients, threat incorrectly displayed emails on completely different electronic mail service suppliers or gadgets, or topic traces that don’t get opened.
Electronic mail exams are an effective way to make sure the emails you ship are prime quality and attain your supposed viewers.
Firms have excessive expectations for his or her electronic mail advertising and marketing efforts for the reason that common ROI is $42 for each $1 you spend on electronic mail advertising and marketing. Wasted effort considerably cuts into that return.
Sadly, over 16% of all emails despatched by no means make it into the inbox, and that’s as a result of many emails aren’t optimized for deliverability. It doesn’t matter how a lot effort you set into the design and content material of your electronic mail as a result of your subscribers gained’t even see it.
This text will cowl why you need to use electronic mail testing platforms and provide our picks of the perfect paid and free instruments on the market.
Desk of contents:
Electronic mail testing instruments are a core element of any electronic mail marketer’s tech arsenal. Testing instruments are simply as necessary as taking the time to craft the right electronic mail.
Together with different electronic mail advertising and marketing and electronic mail monitoring software program, electronic mail testing software program is important to your workflow. They permit entrepreneurs to evaluate their electronic mail design and structure and the way it renders throughout numerous gadgets and browsers.
You need to use electronic mail testing instruments to check your electronic mail topic line to search out out which of them are prone to get opened and go the recipients’ spam filters with spam testing. You can even A/B take a look at completely different variations of the identical electronic mail to search out out which has higher conversion charges.
Electronic mail exams allow you to optimize your electronic mail’s deliverability earlier than you hit ship, decreasing wasted efforts and rising the prospect your emails hit the mark. You possibly can pinpoint when and the place you is perhaps going mistaken and take steps to repair it, resulting in better ROI in your electronic mail advertising and marketing efforts.
Now that you understand why utilizing electronic mail testing instruments is so necessary let’s check out our top-rated paid instruments so that you can think about.
ActiveCampaign is a buyer expertise automation device with wonderful electronic mail testing capabilities targeted on deliverability. For those who’re looking for a system that helps unify your buyer communication and get extra leads, look no additional.
ActiveCampaign has a couple of completely different strategies for testing whether or not your marketing campaign is displaying appropriately. First, you’ll be able to ship a take a look at model of your marketing campaign to a listing of particular electronic mail addresses to see how your electronic mail is rendering in fashionable electronic mail purchasers.
The desktop preview mechanically reveals you the way your electronic mail shows throughout desktop and cellular. The e-mail preview reveals you the way your electronic mail will look throughout completely different electronic mail purchasers, together with Gmail, Yahoo, Apple Mail, and Outlook.
ActiveCampaign additionally allows you to break up take a look at (or A/B take a look at) your electronic mail campaigns, creating completely different variations of your marketing campaign and sending every model to a restricted variety of subscribers in your electronic mail listing to see how they carry out. The model that will get the perfect outcomes is then despatched to the remainder of your listing.
ActiveCampaign begins at $9 a month.
Mailgun is an electronic mail advertising and marketing device that gives strong electronic mail testing amenities. You possibly can preview your Mailgun emails on completely different gadgets with out organising take a look at accounts on each electronic mail shopper you is perhaps sending to. Mailgun means that you can take a look at and regulate your formatting till your electronic mail shows appropriately on each main electronic mail mailbox.
Mailgun additionally prevents your emails from ending up within the spam folders by testing earlier than sending. It scans your emails upfront with a spam filter and tells you when it’s good to make adjustments.
It’s necessary to not get commonly marked as spam, or your area title or IP tackle may get penalized.
You can even take a look at your topic traces with Mailgun by utilizing an A/B tester to enhance your electronic mail open charges.
Mailgun begins at $35 a month.
3. Electronic mail on Acid
Electronic mail on Acid is a helpful electronic mail testing device that means that you can preview your emails on completely different gadgets and purchasers earlier than sending them out to your subscribers. It options 90+ purchasers and gadgets, so you’ll be able to be sure that emails show as supposed whether or not the client is utilizing Android, iPhone, Gmail, or Outlook.
Electronic mail on Acid additionally improves your electronic mail deliverability with blocklist area and spam exams. You possibly can take a look at your electronic mail towards 23 spam filters to see if it is going to make it into the subscriber’s inbox and run your IP tackle towards the commonest blocklist providers.
A useful extra service that Electronic mail on Acid affords is the power to collaborate on emails by sharing an electronic mail preview via a hyperlink. Teammates can use this hyperlink to assessment your electronic mail, making it simpler to work collectively on creating gorgeous advertising and marketing emails.
Electronic mail on Acid begins at $74 a month.
Litmus is a strong electronic mail advertising and marketing software program that gives the capabilities so that you can take a look at your emails earlier than sending them out. You possibly can shortly preview your emails and see how they show in the commonest electronic mail purchasers. It additionally supplies proactive suggestions to indicate you the right way to optimize them.
Litmus additionally means that you can ship an automatic take a look at to verify necessary parts of your electronic mail, like hyperlinks and pictures, and whether or not your electronic mail is accessible to customers of all talents with accessibility checks. Litmus Spam Testing charges your electronic mail towards greater than 25 spam filters and notifies you if there are any issues.
Litmus begins at $79 a month.
PreviewMyEmail does what it says on the tin and means that you can preview your campaigns earlier than you ship them. You possibly can see what your emails appear to be on all main platforms and use that data to enhance the design.
Its spam checker means that you can take a look at for all deliverability issues by analyzing which a part of the inbox they arrive in. Your IP tackle is examined towards typical blacklists so you’ll be able to determine and resolve deliverability errors earlier than they turn into an issue.
PreviewMyEmail additionally affords analytics to verify on the efficiency of each electronic mail, reminiscent of open charges, open length, and click-through charges.
PreviewMyEmail begins from $25 a month.
GlockApps is an electronic mail testing device designed to evaluate your emails for spam. They inform you what number of of your emails find yourself within the inbox or the spam folder utilizing their spam checker. Their spam rating checker sends your electronic mail via the same old spam filters and returns a report containing highlights of electronic mail considerations.
Different options of GlockApps embrace an internet site uptime monitoring device to make sure that you’re sending clients to a working web site out of your marketing campaign emails. GlockApps will provide you with a warning instantly in case your IP is blacklisted so you’ll be able to repair any issues earlier than they get uncontrolled.
GlockApp’s DMARC analytics checker takes safety significantly. You possibly can determine any suspicious or fraudulent exercise and take steps to forestall your account from being compromised.
GlockApps begins at $59 a month.
There’s a variety of paid electronic mail testing instruments with numerous capabilities. However, for those who’re working with a shoestring price range, what free choices are there for electronic mail testing?
1. Accessible Electronic mail
Accessible Electronic mail evaluates the accessibility of your emails and supplies options on how you can make enhancements to your electronic mail.
You copy and paste your HTML code into their interface, after which Accessible Electronic mail will provide options as to how one can make your HTML extra accessible.
PutsMail is owned by Litmus and affords capabilities for HTML validation. It permits entrepreneurs to ship a number of emails to staff members directly and take a look at how they appear in numerous inboxes. You possibly can ship take a look at emails to as much as ten electronic mail addresses.
When submitting your emails to the system, you have to add two completely different codecs: textual content and HTML. PutsMail means that you can preview your emails in Outlook, Gmail, iPhone 8, and Apple Mail.
3. Sender Rating
Sender Rating is a device that ranks your sender repute high quality on a scale between 0 and 100. The nearer your rating is to 100, the higher your repute is, and the extra seemingly your emails will go the spam filters in your recipients’ inboxes. Merely register for the platform and submit your IP tackle for the system to scan, and you’ll obtain your sender rating.
Postmark means that you can verify the spam rating of your electronic mail advertising and marketing marketing campaign by copying and pasting the HTML into their system. When you hit enter, you’ll get a listing of points referring to your electronic mail, which you’ll repair earlier than sending it.
SubjectLine is a score device that evaluates your electronic mail topic line, giving it a rating out of 100. When you submit your topic line for testing, SubjectLine provides you a listing of options for a way you can enhance and their recommendation on how your topic line measures up towards business requirements.
It’s best to now be totally satisfied of the worth of electronic mail testing instruments in enhancing your electronic mail advertising and marketing campaigns. You might get much less ROI than you desire to in your campaigns for those who’re not adequately testing them earlier than you press ship.
Electronic mail testing instruments will help be sure that your campaigns attain your goal inboxes, get opened as soon as they arrive, and render appropriately as soon as opened. You actually can’t afford to overlook out on this important step of testing your emails.
Whereas there are some precious free instruments on the market, it’s greatest to spend money on a paid answer to make sure you have entry to probably the most performance. Take into account ActiveCampaign as your electronic mail testing device of alternative. ActiveCampaign is an electronic mail advertising and marketing/advertising and marketing automation platform with ample A/B testing instruments that you should utilize to enhance the deliverability of your emails. Contact ActiveCampaign at this time to talk to somebody about how we will help what you are promoting.