JetBlue is revamping its rewards program for loyal clients, providing new perks and advantages that may be gained even when you solely take a number of flights a 12 months.
The corporate’s TrueBlue program will transfer to a tiling system. When members spend $100 on qualifying JetBlue and American Airways purchases, one tile is added to their loyalty account.
Members can commerce in 10 tiles for perks, corresponding to free alcoholic drinks on board, precedence safety screening and boarding, and 5,000 bonus factors or double factors on a JetBlue Holidays package deal.
The brand new system will even provide a neater approach for members to succeed in the coveted Mosaic standing on TrueBlue. As soon as a buyer hits 50 tiles, they attain Mosaic degree 1 and profit from the brand new tile perks completely.
“As JetBlue grows, we preserve our dedication to delivering progressive applications and merchandise that present our clients with nice service and low fares,” stated Jayne O’Brien, head of promoting and loyalty at JetBlue, in a launch. “The brand new TrueBlue comes on the good time as we put together not solely to change into a much bigger JetBlue however a journey companion that brightens all points of the journey.”
Mosaic will now go as much as Mosaic degree 4, which will be reached by means of 250 tiles, and can embrace essentially the most luxurious perks — two upgrades to Mint seating at no cost and 4 one-way BLADE Airport helicopter transfers between Manhattan and both JFK airport or Newark airport.
Earlier this 12 months, the U.S. Division of Justice sued to cease a proposed merger between JetBlue and Spirit Airways on antitrust grounds, claiming a merger would improve costs within the business and scale back competitors, as Spirit would primarily fold into JetBlue’s operations and not exist as its personal entity.
Final summer time, JetBlue signifigantly lowered its summer time flight schedule after mass cancelations and delays had left hundreds of passengers disgruntled.
With the revamped rewards program, flyers will be capable to profit from the airline’s perks no matter how typically they fly or how far — it is in direct correlation to how a lot cash they spend, which the airline hopes will entice and preserve a buyer base which may not fly as continuously as these enrolled in different airways’ rewards applications.
JetBlue was down round 28.75% in a one-year interval as of Thursday afternoon.