Skilled triathlete Nicola Spirig has had a outstanding profession in sports activities: The Swiss-born feminine athlete began her journey greater than 20 years in the past, all the time discovering herself on the run to indicate that her unbreakable spirit can break bodily limitations. The 2-time Olympic medalist and one of many biggest feminine triathletes in historical past has not too long ago proved that her will to maneuver mountains has solely grown stronger and stronger. Simply three months after she had been critically injured in a bicycle accident, the 40-year-old mom of three launched into what could also be her final ever sports activities problem.
Competing on the Dekra Lausitzring racetrack in Germany, in the Pho3nix Sub8 Mission race, she deliberate to finish the triathlon in underneath eight hours. “It’s almost inconceivable to interrupt these eight hours,” Spirig says. Towards all odds, on June fifth, the athlete grew to become one of many two first ladies in historical past to efficiently full the race as she wished to: In lower than eight hours. 7:34:22, to be extra particular. She was solely three minutes behind Ironman champion, Katrina Matthews — each breaking the earlier world document set by Chrissie Wellington of Nice Britain in 2011.
To have fun her wonderful path within the sports activities world, Swiss model On launched a marketing campaign that captures the athlete’s dedication and impressive spirit to realize spectacular and (nearly) inconceivable issues. Titled “Nicola’s Spirit,” the video showcases Spirig as she will get prepared for the race, coaching to beat any bodily and psychological limitations with the aim to set a brand new document — for herself and for the world.
Written and directed by Simon Brotherson and produced by filmmaker Andrew Telling, the marketing campaign video combines wonderful aerial footage with voice-over interviews to disclose a docu-style quick movie that invitations the viewers to find Spirig and the efforts she made to turn out to be a triathlon legend. Shot in her fatherland, Switzerland, in Germany, and in Gran Canaria, the movie gives a glimpse into Spirig’s psyche and aggressive spirit throughout her closing 12 months of competitors.
“Nicola has defied the inconceivable and is the proper embodiment of how the facility of dedication can overcome each impediment in direction of fulfilling your goals and supreme ambition. Realizing your career-long dream as a 40-year-old mom of three reveals there is no such thing as a barrier that can’t be damaged. Nicola’s spirit is actually emblematic of On’s core values,” says Feliciano Robayna, Government Producer and Head of Sports activities Advertising and marketing at On.
“We imagine in genuine storytelling somewhat than slick and extremely scripted advertising — what resonates most is once we keep true to our athletes’ personal distinctive and actual experiences. We imagine that longer-form content material — which our model is turning into identified for — is the purest approach to seize the spirit of sport in its truest kind.”
The five-minute-long video is a supply of inspiration for individuals who set large objectives. Following Spirig as she trains towards Gran Canaria’s breathtaking mountain panorama, the video spotlights the athlete and the best way she defines “spirit.” The movie additionally showcases her remedy after the bicycle crash she had suffered simply three months earlier than the race. With three damaged ribs, a fractured collarbone, and a punctured lung, she had to decide on between both stopping coaching or “cope with the ache and prepare.”
Spirig’s story narrated by On reaches its climax with the athlete attaining what many thought-about to be inconceivable. Bold by nature, the champion proves that limitations will be damaged — even probably the most tough ones. But, one factor stays unbreakable: Her spirit, which undoubtedly should go on to empower a brand new era of sports activities folks to goal for giant objectives!
Shopper: On Working
Athlete: Nicola Spirig
Government Producer: Feliciano Robayna
Producer: Gessica Giulini
Inventive Director and Author: Simon Brotherson
Director: Andrew Telling
Producer: Olivia Hirschberg
Director of Images: Lee Thomas