Huda Magnificence has introduced a monumental shift-the firm has reclaimed full possession as an unbiased model, a transfer that isn’t only a enterprise determination, however a testomony to the ability of entrepreneurship and dedication. In 2017, TSG Shopper acquired a minority stake within the firm. In 2025, Huda Kattan, Founder and co-CEO of Huda Magnificence, formally repurchased her fairness, regaining full management of the model.
With this transfer, Huda Magnificence turns into a completely unbiased firm, becoming a member of the ranks of uncommon founder-owned manufacturers within the magnificence house. This milestone marks a robust new chapter for the model, reinforcing its dedication to innovation, a dedication that may proceed to drive the model ahead and convey thrilling new merchandise and experiences to its group. It additionally reaffirms its dedication to a founder-led imaginative and prescient.
A Milestone for Entrepreneurship

In an official assertion launched by the corporate, Huda Kattan known as it a “deeply crucial second” for her. Kattan emphasised the importance of the transfer, significantly for entrepreneurs with bold visions. “It says that whereas many people dreamers have visions that we’re advised are too huge or not doable to do alone, in truth, you’ve gotten all the ability it’s good to change the world your self!” she remarked.
Kattan based Huda Magnificence, constructing it on ideas of “ardour, creativity, and a need to problem the sweetness business.” Trying forward, she reiterated her dedication to the model’s core values and its group. “As we step into this new chapter, I’m extra dedicated than ever to pushing boundaries, staying true to our roots, and exhibiting up for our unbelievable group each step of the way in which,” Kattan acknowledged.
A Give attention to Self-Expression, Empowerment, and Authenticity
Since its inception, Huda Magnificence has revolutionised the sweetness house, mixing artistry with innovation to create a model that resonates globally.
Huda Magnificence continues to champion individuality, constructed on the assumption that “Magnificence is Self-Made.” The model stays devoted to fostering self-expression, empowerment, and authenticity, persistently specializing in inspiring and supporting its world group.
With Huda Kattan now on the helm as the only proprietor, her husband, Christopher Goncalo, serving alongside her as Co-CEO, and her sister, Alya Kattan, main their Social Technique, the corporate seems ahead to an thrilling way forward for daring product launches, deeper group engagement, and continued business disruption.