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Swedish Pupil Survey: Huge banks excel, FinTech fails


In regards to the Pupil Survey 

This yr’s pupil survey ran from September 2022 to January 2023 and was answered by a complete of 20,520 college students, which is Sweden’s largest profession survey up to now. Universum’s surveys are answered yearly by over 1.5 million respondents, in 65 markets worldwide, which ends up in Sweden’s most complete – but in addition the world’s largest expertise survey by far. This provides us a singular data base and understanding of what expertise is on the lookout for and expects from employers. The info is additional segmented by gender, age, academic background, and many others. The fitting information consequently provides you as an employer related perception into how it is advisable proceed to be able to appeal to and retain your proper goal group. 

Profession preferences 

Compensation and safe employment are a very powerful priorities in 2023 for Swedish college students when selecting a future employer. Encouraging steadiness between work life and personal life in addition to versatile working situations proceed to develop into much more essential. Basically, it may be mentioned that Respect and Kindness within the Swedish work surroundings is mostly growing as a profession desire. Nevertheless, traits equivalent to a Artistic and dynamic work surroundings, Difficult work, Moral norms and CSR have gotten much less essential. Maybe CSR has develop into a so-called hygiene issue, i.e. that in the present day it is kind of anticipated of an employer. The dedication to sustainability has decreased successively since 2020. 

Cash Talks 

Though the significance of sustainability has declined over the previous 4 years, 2023 represents the yr during which the significance of monetary sustainability has reached an all-time excessive amongst college students. Unstable financial instances shifts the main target to industries that may deal with financial uncertainty. Firms which have a confirmed potential to behave with a monetary accountability mindset are extra enticing this yr.  

One trade anticipated to navigate a excessive curiosity/inflation surroundings is banking. With fears of a looming recession, the emphasis on good cash administration appears to outweigh employment with profitable progress employers. This clearly correlates with this yr’s rating, which reveals an elevated curiosity amongst college students in working at giant and prestigious banks. 

Trade traits 

The banking sector was one of many large winners in 2023 in line with the scholar survey. Nevertheless, that is the primary time since  2019 that Fintech is experiencing a pointy trade decline amongst finance and IT college students, with many stylish FinTech corporations dropping ranks. Basically, we see the complete tech trade dropping attractiveness as a consequence of a looming recession and ongoing layoffs throughout the trade. Main gamers equivalent to Spotify, Google and Microsoft stay very enticing, however in addition they misplaced percentages on this yr’s rating. That is probably because of the uncertainty that impacts the trade and the big layoffs which can be occurring. The underside line is that in the present day, it isn’t thought-about a protected trade to work in. 

Rating 

Google takes again 1st place from Spotify on this yr’s rating amongst tech college students. Klarna drops 17 rating positions amongst each tech college students and civil engineers and drops from rank 4 to 21 amongst economists. Avanza can also be dropping percentages in IT and finance. Issues are higher for the normal large banks. Amongst economists, SEB rises from rank 14 to five, Swedbank from 7 to 4, and each Goldman Sachs, J.P. Morgan and Handelsbanken up. We additionally see a development amongst employers linked to the nationwide protection. Each Saab, the Armed Forces and FOI confirmed robust rating performances this yr. This may increasingly after all be straight associated to the Russia-Ukraine disaster. 

Wages 

Ladies nonetheless anticipate 7% decrease beginning wage than males. If we break this down by research background, 2023 is the primary yr ever the place we have now a bunch the place girls anticipate a better wage than males; the legal professionals. Sadly, we see a correlation between the scholars’ anticipated beginning salaries and the precise salaries later of their skilled lives. That is how there must be a change in expectation and demand. 

Do you want to higher perceive your model picture, viewers and opponents?

Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of probably the most enticing employers. Our Analytics options provide the insights it is advisable win the battle for expertise.





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