Milan Strba, Head of Progress at SuperScale shares his ideas for a great development technique, what he thinks would be the future tendencies of the app advertising business and whether or not you need to spend money on UA or natural development first.
Beneath is the total transcript of the video above.
My title is Milan Strba. I’m the Head of Progress Advertising and marketing at SuperScale and SuperScale is principally a full funnel sport development platform for cell video games and blockchain apps.
What are the specificities of establishing a development technique for a cell sport?
What we do at SuperScale is like analyze, optimize and scale however should you look solely on the scale half you undoubtedly want to know your sport. There are two methods and two important issues on the way to perceive a sport. One is the retention, it’s a vital metric. And the second factor is monetization, is it advert pushed? Is it hybrid? Is it in-app pushed? That is just like the constructing block, you need to know this. Then you must even have, within the trendy period, have your MMP arrange so you’re assured together with your information. And the third factor is knowing your neighborhood. What drives them to play the sport, why they selected your sport and what would they prefer to see sooner or later. There are at all times some communities both Discord, Reddit or no matter. And even opinions are sufficient within the shops. So realizing the monetization, retention, have your MMP arrange and perceive your neighborhood.
Which one ought to come first: natural development or paid UA?
Natural development. Don’t attempt for perfection after I say natural development. There are limits clearly, don’t attempt to have your sport localized in fifty languages or one thing or, you already know, having these key phrase evaluation for six months and so forth. Evaluate your self to love a great competitors that you already know is like your sturdy competitor in the marketplace, some huge enterprise or some very profitable one and if you’re a small indie developer attempt to have related retailer however clearly together with your design and your sport and you already know this aura in your retailer that might suit your sport. And construct on that and in addition attempt to attain and perceive the communities which might be current. The ASO and the natural is at all times like a constructing block for supporting paid consumer acquisition. As a result of should you begin with paid consumer acquisition and your retailer is in very dangerous form you’ll really feel it on the efficiency of paid consumer acquisition.
What do you assume are gonna be the app advertising tendencies of the long run?
I feel the entrepreneurs are gonna be extra pleased with the post-IDFA however the pattern will likely be how they’re gonna be okay just like the alerts, it means like everyone’s gonna diversify. No one’s going to depend on two or three advert channels Don’t take a look at Fb solely, diversify Make a mixture of socials, advert channels, after which we’ve Apple Search Advertisements and Google Advertisements. So make a mixture of these 4 and discover out what works. Don’t be scared. And tied to that, I consider we’ll see increased high quality creatives and payables.
I feel now’s the time for playable adverts. They’ve been within the business for a while however many corporations have been fighting having profitable playable adverts that would work and convey revenue. Now the advert networks, a minimum of those that I speak with the most important ones they stated that they prioritize you must have playable adverts in any other case you’re going to get dangerous site visitors or worse site visitors. So having these increased high quality creatives and playables is gonna pattern.