Thursday, July 21, 2022
HomeVideo MarketingThe Cocos Sport Engine & Monetization – AppLixir

The Cocos Sport Engine & Monetization – AppLixir

Created in 2008, Cocos2D is a broadly used recreation engine for creating iOS and Android video games. Should you’re contemplating your choices as a recreation developer, that is definitely one you’ll need to take a better have a look at. Be taught extra about Cocos2D and even monetization choices under.

What’s Cocos Sport Engine?

Cocos2D is a free software program framework designed that can assist you create gorgeous video games. In contrast to different platforms, Cocos2D is community-driven, with updates and new options being developed in tandem with demand from customers. The Cocos2D title really covers a really wide selection of branches, together with:

  • Cocos2D-objc
  • Cocos2D-x
  • Cocos2D-html5
  • Cocos2D-XNA
  • Cocos Creator

The Execs and Cons of Utilizing Cocos


  • Able to implementing any function that iOS or Android helps
  • Thriving person neighborhood
  • Significantly higher flexibility than many opponents, corresponding to Moai, Corona, and GameSalad


  • Advanced to be taught
  • Lacks a drag and drop interface

Cocos Market Share and Who Makes use of It

In keeping with, the sport engine has:

  • 4 million registered builders
  • 25,000 video games developed with Cocos
  • 6 billion lively gamers

You’ll discover the engine is used throughout the board, with some very big-name studios and different corporations creating video games with the engine. These embody Bandai/Namco, Nintendo, Sq. Enix, and Lilith Video games, to call only a few.

Monetization Choices Out there for Cocos

Sport monetization is a sophisticated but vital query. Sport builders should be compensated for his or her work, however customers have proven they’re unwilling to buy many video games outright. Many various fashions have tried to get round this disconnect, together with freemium pricing, in-app purchases, and extra.

Apparently, you could have a two possibility: Google AdMob & AppLixir

Right here’s the way it works. You determine to make use of Cocos, but additionally AnySDK. With out AnySDK, you don’t have entry to AdMob. With it, you’ll be able to profit from in-app promoting, together with rewarded video advertisements.

Why go together with promoting, although? Merely put, most individuals right now anticipate apps to be free. Many are unable to afford to pay for video games outright, and even in-app purchases are too pricey. Adverts fulfill the wants of recreation builders and customers whereas additionally giving advertisers a share of the pie.

Why reward video advertisements, although?

Reward Video Adverts within the Cocos Setting

What’s a reward video? Merely put, it’s a method to give gamers one thing of worth whereas just about guaranteeing that they’re going to look at a video. That’s money in your pocket because the developer, and it’s additionally excellent news for advertisers.

Right here’s the way it works. At a selected level throughout gameplay, customers are requested in the event that they want to watch a video in trade for one thing they may worth. It might be an additional life, extra highly effective weapons, or unlocking ranges solely accessible to particular gamers. They watch the video, get the reward, and proceed taking part in. Nevertheless, each time somebody watches the video, you earn cash.

It’s a win-win. Gamers profit from distinctive objects and different issues of worth, when you can enhance income movement.


Cocos2D is a well-liked recreation engine with a number of totally different iterations. It additionally helps reward advertisements, that are important to monetary success in right now’s world as a recreation developer.

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