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How To Run a Nice Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and simple strategy to drive engagement. They’re fast to arrange, easy to run, and might help you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t should be sophisticated or time-consuming. In truth, the less complicated, the higher!

Preserve studying for a simple information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You should utilize Twitter contests or giveaways to realize quite a lot of totally different objectives. Earlier than you get began, take into consideration what you need to accomplish along with your contest.

For instance, your objectives might embody the next:

Rising your follower base

Twitter giveaways might help enhance your follower rely. In case your aim is to develop your viewers, embody a “tag a buddy” or “retweet” part in your contest. Earlier than launching, resolve what number of new followers you’re hoping to achieve. (Bear in mind, your objectives ought to at all times be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are an effective way to construct model consciousness. As of mid-2022, Twitter has 206 million day by day lively customers worldwide. Which means your contest has the chance to succeed in an enormous variety of customers. If you wish to construct buzz, embody a transparent and simple model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. The sort of contest depends closely on imagery, so preserve this in thoughts, as it might incur a price. Ensure you have nice pictures of your product or giveaway bundle so your social posts pop.

How one can arrange a Twitter contest

Organising a Twitter contest or giveaway is straightforward. It simply requires a little bit of planning in your half.

1. Set an goal on your Twitter contest

Begin by defining a transparent aim on your Twitter contest. Embrace measurable targets akin to elevated follower rely or impressions. This can allow you to gauge your success after the competition closes. Strong numbers might help you resolve whether or not to run contests once more sooner or later.

2. Plan your contest

Kind out the logistics on your contest, together with:

  • What kind of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the deadline? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, choose a prize on your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score on your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences akin to Zoom meet-and-greets

Bodily prize concepts:

  • Greatest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences akin to a celebration for the winner and a bunch of buddies

In case your prize consists of an merchandise or giveaway bundle, ensure that to point out off your prize with an attention-grabbing put up. This can inspire customers to share your posts and assist your contest acquire traction on-line.

4. Develop your contest pointers

What would you like customers to do to be able to win? Possibly they’ll have to comply with your account, retweet your put up, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t neglect to overview Twitter’s pointers for promotions earlier than launching your contest. We advocate setting clear Twitter contest guidelines to discourage spam. These embody barring customers from making a number of entries in a single day or coming into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Keep watch over entries, too. Have interaction with customers who’ve entered by liking their posts or responding to their questions.

Select a novel hashtag so that you’re not sifting by unrelated tweets to seek out contest entries. Attempt one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is lively on one other platform, attempt cross-promoting your contest. Attempt posting a direct hyperlink in your Instagram Tales to carry a few of these followers over to Twitter.

6. Observe your contest entries with a social media administration instrument

A sturdy instrument might help you observe contest entries and monitor engagement in real-time.

Hootsuite Streams is a good instrument to trace the exercise in your social channels. You may keep watch over put up engagement, conversations, mentions, key phrases, and hashtags – multi functional place!

7. Choose a winner and ship the prize

Selecting a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They will additionally be sure that your winner has happy all the competition necessities. (Preserve scrolling for extra on these instruments)

8. Assessment your contest

After your contest closes, overview your authentic objectives. Was your contest a hit? Did you improve your follower rely or enhance your model impressions?

An analytics platform like Hootsuite might help you overview the numbers. You may even create customized experiences to point out the influence in your model and backside line. This information might help you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Undecided construction your Twitter contest? We’ve outlined 9 several types of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices under or combine and match to create your individual distinctive promotion.

Retweet to enter

Asking customers to retweet your put up to enter is the simplest strategy to run a Twitter giveaway. It requires little or no effort on the person’s half, so that they’re extra prone to hit the retweet button. In case your aim is to construct model consciousness, this contest possibility is for you.

Like, comply with, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. But it surely delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to comply with to enter is a surefire strategy to improve your follower rely.

Reply to win

Improve model consciousness and enhance engagement with a reply-to-win Twitter contest. Asking customers to answer might help enhance your put up within the algorithm rankings, so get artistic! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you need to win….”

Tag a buddy to enter

If you wish to improve your follower rely, embody “comply with and tag a buddy” in your contest necessities. Tags let you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Associate with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Choose a contest kind that addresses your mutual objectives, and ask customers to comply with each accounts to be eligible to win.

Use a hashtag to enter

Don’t neglect to create a novel hashtag on your Twitter contest. Nobody desires to spend hours sifting by unrelated tweets to seek out contest entries. Hashtag contests are an effective way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to collect user-generated content material (UGC). UGC is authentic, brand-specific content material created by prospects. UGC may be pictures or pictures, movies, evaluations, testimonials, and extra.

Have interaction on one other platform to enter

If you wish to construct your following on one other platform, attempt operating a Twitter contest that drives visitors elsewhere. For instance, you may ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix components to create a novel promotion

Right here’s an important contest instance that mixes a number of Twitter contest sorts to create a novel promotion with a social twist.

The Late Present with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get folks registered to vote. Their marketing campaign incorporates the next components:

  • A novel hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/movie star partnership with Stephen Colbert
  • Partaking elsewhere to enter by directing visitors to HeadCount.org

How one can choose a Twitter winner

Selecting a Twitter giveaway winner can appear intimidating. What in case your contest receives hundreds of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites might help you choose winners from retweets, likes, or your present Twitter following.

Irrespective of which on-line instrument you select, overview their choice insurance policies fastidiously. Some instruments can solely choose a winner from the latest 100 retweets, which can not embody all contest individuals. Search for a instrument that can choose from all of your contest entries, not simply the latest ones.

Don’t neglect about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, overview Twitter’s Tips for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t neglect that Twitter’s guidelines relating to security, privateness, and authenticity apply always.

Be sure to cowl your bases with regards to native and federal legal guidelines. For example, giveaways that embody alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, do a little analysis to guarantee that your contest isn’t violating any legal guidelines.

Save time through the use of Hootsuite to handle your Twitter presence alongside your different social channels. You may run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Attempt it free of charge as we speak.

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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.





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