Google introduced a number of days in the past that it’s giving customers extra transparency into their advert expertise by enhancing advert disclosures with its new “advertiser pages” function. Individuals can entry these disclosures in Google’s new “About this advert” menu to see the advertisements a selected verified advertiser has run over the previous 30 days.
Details about Google Adverts that customers might be able to see embrace:
- Advertiser names change historical past
- Advert creatives
- Adverts eliminated or accounts suspended for authorized or coverage causes
- Enterprise contact info
- Dates and places advertisements served
This innovation shouldn’t come as a shock, being a part of a sequence of initiatives Google is taking to advertise transparency and client privateness by creating a transparent and intuitive expertise for customers who have interaction with advertisements on Google.
Final spring, Google launched an advertiser id verification program that requires Google advertisers to confirm details about their companies, the place they function from and what they’re promoting or selling. This transparency, based on Google, does assist customers be taught extra in regards to the firm behind a selected advert. Because the introductions of this system, 1000’s of advertisers have been verified.
Different main promoting platforms, akin to Fb, are already providing very comparable “transparency” options, the place individuals can simply discover out extra details about who’s behind the advertisements that they’re served on the social media platform.
Google’s advertiser pages will launch within the coming months in the USA and can roll out in phases to extra international locations in 2022.
In case you have any questions or wish to be taught extra, please contact the specialists at MoreVisibility.
