Like a film trailer, a promo video is a mini business with the purpose of pushing viewers to take a look at a product, service, occasion, or content material asset. Also referred to as hype movies and teaser movies, the primary function of a promo video is to entice individuals to be taught extra.
- Contents
- 1. What Are the Advantages of Promo Movies?
- 2. The place to Use Promo Movies
- 3. Kinds of Promo Movies
- 3.1 Social Advertisements
- 3.2 Occasion Invites
- 3.3 Content material Asset Promos
- 3.4 Product Hype Movies
- 4. Find out how to Make a Promo Video
- 4.1 Set a Objective
- 4.2 Select a Fashion
- 4.3 Script It and Storyboard It
- 4.4 Produce It
- 5. Promo Video Greatest Practices
- 6. 4 of the Greatest Promo Movies
- 6.1 Apple: The New Product Launch
- 6.2 HubSpot: The Occasion Invitation
- 6.3 Airbnb: The Social Advert
- 6.4 Vidyard: The Asset Promotion
Promo movies drive site visitors. They’re like huge flashing indicators pointing viewers to your web site or touchdown pages. Naturally, model consciousness goes hand in hand with these movies that reside on the prime of your advertising funnel.
Nice promo movies are extremely shareable and shortly summarize a services or products whereas creating buzz and producing leads.
Video Producer, Mat King, breaks down all it is advisable to know to make nice promo movies. What are they and why would you need to make one? It’s all about constructing hype and making your viewers need to be taught extra. Vidyard’s Artistic Director, Blake Smith, joins Mat to interrupt down an current promo video and clarify what makes it efficient.
Use promo movies for top-of-funnel advertising efforts. They need to be one of many first impressions prospects have of your product.
Think about that includes promo movies in locations like:
- Web site and Touchdown Pages: Wherever your product, occasion, or asset lives.
- E mail: Ship promos on to prospects or contacts—movies get extra emails opened
- Social Media: The place the eyeballs are!
- Digital Advertisements and Paid Social: Spend some cash to succeed in a wider viewers
- Webinars: Earlier than they begin or in between segments
Social Advertisements
Promo movies are excellent content material for paid advertisements on social media. Whether or not you’re concentrating on YouTube, LinkedIn, Fb, Instagram, promo movies ought to be quick and candy (30 seconds is good).
You’ve in all probability clicked skip on 1,000,000 YouTube video advertisements by now, however every so often, you see one that’s genuinely attention-grabbing. The secret’s to make good content material that front-loads the necessary info to get the purpose throughout within the shortest period of time.
Occasion Invites
When you’re involved about headcount, take into account an occasion promo video to ask company and encourage RSVPs to your subsequent occasion. Video will aid you talk the texture of your occasion together with pertinent info in a fast and digestible means.
Create a brief, informational, and attention-grabbing video to incorporate in your occasion invitation e-mail. You may as well submit the video in your occasion touchdown web page to pique curiosity for potential attendees looking your web site.
You are able to do a scripted business, embody footage from previous occasions, or report a private invite from the occasion host or a particular visitor. You may take occasion invites a step additional by utilizing personalization to essentially hit the message house.
Take a look at the customized invite we despatched out through e-mail to ask individuals to our Quick Ahead Digital Summit. Together with the viewers’ title on the thumbnail of the video paired with a catchy e-mail topic line was a magical mixture for engagement.
Content material Asset Promos
Very similar to an occasion invitation, a video could be a useful device to encourage your viewers to obtain or entry an even bigger piece of content material like an annual report, complete information, or hero asset. The promo can embody excerpts or key takeaways from the asset that can persuade the viewer to view the total piece.
In case your content material asset is text-based (like an eBook or a whitepaper), movement graphics, animation, and textual content can assist illustrate worth with an thrilling tone. When selecting quotes or stats to focus on, choose items that spark curiosity with out giving an excessive amount of away. If selling a video-based asset, take into account a faster reduce pulling in key takeaways or highlights.
We used cuts from the video content material that’s a part of our Video Promoting Grasp Class to provide viewers a fast hit of the content material earlier than accessing the total coaching package.
Product Hype Movies
The purpose of a hype video isn’t to explain your product in nice element, however somewhat to offer an summary and construct pleasure. Consider it as a pleasant introduction (or dramatic stage entrance) to your product.
Slick product photographs, on-screen textual content, and an important track alternative go a protracted approach to constructing hype. Identical to a film trailer, product hype movies are solely a tease, you don’t should inform the entire story. As a substitute, give attention to making viewers come away from this video considering, “Inform me extra!”
This promo video for the free model of our product depends on fast cuts and upbeat music to create pleasure. It says simply sufficient to encourage viewers to strive it out for themselves.
1. Set a Objective
What do you hope to attain with this video: Click on-throughs? Conversions? Model consciousness? This may have an effect on your whole different selections. In case your purpose is conversions, your focus ought to be on highlighting a sturdy name to motion, one thing that viewers can’t stroll away from. If the purpose is click-throughs, construct as a lot curiosity as potential. And if it’s model consciousness, give attention to a memorable inventive imaginative and prescient or speak set off that can keep on with viewers lengthy after the video ends.
2. Select a Fashion
Based mostly on the purpose you set, determine on an acceptable video fashion. A live-action sketch might work properly for a social advert. Movement graphics will be extremely efficient at visually conveying particulars that will be onerous to understand in any other case. You would possibly select this route to advertise a brand new report. Textual content set to music can elicit emotion whereas holding again sufficient particulars to encourage clicks.
3. Script It and Storyboard It
This step is very necessary for a promo video to be able to meet the problem of being quick, descriptive, and attention-grabbing on the similar time. Each second counts, so that you’ll need to ensure you have a strong plan to take advantage of your viewers’ restricted consideration span. Due to their emphasis on emotion, promo movies enable a ton of inventive freedom, in comparison with different sorts of movies. Deal with grabbing consideration inside the first 5 seconds of the video and front-load necessary info (like date and time, if selling an occasion). Make use of visuals to convey info immediately.
See our manufacturing information for extra particulars on the pre-production planning course of.
Professional Tip:Use our free video script timer device to learn how lengthy your video can be primarily based in your script.
4. Produce It
It doesn’t matter what your funds or expertise stage, put aside time and get a crew collectively to make the factor. You’ll want to export the ultimate model to your video for every channel you intend to make use of. (e.g. Movies should be formatted in another way for every social channel, and one other format is important for an internet site or e-mail.)
Use Vidyard’s Chrome extension to report a easy speaking head promo video in a single click on. Add a private contact by talking to contacts instantly, and inform them all the pieces they should learn about your new product, asset, or occasion. Ship through e-mail, or embed wherever your prospects will make sure to watch.
- Hold it temporary. Keep in mind, a promo is sort of a film trailer. Nobody will purchase tickets to the film if you happen to’ve already spoiled the plot. As a substitute, make viewers curious sufficient to need to know extra.
- Deal with the feels.Explainer movies are for particulars, promos are for emotion.
- Script it. When you give attention to a superb script, manufacturing worth can vary from scrappy to high-level and nonetheless be efficient.
- Set it to music. Nothing conveys emotion as instantly as music. The proper tune will set the tone to your promo video and get clients feeling curious and excited.
- Unfold the love. Use promo movies throughout a number of channels, wherever your prospects are prone to be.
- Get inventive. With so many promo movies on the web, you neither need to mix in as boring nor stand out as an advert. When you get inventive, individuals will need to watch your video regardless of it being an advert.
- Embrace a compelling CTA. The top of your promo video isn’t the top of the highway. Hold viewers engaged with a sturdy name to motion.
- Unfold the love. Use promo movies throughout a number of channels, wherever your prospects are prone to be.
Able to make a promo video? This record covers all of the issues it is advisable to know to get it proper. Get the Checklist Promo movies are a number of the most entertaining and artistic content material we entrepreneurs get to create. Listed here are only a handful of our favourite promo video examples.
1. Apple: The New Product Launch
This Apple Airpods business is a good instance of a promo video that introduces a product by conveying an emotion. No phrases are mandatory to explain the product. Music mixed with spectacular choreography and visible results current the viewers with a way of freedom, (the proposed advantage of wi-fi airpods).
https://www.youtube.com/watch?v=ZR1OQmLoyI0
2. HubSpot: The Occasion Invitation
Software program firm HubSpot created a video to advertise their INBOUND 2019 convention utilizing footage from the 2018 occasion. Thrilling music combined with chosen clips and testimonial voice over assist convey anticipation for the occasion. It’s like a window into the convention that leaves viewers wanting extra.
3. Airbnb: The Social Advert
Airbnb and Barbie snatched consideration on social media with eye-catching advertisements that includes beautiful aerial views of a real-life Barbie Malibu dream home. The immediately recognizable Barbie model prompts viewers to click on to be taught extra.
4. Vidyard: The Asset Promotion
Generally beneficial (however much less flashy) materials like stories and whitepapers get launched with out the eye they deserve. We labored with a neighborhood manufacturing firm to create this upbeat video that provides individuals an summary of what they’ll discover inside our Heinz Report. It will get proper to the purpose, entices individuals to click on obtain, and it’s much more enjoyable than studying a abstract.
Able to make a promo video? This record covers all of the issues it is advisable to know to get it proper. Get the Checklist 
