John Lewis has drafted in Queralt Ferrer to the function, a former womenswear, lingerie and wonder director at Marks & Spencer who additionally oversaw the launch and progress of Inditex’s Massimo Dutti model.
The retailer mentioned her arrival will assist its ambition to be “a extra vital participant in style and residential”.
Ferrer’s own-brand focus will embody the Anyday value-for-money vary launched final yr, which now contains roughly 3,600 merchandise designed in-house, spanning style and residential.
John Lewis industrial director Kathleen Mitchell mentioned: “Queralt’s appointment underlines our ambition to additional elevate the profile of John Lewis design and our dedication to investing in our own-brand ranges.
“She brings excellent experience in world-class design that can elevate the artistic vitality and expertise we have already got throughout the staff.”
Ferrer mentioned: “I’m thrilled to be becoming a member of the John Lewis staff and sit up for working with the in-house design staff to steer and encourage within the creation and supply of distinctive collections that delight our clients and obtain our ambitions.”