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Find out how to write affirmation emails your viewers will love

Don’t go away folks at the hours of darkness. Ship them a useful affirmation e-mail that lets them know the standing of the request or order they simply positioned.

Your affirmation e-mail is a crucial first impression. It units the tone to your relationship with subscribers and might enhance engagement for future emails.

Image this – you simply booked your dream trip on-line. However you by no means acquired an e-mail affirmation. You might be questioning in case your order was processed. Now it’s a must to spend time contacting the journey company to ensure your trip was booked. That isn’t an excellent expertise.

You wouldn’t wish to do this to your prospects. That’s why that you must arrange an excellent affirmation e-mail.

On this article, you’ll be taught:

What’s a affirmation e-mail?

A affirmation e-mail is a transactional e-mail that’s set as much as robotically exit to somebody who simply took a particular motion, reminiscent of putting an order, subscribing to an e-mail listing, or registering for an occasion.

Sorts of affirmation emails

There are 4 fundamental kinds of e-mail affirmation messages: 

  • Order affirmation – confirms the transaction of a services or products
  • Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
  • Registration affirmation – offers affirmation that buyer is registered for upcoming occasion
  • Subscription affirmation – additionally known as an opt-in e-mail, requires prospects to verify their e-mail deal with to finish opt-in course of
Four types of confirmation emails

Why must you ship a affirmation e-mail

Sending a affirmation e-mail is an e-mail advertising greatest apply as a result of it:

  • Reassures your prospects that you just acquired their data.
  • Provides prospects peace of thoughts that their request was processed.
  • Establishes confidence and belief together with your model.
  • Prevents mistyped and faux e-mail addresses from cluttering up your listing.
  • Improves deliverability. Sometimes, if you ship a subscription affirmation e-mail, you require the subscriber to click on a hyperlink to verify their e-mail deal with. That is known as a double opt-in, and it will possibly typically result in extra emails reaching your subscribers’ inboxes.

Distinction between affirmation and welcome emails

A affirmation e-mail is much like a welcome e-mail, however it serves a unique function. The graphic under exhibits when a affirmation e-mail is distributed inside a subscriber’s onboarding sequence. Welcome emails, as you’ll be able to see under, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).

Welcome email sign up flowchart

For extra details about welcome emails, together with the best way to write one, see our weblog publish, Welcome Electronic mail Campaigns: Find out how to Onboard New Subscribers.

Find out how to arrange a affirmation e-mail (in 5 straightforward steps)

Earlier than you’ll be able to arrange your affirmation e-mail, you’ll want to enroll with an e-mail advertising service supplier (ESP), reminiscent of AWeber. 

Step 1: Construct your affirmation e-mail 

You have got two choices for constructing your e-mail – use a drag and drop builder to drag the weather you’d like to incorporate in your emails, or you’ll be able to start with a pre-built template. Some e-mail advertising companies have already got affirmation e-mail templates you should use. 

Right here’s what the setup web page for AWeber’s affirmation template appears like. 

setup page for AWeber’s confirmation template

Step 2: Write your affirmation message

Your affirmation e-mail ought to be brief and direct. The e-mail also needs to affirm their transaction.

Within the subsequent part, we’ll evaluation the best way to write your e-mail and what parts are wanted for every kind of affirmation.

Step 3: Create your affirmation touchdown web page, aka your “thanks web page”

Organising a touchdown web page is a crucial a part of the affirmation e-mail setup. Why? As a result of it lets folks know that their data was acquired. It establishes an excellent first impression by thanking them for his or her order or for signing as much as your e-mail listing. And it directs folks to verify their inbox for extra data.

AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you should use AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup kind settings for the signup kind that triggers the web page.

Right here’s what this appears like inside an AWeber account.

Landing page settings in AWeber account

Right here’s the customized thanks web page that you just noticed the hyperlink to within the picture above. It’s quite simple, however it lets new subscribers know their data was acquired and what they need to do subsequent.

Example of a thank you landing page

Associated: Find out how to create a touchdown web page in 8 steps

Step 4: Arrange your affirmation success web page

That is the web page a brand new subscriber sees after they’ve confirmed their e-mail. The success web page is barely wanted with an e-mail affirmation.

Right here’s an instance of what successful web page appears like:

Example of a confirmation landing page

Your success web page can look nonetheless you need it to look. It may be hosted in your web site, or you’ll be able to set it up so folks go to your Fb web page or your TikTok profile after their e-mail deal with is confirmed.

AWeber prospects may personalize their “success web page” with every new subscriber’s data (like with the subscribers’ first title for instance) or with no matter different data that was requested within the join kind. 

Personalize success page in AWeber account

Step 5: Arrange your automation

By automating your e-mail, you’ll be able to join together with your subscribers instantly and robotically. (Plus, save your time!) And with the right writing methods, your emails will probably be compelling and sound human, as an alternative of robotic.

Find out how to write a affirmation e-mail

At its core, a affirmation e-mail is simply that what it seems like. Its function is to “affirm” that you just acquired their data or order. However relying on the kind of affirmation e-mail, your e-mail will probably be structured otherwise. 

A standard factor every e-mail ought to have is a “thanks.” It’s necessary to let your prospects know you respect them. This might be included as a headline or within the first sentence.

Right here’s the best way to write the remainder of your affirmation emails:

Order affirmation

Your order affirmation e-mail ought to include one or two sentences to incorporate a thanks and details about when their order will ship. This might be so simple as “We’ll ship you one other e-mail as quickly as your order ships.”

See how Cometeer begins off their affirmation emails.

Example of a top half of a confirmation email from Cometeer

Individuals who place an order on-line will typically save their affirmation e-mail to allow them to reference it later. So make it straightforward for them to seek out the data they could be searching for, which ought to embody:

  1. an order quantity that may be referenced
  2. a listing of what they ordered
  3. a abstract of their contact particulars together with the transport deal with. 
  4. a hyperlink to trace their order standing 

See the complete Cometeer e-mail. This quite simple method is all you want for an order affirmation e-mail.

Confirmation email showing each element that should be included

Reserving affirmation

Present the small print of what was booked together with:

  1. the title of the individual
  2. affirmation quantity
  3. the date(s) and time if related of the reservation
  4. location
  5. some other related data

You may additionally wish to think about a message concerning altering their reservation or including contact data.

Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails. 

A restaurant in Chicago, adds a section for their cancellation policy and questions at the bottom of their confirmation emails

Registration affirmation

Begin your registration affirmation e-mail off with the occasion title and date. It’s also possible to add a handy “add to calendar” button. This makes it straightforward for folks so as to add the occasion to their calendar, rising the possibilities they attend the occasion.

See how VentureBeat buildings their webinar affirmation e-mail:

Top half of registration confirmation email from VentureBeat

Subscription affirmation

It’s necessary to have prospects confirm their e-mail deal with. It’s basically having the shopper say “sure, I wish to obtain an e-mail from you,” twice. This helps you enhance your supply price and get larger e-mail engagement.

Your copy will be so simple as “Please affirm your e-mail deal with”. And have a name to motion with “Affirm your e-mail”. That’s it, no have to overthink this e-mail. Extra particulars about you will be offered in your welcome e-mail.

This e-mail from Zencastr leaves little doubt what motion they need subscribers to take.

Zencastr email subscription confirmation

8 superior affirmation e-mail examples

1 – Chipotle

Confirmation email example from Chipotle

Why it’s superior:

Chipotle’s subscription affirmation e-mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do. 

2 – AWeber

Subscription confirmation email from AWeber

Why it’s superior:

Within the confirmed opt-in e-mail for our AWeber Weblog E-newsletter under, we inform subscribers about the advantages of being on our listing (free weblog posts, programs, and ebooks!). This helps to enhance the conversion price of our confirmed opt-in e-mail.

As soon as subscribers confirmed their e-mail, it’s time to formally welcome them to your e-mail listing.

3 – American Airways

American Airlines Booking Confirmation Email

Why it’s superior:

American Airways doesn’t overdo the e-mail with textual content. They preserve it easy by simply offering the important data.

4 – Allbirds

Order confirmation email from Allbirds

Why it’s superior:

Be happy to maintain your affirmation emails on model, like Allbird with their distinctive method to thank “ewe” (intelligent).

5 – Codeverse

Event confirmation email example from CodeVerse

Why it’s superior:

Your affirmation emails could also be saved and referenced at a later time, so embody any and all related data. Codeverse does this effectively by together with the date, day, time, participant, and placement.

6 – BEE

Subscription confirmation email example from BEE

Why it’s superior:

BEE is obvious and upfront – your subscription won’t be activated till you affirm your e-mail. This may assist ensure that a excessive supply price and a extra engaged viewers.

7 – DoorDash

DoorDash email example with countdown timer

Why it’s superior:

DoorDash units the expectation up entrance with a countdown timer on when you’ll be able to anticipate your order to reach. In addition they present a hyperlink to trace your order together with a affirmation of what was ordered.

8 – Hipmunk

Email confirmation from Hipmunk

Why it’s superior:

If you happen to want extra incentive to verify your e-mail deal with, Hipmunk features a listing of cool issues you are able to do in your account.

Assist writing affirmation emails

Want somewhat assist or inspiration determining the best way to write your emails. We’ve bought you coated with our Free What to Write Information. 

AWeber's What to Write lead magnet

Get began together with your affirmation emails! Create your FREE account with AWeber in the present day, and alter the best way you ship emails ceaselessly.

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