M11 Restricted Version Debuts in NYC

May 2, 2025

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As a part of Leica’s centennial celebrations in New York on Could 3, 2025, one of many standout highlights is the launch of the brand new Leica M11, 100 Years of Leica, in New York, USA. Celebrating the Leica I, the primary mass-produced 35mm Leica digicam, this innovation revolutionised the world of pictures on the Leipzig Spring Truthful a century in the past, unlocking a world of latest potentialities with its compact design and flexibility.

To honour this standout second, Leica has launched an unique Leica M11 100 Years of Leica “New York, USA” version, which shall be out there on Could 1, 2025, and shall be supplied solely in the USA. With a restricted manufacturing run of simply 100 items, this particular version is engraved with town’s identify, making it a real rarity.

Leica M11 100 Years of Leica “NEW YORK USA” Unique Restricted Version

Leica M11 100 Years of Leica “NEW YORK USA”

This particular version contains a number of distinctive options that make it a real collector’s merchandise. A person engraving on the highest plate spells out “NEW YORK USA” together with the normal “Leica” engraving. This unique anniversary version of the legendary rangefinder digicam is available in a premium, shiny black paint end, impressed by the historic M-Cameras, which creates a particular patina over time – an unmistakable function reflecting the person story of each digicam. A harmonious look is achieved by means of the mixture of silver-chromed management parts, such because the shutter launch, on/off swap, and ISO and pace dials, that are adorned with elaborate cross knurling.

2 | World Branding Forum — Leica M11 100 Years of Leica NEW YORK USA Unique Restricted Version Picture supply Leica

The fashionable black cowhide armouring lends a sure magnificence to the digicam, and its distinctive texture is a throwback to the legendary vulcanite leathering of earlier fashions. Particulars such because the black chrome-plated scorching shoe cowl with the anniversary emblem “100,” a refined black screw as a substitute of the purple emblem, the particular serial quantity from 001/100 to 100/100, and a certificates of authenticity emphasize the distinctiveness of this particular version.

The Leica M11 100 Years of Leica “NEW YORK USA” mannequin shall be bought completely in the USA at choose Leica retailer places beginning on Could 1st. The worth of this mannequin is $10,695.00.

The Leica M11 100 Years of Leica can even be launched in 5 different distinctive nation variations, every restricted to only 100 items. Each choose nation version will function distinctive engravings and particular serial numbers, making them true collector’s gadgets. The M11 100 Years of Leica can even be launched in “MILAN ITALY,” “DUBAI UAE,” “SHANGHAI CHINA,” “TOKYO JAPAN,” and “WETZLAR GERMANY.” Every of those releases shall be restricted to 100 items and out there completely for buy in its respective nation.

100 Years of Leica: Witness to a Century

In 2025, Leica Digital camera AG is celebrating the one hundredth anniversary of the Leica I, the primary 35mm digicam to be mass-produced, which was launched to the general public on the Leipzig Spring Truthful in 1925. This groundbreaking digicam exceeded all expectations with its compact, transportable design, unlocking new potentialities in pictures. Below the theme 100 Years of Leica: Witness to a Century, Leica Digital camera AG commemorates this milestone that reworked pictures worldwide. All year long, Leica will host worldwide occasions in main cities together with Dubai, Milan, New York, Shanghai, and Tokyo, showcasing cultural initiatives and unique particular product editions. The spotlight of the celebration would be the anniversary week in June on the firm’s headquarters in Wetzlar. Moreover, the worldwide Leica Gallery community will function high-calibre exhibitions showcasing works by famend photographers.