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Examples, Greatest Practices & How To Make One

Do you know a lead era quiz can increase conversions and engagement in your website?

Lead era quizzes are a neat means of holding guests in your website for longer and giving them one thing enjoyable to do. In some circumstances, like in well being plans, quizzes are wanted to evaluate the person to search out the correct plan and transfer them alongside of their buyer journey.

On this information, we’ll talk about lead era quizzes, what they’re, some traditional lead era examples, lead era greatest practices and the best way to make a lead era from scratch in 5 simple steps.

What Is a Lead Era Quiz?

A lead era quiz is interactive content material that helps on-line companies gather details about their web site guests by asking related questions. This sort of quiz is designed to interact the viewers by asking pre-determined questions in regards to the services or products provided. By answering the questions, the respondents reveal their preferences, wants, and ache factors, which can be utilized to offer them with personalised suggestions and options.

Quizzes are an modern lead era instrument. As a result of to interact with the quiz, website guests are usually requested to submit their electronic mail addresses. On this easy means, you get to develop your electronic mail listing, which you’ll later retarget by way of electronic mail advertising and marketing to transform them into paying clients.

Why Do Lead Era Quiz Carry out?

Chances are you’ll have already got optin varieties in your website which will or might not do properly. Including a lead era quiz within the combine can improve your common optin charges by 55%!

Quizzes pique curiosity in people, and we love discovering new issues about ourselves or discovering the reply to one thing we don’t know.

They will flip a passive browser into an lively participant in your website. However they will do greater than that! By including an optin type to the quiz, you possibly can gather emails by asking the customer to enroll to:

  • Begin the quiz
  • Reveal the final query
  • Get outcomes
  • Get extra partaking content material

quiz enter email for results

Research present customers are much more aware of calls to motion (CTAs) after 6-10 quiz questions. They’re extremely engaged at this level, so that they’ll be extra doubtless to offer you their electronic mail tackle.

Now you realize why lead era quizzes carry out, let’s take a look at the varieties of quizzes one can use for lead era.

What Are the Forms of Lead Era Quizzes?

Beneath are 4, however not restricted to, various kinds of lead era quizzes on-line enterprise use to develop their electronic mail listing.

  1. Persona Quiz: This quiz asks in regards to the person’s persona kind or preferences. For instance, a health firm may create a quiz to find out if the person is a morning or night exerciser and gather their electronic mail tackle to ship them personalised exercise plans.
  2. Trivia Quiz: A trivia quiz assessments the person’s information of a particular subject, resembling popular culture or historical past. In change for his or her electronic mail tackle, the person could also be entered right into a prize draw or obtain unique content material associated to the subject.
  3. Survey Quiz: A survey quiz asks customers for his or her opinions on a particular subject or product. For instance, a web based retailer might create a quiz asking clients to fee their procuring expertise and recommend enhancements. The person might obtain a reduction on their subsequent buy in change for finishing the quiz and offering their electronic mail tackle.
  4. Compatibility Quiz: A compatibility quiz assesses the person’s compatibility with a particular services or products. For instance, a courting website may create a quiz to match customers with potential companions, gathering electronic mail addresses to inform them of their matches.

The secret’s to make the quiz for lead era partaking and related to the person in order that they’re motivated to offer their electronic mail tackle in change for the quiz outcomes or different incentives.

Lead Era Quiz Examples


GoPro Lead Generation Quiz Example

Our first instance of a lead era quiz is from GoPro, a producer of motion cameras.

They created a “Persona Quiz” to assist customers decide which GoPro digicam is correct for them. The questions revolve round what sporting actions they wish to seize and in the event that they already personal a mannequin for GoPro.

After finishing the quiz, customers are prompted to enter their electronic mail addresses to obtain the correct merchandise primarily based on their preferences.

Y-OUR Pores and skin

Y-our Skin Lead Generation Quiz Example

The second on our listing for lead era instance is Y-OUR Pores and skin.

They’ve a bit lengthier quiz, asking questions concerning your objective, biology, conduct, and habitat.

In change for the e-mail, customers get a customized pores and skin report, product suggestions, and free transport on any order.


Birchbox lead generation quiz

Lastly, we wish to point out Birchbox as they’re a wonderful instance for a lead era quiz.

Birchbox, a service that gives magnificence subscriptions, creates a way of FOMO (concern of lacking out) by asking questions on skincare, hair, and private type preferences of their quiz.

Though an electronic mail tackle just isn’t obligatory to start the quiz, subscribing is important to obtain the quiz outcomes.

They advocate the correct merchandise to your pores and skin, hair, and magnificence.

Lead Era Quiz Greatest Practices

1. Know Your Quiz Questions and Objectives

Earlier than you got down to create a quiz, you’ll first wish to give you good concepts that match your model, trade, and advertising and marketing targets.

It might make sense if a well being coach created a quiz about an train or weight loss plan routine. Or if a journey weblog had a quiz about the perfect place so that you can journey.

A brainstorming session can go a good distance in creating related concepts that can entice your audience.

Take a look at how DateID, a web site that verifies on-line courting profiles, runs a quiz on their weblog. They aid you discover the perfect courting website primarily based in your quiz solutions.

dateid quiz

The quiz is displayed in a floating bar, so the reader can take it at any time whereas searching the weblog.

2. Create a Compelling Title and Copy

Do you know we spend more often than not speaking about ourselves and never others? It’s 80% of the time if it’s on-line!

That statistic performs an enormous function within the success of your quiz. We love quizzes a lot as a result of we wish to know extra about ourselves.

After you have your quiz aligned together with your goal market, it’s good to give you a compelling title that can be irresistible to your readers. Your quiz needs to be all about them.

dateid quiz

For instance, “What’s July 4th actually about?” may be very generic. As a substitute, should you flip it round and make it “How a lot do you actually find out about July 4th?” you contain the reader within the query.

Not solely is all of it about them, however you’ve additionally created a problem.

3. Use the Proper Quiz Software

Quizzes don’t must be enjoyable solely to your viewers; they are often enjoyable for you too! That’s should you use the correct instrument.

We advocate two {powerful} instruments right here relying on what your wants are:

1. WPForms

WPForms Home Page

WPForms is the perfect type builder for WordPress, and it comes with an addon to create surveys and polls. You should use this addon to create a personalized quiz to your website.

2. Formidable Varieties

formidable forms homepage

Formidable Varieties is a drag and drop WordPress type builder that’s each simple and {powerful}. It comes with a Quiz Maker addon that permits you to flip a WordPress type into an automatic quiz.

4. Use the Proper Lead Era Software

The perfect focusing on instrument to maximise your lead gen quiz outcomes is OptinMonster.

OptinMonster Home Page 2023

OptinMonster is the #1 lead era instrument on the planet and it could aid you take your quiz to a complete new stage.


OptinMonster permits you to create gorgeous lead era campaigns like popups, floating bars, gamified wheels, slide-ins, and fullscreen mats. You possibly can add your quiz inside these campaigns to entice guests to take it.

ADD Quiz Popup

OptinMonster comes with 100+ stunning templates and a drag and drop builder to create eye-catching campaigns in minutes.

Would this actually assist optimize outcomes?

Sure! OptinMonster provides you entry to super-powerful focusing on guidelines to show the quiz to guests once they’re more than likely to take motion.

For instance, you should utilize OptinMonster’s Exit-Intent® know-how to show the quiz to guests who’re nearly to go away your website.

Optinmonster exit intent campaign trigger

This may aid you seize abandoning guests and get them to enroll. So as an alternative of dropping guests, you acquire subscribers you can have interaction with over electronic mail and get them to return again later.

On this means, OptinMonster has tons of show guidelines that embrace:

  • On click on: Make a quiz seem when a person clicks on a button, hyperlink, or picture in your website
  • Web page view: Present provided that a customer is on a particular web page
  • New/Returning customer: Show primarily based on whether or not it’s a first-time go to or they’ve been to your website earlier than
  • Bodily Location: Work together with a customer primarily based on their geographical space
  • Scroll Depth: Have interaction with guests that present curiosity by scrolling down the web page
  • Time and Date: Schedule campaigns to look at a particular time, date, day of the week, and month of the 12 months
  • Referral Concentrating on: Join with guests which might be coming from particular channels like Fb or Google

These are only a few examples of OptinMonster’s superior focusing on guidelines, although there are a lot of others.

Plus, OptinMonster integrates with all standard electronic mail service suppliers together with Fixed Contact, Mailchimp, AWeber, SendinBlue, and ActiveCampaign.

This allows you to set off autoresponder emails when somebody submits the quiz.

To high all of it off, OptinMonster permits you to observe the efficiency of your campaigns. That means you possibly can see precisely how many individuals signed up and transformed by means of your quiz.

analytics dashboard from optinmonster

If you happen to’re promoting a product, you possibly can even see how a lot cash your campaigns make for you.

Not completely satisfied? Check out how IMSource elevated conversions by 6,500% utilizing Optinmonster’s behavioral automation options.

Able to create your personal high-converting quiz marketing campaign? Then join your 100% risk-free account instantly by clicking under:

Get Began With OptinMonster Immediately!

BONUS: Carried out-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Subsequent, we’ll present you the best way to create a lead era quiz with OptinMonster in simply 5 easy steps.

How To Make a Lead Era Quiz

Step 1: Join OptinMonster

The very first thing you’ll wish to do is join an OptinMonster account.

Then you possibly can sync your web site to OptinMonster. OptinMonster works with any web site platform together with HTML web sites.

We’ve got intensive documentation to sync your website in only a few clicks.

If you happen to’re utilizing WordPress, you possibly can set up the OptinMonster plugin in your website.

find and install the optinmonster plugin

There are apps accessible for Shopify and BigCommerce websites, too.

Whereas putting in these apps, be sure to’re logged into your OptinMonster account in one other tab. OptinMonster will auto-detect your account and sync it to your web site app/plugin.

For all different web sites, you possibly can go forward and create your first marketing campaign and we’ll present you the best way to add it to your web site after that.

Step 2: Create an OptinMonster Marketing campaign

Within the OptinMonster dashboard, you will get began by clicking on the Create New Marketing campaign button.

create a new campaign button

This may open up a web page the place you possibly can choose a marketing campaign kind and template. For this tutorial, we’ll present you the best way to create a quiz popup to generate leads.

campaign type in the new om version

OptinMonster has tons of lovely templates you can discover on this web page. Immediately, we’ll use the Canvas template that permits you to begin from scratch.

Canvas Template in OptinMonster

When you choose a template, OptinMonster will ask you so as to add a reputation to your marketing campaign after which you’ll click on on the Begin Constructing button.

start building campaign

This may take you to the marketing campaign builder the place you possibly can embed the shape.

Step 3: Add the Quiz to OptinMonster Marketing campaign

Contained in the marketing campaign builder, you’ll see a preview of the template on the correct and a settings menu on the left.

To embed a quiz inside a popup, you’ll want to make use of an HTML brief code.

By no means used a brief code earlier than? Don’t fear, it’s simply going to be a easy copy and paste.

First, you’ll wish to take away components you don’t want utilizing the delete choice that seems above each block. Then, choose the Add Blocks button and drag and drop an HTML block into the template.

delete and add html in canvas

Inside this block, you possibly can paste the brief code of your quiz type.

In case your utilizing WPForms, head over to your WordPress dashboard. Navigate to WPForms » All Varieties tab and also you’ll see a brief code subsequent to your quiz type like this:

shortcode in wpforms

Copy and paste this brief code contained in the HTML block in OptinMonster.

add shortcode to your optinmonster campaign

Utilizing Formidable Varieties? That plugin gives you a brief code to your type the identical means as WPForms.

Nearly all type builders have this characteristic, so you possibly can merely copy-paste it into OptinMonster campaigns and also you’re all set!

OptinMonster campaigns are designed to look nice, however brief codes want a little bit of styling to ensure the shape seems properly.

To type the shape, we’ve created a snippet of code for you. All it’s good to it’s copy and paste this code contained in the OptinMonster builder.

To do that, use the house menu on the left to open the Optin Settings tab.

optin settings in optinmonster editor

Scroll all the way down to the Customized JavaScript part, the place you’ll see an empty area to enter your personal code.

Add Custom JavaScript to Your Campaign
Copy and paste the code under within the JavaScript area field.

This may add just a few styling guidelines to your quiz popup so your marketing campaign appears to be like a lot nicer.

This code is sufficient to type any type most often. Nevertheless, should you’re skilled with Javascript and CSS, you possibly can customise it even additional.

Remember that you gained’t see a preview of your quiz within the marketing campaign builder simply but. We’ll present you the best way to view your marketing campaign after we add focusing on guidelines.

Step 4: Add Concentrating on Guidelines

Right here is essentially the most fascinating half about OptinMonster campaigns: the focusing on guidelines will aid you skyrocket your leads by getting extra folks to take the quiz.

Within the marketing campaign builder, open the Show Guidelines tab, and also you’ll see that, by default, your popup quiz will seem to each person who spends no less than 5 seconds on a web page.

default-display-rules in om

Once you edit this rule, OptinMonster will show a listing of all of the accessible focusing on guidelines.

optinmonster display rules

They’re neatly categorized so you could find what you’re searching for simply. Plus, every rule has a notice about what it’s used for thus you possibly can rapidly determine which rule you need.

Immediately, we’ll present you the best way to show the quiz in 3 other ways:

1. On Exit:

If you wish to show the quiz simply earlier than a customer is leaving your website, choose the Exit-Intent® rule like so:

select exit intent in optinmonster

Then again on the Show Guidelines web page, you possibly can resolve whether or not you need it to look on all units, mobile-only, or desktop-only.

You possibly can even decide how delicate you need the detector to be.

We advocate leaving it on medium.

exit on devices

2. On Click on:

OptinMonster permits you to embed your marketing campaign inside buttons, hyperlinked textual content, and pictures. When a person clicks a button, the quiz will seem inside a popup.

request a quote with monsterlink

To set this up, choose the MonsterLinks™ (On-Click on) rule.

display rules monsterlink on click

Then copy the MonsterLink™ code by clicking on the inexperienced button. You should use this code to hyperlink any button, textual content, or picture in your website.


The popup will then seem if you click on on it.

3. Web page Concentrating on:

This rule permits you to add the quiz solely to particular pages of your website. That means, you possibly can goal your viewers primarily based on what they’re viewing or fascinated about.

To filter by web page, choose the Web page Concentrating on rule:

page-targeting rule in om

Then, within the Show Guidelines web page, you possibly can add extra guidelines like ‘precisely matches’, ‘is the homepage’, and ‘accommodates’ to filter your pages.

For instance, if you wish to seem on all weblog pages, then you possibly can select the ‘accommodates’ operator and enter ‘weblog’ within the final area.

page targeting contains blog

OptinMonster permits you to add a number of guidelines collectively, so you possibly can create focusing on mixtures like show solely on weblog pages when the customer is about to exit the web page.

This offers you limitless potentialities to focus on your guests and maximize your conversions.

Step 5: Combine and Publish Quiz Marketing campaign

Now that you simply’ve set show guidelines to your marketing campaign, it’s able to go dwell in your website.

In case you wish to add an electronic mail integration, you are able to do that underneath the ‘Integration’ tab. Merely choose your electronic mail service supplier and observe the onscreen directions to attach your account.

add integration in mailchimp

Subsequent, swap to the Publish tab. You possibly can preview a pattern of your marketing campaign right here after which change the standing to ‘Publish’ to make it dwell.

preview and publish campaign

In case you haven’t linked your OptinMonster account to your web site but, you’ll discover onscreen directions to take action on this web page.

add site in publish page

For extra assistance on that, OptinMonster has loads of documentation you possibly can observe. Take a look at the next detailed information: The right way to Add OptinMonster to Any Web site.

And there’s one final thing…

Since we’re working with brief codes, we advocate exiting the marketing campaign builder and reloading the OptinMonster dashboard. It’s also possible to clear your browser cache to ensure the newest adjustments are mirrored in your website.

If you happen to’re utilizing WordPress, head over to your WordPress dashboard and navigate to the OptinMonster » Campaigns tab and ensure the standing is ready to ‘Printed’ right here.

publish screen in the optinmonster dashboard

With that, your quiz will seem in a focused popup. You’ve now realized to show your quiz on the proper time to the correct folks to maximise your lead era.

Wish to see how OptinMonster works on an actual website? Take a look at how provides over 4k subscribers every year utilizing OptinMonster.

As soon as your quiz marketing campaign will get some engagement, you possibly can see how many individuals noticed it and what number of transformed.

analytics in optinmonster

And bear in mind, should you’re promoting a product, you possibly can even join OptinMonster to Google Analytics in just a few clicks. Then you possibly can see extra statistics together with how a lot cash your popups are making for you.

Prepared to hitch OptinMonster? Get your 100% risk-free OptinMonster account now by clicking under:

Get Began With OptinMonster Immediately!

BONUS: Carried out-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

We hope you discovered this information useful in making a high-converting lead era quiz to your website that truly grows your conversions.

Printed by Farjad Taheer

Farjad Taheer is an expert content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll doubtless discover Farjad within the fitness center, spending time with household, or hanging out along with his pals.

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