Whiteboard animation is without doubt one of the greatest methods to teach your target market or introduce them to new merchandise.
Psychologist Richard Wiseman and his workforce discovered individuals who watched a whiteboard animation—animations the place photographs are drawn from scratch on a digital whiteboard—might recall 15% extra data than individuals who watched a “speaking head” video footage.
This outcome can imply a better probability of viewers buying a product they noticed on certainly one of your movies some days in the past or just recalling the model when discussing the video’s content material with a good friend.
You possibly can create a fascinating whiteboard animation video no matter your animation information in 7 steps.
1. Outline your video’s intent
Defining your whiteboard animation video’s intent permits your workforce to align every step of the manufacturing course of with a given purpose. Whether or not to teach your target market or to current a brand new product, the intent is a north star.
You possibly can outline your video’s intent by gathering the video’s stakeholders—videographers, animators, voiceover actors, managers—and figuring out the purpose that might serve the corporate essentially the most.
For instance, gross sales is perhaps the video’s intent for a brand new startup. However for an organization, it is perhaps to show their viewers about an trade pattern. So select yours based mostly in your wants.
2. Write a script
A script covers your whiteboard animation video’s strains, the one who’ll converse them, and an outline of what ought to be taking place on-screen at each second. If you happen to animate with out a script, you danger ending up with a disorganized video that doesn’t accomplish your intent.
Step one to create a script is to brainstorm your story’s construction. You possibly can then describe the occasions that’ll happen and the characters concerned. These two steps are your basis.
From there, write the strains your character will say throughout these occasions alongside a tough visible description of what’ll occur. For instance, in case your line is about how your character works 24/7, you may add a observe that claims: “embrace a solar that goes from left to proper.”
3. Design a storyboard
A storyboard is a format that mixes your script and your line’s visible illustration, thus exhibiting how your whiteboard animation will look.
Groups can use storyboards to make sure the venture’s visuals match each the script and the intent as an alternative of animating a venture that doesn’t profit the model.
You possibly can draw your storyboard on a bit of paper, whiteboard, or an animation device like Vyond. Whatever the medium, storyboards are static sketches of what’ll occur. So draw the one major exercise of each scene into the storyboard’s squares as an alternative of squishing in each element.
When you draw on each sq., embrace the scene’s corresponding script strains so your workforce can confirm if the story is cohesive. Or, in some circumstances, test if it’s lacking a scene, prop, or character to make sense.
4. Decide a font that fits your model
Viewers affiliate your font along with your model, identical to they affiliate your brand, model colours, and visible model. Due to this fact, it’s essential to choose a font that fits the tone and magnificence you wish to convey.
For instance, a model animating for c-suite viewers would possibly use serif sorts—these with an ornamental stroke on the tip of the letters—to speak formality and confidence. In the meantime, a model desirous to look pleasant could go together with a sans serif font—these with out a stroke on the finish of the letters.
You should utilize font websites like Google Fonts or DaFont to choose a legible font that fits your model. You possibly can then import these fonts into Vyond Studio and even make them transfer to keep the viewer’s consideration.
5. Create your characters and scenes
Now that your workforce validated the venture’s trajectory, it’s time to recreate your storyboard’s thought in your animation device.
First, create the characters that can say your script’s strains. You possibly can base these characters on people or create identities from scratch. For instance, you should utilize Vyond to create characters of any age group after which select from greater than 300 clothes to create the voice actor’s outfit.
The following step is so as to add props that match your storyboard’s description of the background or stage. So if, as an illustration, your character is a banker, add bank-related props from our prop or Frequent Craft library: trade charge boards, a protected, or a vault.
Vyond customers can observe Rued’s video above to learn to create scenes and characters from scratch.
6. Document a transparent voiceover
Knowledgeable script and animated whiteboard video aren’t sufficient to realize your venture’s intent if the viewer can’t perceive your voice artists’ strains. So it’s important to document a transparent voiceover.
Your venture’s funds performs an important function in the way you document. For instance, a workforce with a big funds can hire a sound-treated studio to ensure the very best audio high quality attainable. Alternatively, groups with a small funds will spend a big period of time discovering a room with excellent situations, adjusting the audio recording settings, and making certain correct mic placement.
When you manage your recording house, it’s time to document. Utilizing a smartphone, microphone, or audio recorder, let your voice artist learn the strains within the tone and magnificence you need. You possibly can then export the audio recordsdata and add them to your whiteboard animation software program.
In Vyond Studio, you may drag and drop the audio recordsdata to your library. You possibly can then assign voice strains to your characters so their mouths mimic your voice artist’s voice.
7. Add visible results to face out
Visible results enable your work to face out amongst opponents that additionally use whiteboard animation. As well as, these results make your work recognizable, rising the probability of a viewer remembering your model and what you supply.
Usually, whiteboard animations are black and white. Due to this fact, you should utilize an animation device like Vyond to vary the colour of some props and situations that seem in your video. And eventually, stand out visually.
Create your first whiteboard animation video with Vyond
Vyond Studio presents dozens of props and characters you should utilize to your upcoming whiteboard animation video. Due to our intuitive interface and templates, anybody can begin animating their storyboard’s thought with out earlier animation expertise.