March 31, 2022
New Branding Aligns With Firm Positioning as a Trailblazer in B2B Advertising and marketing
Rye Brook, NY (March 31, 2022) – MeritB2B right this moment introduced the corporate’s new identify, Anteriad, and new model positioning at their annual PowerB2B Progress Summit. Anteriad, that means “pointing ahead”, precisely represents each the corporate’s forward-looking method, and their options that assist their clients take the lead in a aggressive market. The brand new model additional emphasizes the optimistic momentum that places Anteriad and its clients out in entrance.
“Anteriad is an organization that’s forward of its time and forward of the market. Our positioning instantly displays our concentrate on being uniquely capable of present our clients the options they should get forward and take the lead,” mentioned Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new identify and model at PowerB2B, our first main occasion since 2019, and the start of a brand new period in B2B advertising management.”
Anteriad represents the mixture of MeritB2B, just lately acquired True Affect, and a number of other earlier strategic acquisitions within the B2B advertising area. As a unified entire, Anteriad is a trailblazer in B2B advertising, with a set of best-in-class choices together with full funnel demand technology, advertising cloud expertise, and market-leading intent, programmatic information and viewers options, all powered by the business’s most complete B2B information.
The brand new identify was introduced right this moment at Anteriad’s PowerB2B Progress Summit in Austin, TX, that includes B2B advertising specialists discussing key matters together with demand technology in an omnichannel world, optimizing ABM, and host of modern analytics, modeling and data-driven approaches that the highest B2B entrepreneurs are utilizing right this moment. The keynote speaker, Andrew Davis, is a advertising and buyer expertise professional and creator. Additionally on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group.
The occasion may also characteristic a number of B2B advertising leaders from firms together with Kustomer, which was just lately acquired by Meta, Infinite Electronics, The Channel Firm, and MKTG2.U. Becoming a member of the summit are executives from main B2B advertising groups at firms like SAP, Amazon, and Microsoft.
“We selected to announce our new model on the PowerB2B Progress Summit as a result of the occasion is all about utilizing best-in-class options to take the lead in B2B advertising, an ideal complement to the ethos behind our new positioning. We’re thrilled to be internet hosting such an unbelievable group of promoting leaders, and are excited for what the long run holds,” mentioned Dee Blohm, SVP Advertising and marketing at Anteriad.
Anteriad is the main supplier of B2B advertising options for blue-chip manufacturers together with IBM, Microsoft, and Cisco. Entrepreneurs select Anteriad for his or her intent pushed, full-funnel ABM and demand technology platform, world-class information and analytics, and efficiency advertising capabilities. Anteriad drives significant development for purchasers by combining the expertise and experience B2B entrepreneurs have to win in right this moment’s aggressive market. Be taught extra at www.anteriad.com.