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Is 2022 the time to start out your model’s TikTok account?

Until you’ve been residing below a rock, you will have heard about TikTok by now. TikTok is a well-liked video-sharing app that provides a complete new stage of connection along with your target market. Immediately everybody from influencers to celebrities and family manufacturers is flocking TikTok.

Entrepreneur famous that TikTok is the social media platform that provides essentially the most long-term potential. There are lots of lively customers that create and devour content material in a means that feels extra private.

So, is TikTok for manufacturers?

The brief reply is YES. Nonetheless, it’s undoubtedly not the best match for EVERY enterprise however NOT for these causes:

“My model already has too many social media platforms.”

Some manufacturers might imagine they have already got sufficient social media accounts to handle, they usually don’t want one other one so as to add to their checklist. Whereas which may be a sound preliminary response, investing in TikTok this 2022 is perhaps good for manufacturers for the long run. Even when the model doesn’t instantly create tons of content material at first of the yr, it will nonetheless be a good suggestion to at the least create a TikTok account to order the enterprise’ username on the platform and begin creating content material for the subsequent quarter as a substitute.  

“The app is only for GenZ.”

Manufacturers might initially assume that TikTok is only for Gen Z and that their target market is just not there. However manufacturers could also be pleasantly shocked. Like different social media platforms of their early days, TikTok began as a platform for the youth, with little or no worth for manufacturers. It’s anticipated that identical to different social platforms, TikTok is poised to develop extra this yr, with an viewers spanning a number of generations for the years to return.

Listed here are particular indicators why your model ought to give TikTok a strive:

·   Your target market ranges from ages 16 to 30.

·   You’re seeking to broaden model consciousness to a youthful viewers.

·   Your services and products may be showcased simply in a video.

·   Your model is comfy sharing mild and unfiltered model content material.

·   Your model is receptive to attempting one thing new.

·   Your model doesn’t thoughts spending time experimenting with content material on TikTok.

Why is 2022 the best time to make use of TikTok for manufacturers?

If not now, then when? The very first thing that manufacturers want to bear in mind is that TikTok is greater than only a fad at this level. It’s not going away anytime quickly.

The platform’s meteoric success has led different social media platforms to really feel threatened about its ongoing reputation. Certainly one of these is Instagram which lately modified its technique to take a extra video-centric strategy with the announcement of Reels. The truth that different social media platforms are already admitting that they’re attempting to maintain up with TikTok ought to be a testomony in itself. Listed here are different the reason why your model ought to be on TikTok by now:

REASON 1: It evokes natural progress.

TikTok’s progressive algorithm permits a model’s account to succeed in individuals primarily based on how a lot they just like the content material. The extra TikTok customers watch a model’s content material, the extra doubtless they are going to see its content material reappear on their feed.

Moreover, video completion is big on TikTok. Every time customers watch a TikTok video in full, the algorithm will doubtless counsel the video to different customers’ feeds. When extra TikTok customers end the model’s movies, that video will seem on extra feeds.

REASON 2: It’s an incredible platform to construct communities.

Social media customers these days devour content material by movies, and group constructing is the beating coronary heart of the TikTok platform. As such, manufacturers ought to have a look at TikTok as a chance to be a part of a group. Sharing progressive concepts and professional opinions will invoke the pursuits of like-minded people throughout the TikTok group.

REASON 3: TikTok advertisements don’t seem like advertisements.

Gen Z doesn’t like hard-sell promoting. That’s the rationale why 51% of the youthful technology use ad-blockers. It goes with out saying that conventional advertising is not going to work properly with the TikTok viewers. Manufacturers want to search out methods to create much less invasive movies and interesting content material that can seize the eye of their target market.

REASON 4: It gives top-tier user-generated content material.

The Gen Z and Millennials on TikTok worth authenticity greater than anything. They’ve grown uninterested in the same old advertising gimmicks. TikTok’s most vital benefit is its user-generated content material. TikTok drives video content material organically as a part of its algorithm design. Consequently, it encourages user-generated content material by its hashtag problem ideas each time attainable.

REASON 5: It has an enormous rising worldwide viewers.

The TikTok platform has each day lively customers in over 150 international locations. Furthermore, viral movies on the platform can attain everywhere in the world. With over 2 billion downloads and 800 million lively customers worldwide, this is a superb alternative for manufacturers which are attempting to succeed in the worldwide market – it’s an efficient platform to attach with a brand new viewers in different international locations.

TikTok Content material to Promote the Model

·   Unfiltered movies created by the staff.

The highest content material shared by manufacturers is their very own uncooked and unfiltered video content material created by the staff. Manufacturers will typically make movies with their telephones on pure lighting. TikTok customers need to watch real interactions that they’ll relate to. Contemplate creating a number of behind-the-scenes movies made by workers of the model and even some fast product tutorials and professional product ideas and hacks for extra instructional content material that add worth to customers.

·   Consumer-generated content material

As manufacturers begin to share their very own movies and achieve followers, it’s very doubtless that some TikTok viewers will work together with the model. Manufacturers can encourage their viewers to recreate their movies, use their merchandise, document response movies, or create “duets” with the model’s movies. These are all wonderful alternatives for user-generated content material to advertise engagement on the platform. 

·   Influencer-generated content material

Influencer advertising has been gaining traction over the previous few years, and it’s been thriving on TikTok as properly. Nonetheless, manufacturers additionally should be strategic concerning the influencer they select to collaborate with. The simplest influencers are those that are lively within the model’s business and who’re trusted to supply participating content material for his or her viewers.

·   Make TikTok movies, not advertisements.

Manufacturers want to recollect this mantra from TikTok themselves: “Don’t make advertisements. Make TikToks.” It’s mainly a content material directive for manufacturers to be extra artistic and genuine with their movies by making content material that can add worth and converse to the wants of their viewers. That is why hyper-edited and curated content material usually are not so properly acquired on the platform. The TikTok viewers values authenticity extra, and types have to combine this into their video advertisements by showcasing their merchandise the TikTok means: real and inventive.

How Shakr Can Assist Manufacturers Succeed on TikTok this 2022

Shakr permits manufacturers to create dynamic video advertisements campaigns with product catalogs for social media platforms like TikTok. With the assistance of Shakr’s video creation instrument, manufacturers can create lots of of movies at scale, every distinctive to their particular person product catalog.

In different phrases, manufacturers are empowered to make lots of and even 1000’s of video advertisements at scale, all of which may be hyper-personalized and localized with their goal demographics. Shakr offers scalable video advertisements for manufacturers with best-in-class instruments that can assist them succeed on TikTok:

·   Creating movies at scale

Successful manufacturers create dozens, lots of, or 1000’s of movies primarily based on their marketing campaign objectives.

·   Adopting specialised video creation instruments

To succeed, successful manufacturers want easy and easy-to-learn applied sciences that may be deployed at scale.

·   Producing movies at velocity

Conventional video manufacturing strategies take a lot time. Manufacturers have to get their video property inside minutes at scale, not days or perhaps weeks,

·   Using placement liquidity

With extra product placements and video codecs for varied platforms, manufacturers have the luxurious to simply create customizable movies for his or her feed, tales, and different placements on social media.

·   Scaling the best-in-class video artistic

Scaling and automating movies at scale wouldn’t assist if the standard is lower than requirements. With Shakr, manufacturers can produce high-quality movies at scale for his or her merchandise.

·   Doubling down on personalization for 2022

TikTok viewers are extra inclined to look at movies which are tailor-made for them relatively than generic advertisements. With Shakr, manufacturers can create top-quality and customized movies at scale for his or her target market.

This 2022, Shakr will assist your model begin creating successful video advert campaigns on TikTok!

We’re right here that will help you create profitable advert campaigns with successful movies on the most well liked video-sharing app in the present day. Shakr will allow you to create participating video content material that can assist improve your model’s visibility on TikTok.

Need to study extra? Schedule a discovery name with us now!


Schwartz, M. (2022). This Is Why Your Model Ought to Be Utilizing TikTok Proper Now. Retrieved 9 February 2022, from

Simpson, J. (2022). Council Put up: Why Your Enterprise Ought to Be On TikTok (And 4 Sorts Of Content material To Promote Your Model). Retrieved 9 February 2022, from

Why You Ought to Be Utilizing TikTok for Enterprise in 2022. (2022). Retrieved 9 February 2022, from

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