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The Ideally suited Size for Instagram, Fb, Twitter, & LinkedIn Posts

On the subject of writing textual content to your weblog and social media posts, many entrepreneurs surprise, “However what is the character restrict?”

A person types at a laptop and next to images of pens to represent the ideal post length for blog posts and social media platforms.

It is by no means a easy query — typically, it is answered by parameters established by sure channels. And on different events, it is extra a query of what is splendid.

For instance, you most likely know the character restrict for a tweet is 140, however do you know that the best size is definitely lower than that? (Maintain tight — we’ll clarify why.) 

Whereas we have written earlier than about optimizing your precise content material, we thought it could be useful to assemble the numbers of character limits — each enforced and splendid — for various on-line channels, multi function place.

Beneath, you may discover a extra detailed information to character limits and splendid character counts for posts in your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Size & Character Depend for Every thing on the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Put up size: 1,400 – 2,100 phrases
  • Title: Below 60 characters
  • Meta Description: Below 155 characters

Untitled design (17)

Featured Useful resource: 6 Free Weblog Put up Templates

Put up Physique

On the subject of the size of weblog posts, there are just a few completely different objects to contemplate. For instance:

  • In accordance with Medium, posts with a median learn time of seven minutes captured probably the most consideration. Although the information on that is from 2013, this quantity remains to be extensively cited. 
  • The typical studying velocity of native English-speaking adults stays generally cited as 200-300 phrases per minute, primarily based on the outcomes of a number of research.
  • At that studying charge, the best submit size is 1,400 to 2,100 phrases.
  • That aligns with analysis beforehand carried out by Capsicum Mediaworks, which indicated that, on common, the highest 10 outcomes for many Google searches are between 2,000 and a couple of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the submit physique — let’s take a look on the different areas of textual content that comprise a full weblog submit.


The size of your title is dependent upon your targets, and the place it is going to seem.

Let’s begin with search engine optimization. Would you like this submit to rank very well in search? It seems, that usually has to do with the size of every entry on a search engine outcomes web page (SERP).

For Google, titles of search outcomes are often contained at a size of 600 pixels — which Moz measures as having the ability to show the primary 50-60 characters of a title tag.

So, if you don’t need your title to get lower off within the search outcomes, it is perhaps greatest to maintain it beneath 60 characters.

However when doubtful, you possibly can double-check the size of your meta description and title tags with this helpful software from HigherVisibility, or you should utilize Moz’s title tag preview software.

For Moz’s title tag software, kind in your headline and the software will present you ways it could seem in Google outcomes. 


Then, there’s optimizing your title for social sharing. On Twitter, for instance, think about that every tweet has a restrict of 280 characters — nevertheless, if you happen to embody a picture, that does not rely towards the restrict.

However think about that even the typical shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the title and any accompanying textual content.

In our personal evaluation at HubSpot, we discovered that headlines between 8–12 phrases in size bought probably the most Twitter shares on common, whereas headlines with both 12 or 14 phrases bought probably the most Fb Likes.


Meta Description

A meta description refers back to the HTML attribute that explains the contents of a given webpage. It is the brief description you see on a SERP to “preview” what the web page is about. 

14 examplesMoz notes that Google appears to chop off most meta descriptions — typically known as snippets — after roughly two strains of textual content. Nevertheless, there’s some conjecture that, like title tags, it is really primarily based on pixel rely.

In any case, it quantities to about 160 characters, although this explicit outlet recommends protecting it at 155.

Once more, you possibly can double-check the size of your meta description and title tags with this helpful software from HigherVisibility.

hypervisibilityPicture Supply

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Ideally suited size is 40 characters
  • Video: 120-minute most | Ideally suited size is 2 minutes

Fb’s character restrict on standing updates is 63,206. Nevertheless, that is removed from splendid, says former HubSpot Social Media Advertising and marketing Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That information appears to be backed up by BuzzSumo’s rating of HubSpot’s personal Fb Web page.

However why 40, particularly?

“Ideally,” Hunersen says, “you may need to use the copy in a standing replace to supply context for no matter you are linking to.”

That stated, she notes, the copy of the standing replace itself is not as essential because the copy within the meta title or meta description that will get pulled in while you insert a hyperlink into your submit. That is proper — social media posts have their very own meta information too.

“Usually, individuals take a look at the picture of the article after which instantly down on the meta title and meta description for context clues,” she explains. “Lots of people do not realize you possibly can change these.”

Even on Fb, it is nonetheless greatest to maintain your meta title to fewer than 60 characters, and to 155 for meta descriptions.

There are some sources obtainable to these aware of coding that allow you to mess around with social media metadata character counts, like these templates. However until you are a developer, we advocate protecting it brief and candy.


Whereas Fb permits a most of 240 minutes for many movies (excluding Tales and Reels), we would not advise posting something that lengthy, until you are doing a particular, social-media-only screening of a full-length movie.

Facebook videosPicture supply

Fb recommends protecting movies brief to about 15 seconds so viewers usually tend to watch to the tip. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Doesn’t embody photographs, movies, or polls
    • Ideally suited size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 minutes and 20 seconds

Featured Useful resource: The best way to Use Twitter for Enterprise

Entrepreneurs in all places rejoiced when Twitter lastly eased up on its character rely parameters, and such media as photographs, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character restrict.

Nonetheless, the “Quote Tweet” characteristic stays obtainable, offering even larger character-saving measures. That occurs while you press the rotating arrow icon to retweet a submit, after which add a remark within the textual content field offered. You have nonetheless bought 280 characters all to your self to remark.


Ideally suited Size General

Twitter differs from different platforms within the sense that longer tweets are inclined to carry out higher and get probably the most engagement.

In accordance with search engine optimization skilled Kurt Gessler, tweets with 240-259 characters are inclined to get probably the most likes. 

Capture-May-13-2023-07-28-25-9006-PMPicture supply

The identical goes for hashtags. Twitter recommends protecting your hashtags brief, straightforward to recollect, and straightforward to spell. The platform additionally suggests sticking to solely one or two hashtags on the most.  


You possibly can submit a video on Twitter by importing a video or recording it utilizing the Twitter app. In any case, the utmost video size is 2 minutes and 20 seconds if you happen to’re not subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 minutes when posting from the web site, and subscribers on the app can submit movies of as much as 10 minutes.

4. LinkedIn

Screen Shot 2017-03-17 at 1.39.48 PM.png


This is a helpful record of a few of LinkedIn’s most essential profile character maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place title: 100
    • Place description: 2,000 (200 character minimal)
    • Foote additionally notes that, “if you choose to additionally submit on Twitter from LinkedIn, solely the primary 140 characters will present in your Twitter submit.”

Featured Useful resource: The best way to Use LinkedIn for Enterprise & Advertising and marketing

Authentic Content material

With LinkedIn’s publishing platform, customers can now compose and share authentic written content material with their networks, or publicly. After all, that comes with its personal character counts, in line with Foote:

      • Put up headline: 100
      • Put up physique: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Ideally suited size is beneath 125 characters

Since Instagram is, before everything, a platform for sharing images and movies, the first focus is often your visible content material. Nevertheless, it is at all times useful to supply some context, and let customers know what they’re .

Provided that, listed here are some useful character counts for the textual content you embody along with your visible content material:

Whereas Instagram does not appear to specify a most complete variety of caption characters, it does notice that, inside customers’ feeds, the caption is lower off after the primary three strains. For that motive, it is suggested to restrict captions to 125 characters.

Nevertheless, do not omit essential info only for the sake of protecting your total caption seen. As an alternative, frontload it with essential particulars and calls-to-action, leaving any hashtags, @mentions, or extraneous info for the tip.

As for Instagram Tales, there does not appear to be a ton of element on character limits there, both. Nevertheless, as a result of the textual content overlays the visible content material — which is the main focus — do not obscure an excessive amount of of the picture or video with a caption.

This is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Character restrict: 80 per submit

Talking of not obscuring visible content material — that brings us to Snapchat.

Instagram Tales was, many consider, an effort to emulate the options of Snapchat, to create a possibility for customers to share quickly-disappearing images and movies.

And once more, as a result of the main focus right here is on the visible, you may need to stop distracting viewers from it with an excessive amount of textual content.

In accordance with Teen Vogue, Snapchat’s character restrict is 80 per submit, which is greater than double its earlier 31-character restrict.

And, if you happen to’re searching for extra steerage, simply look to this explicit app’s title, and keep in mind the “snap” aspect of it — a phrase that means brevity — and check out to not ramble. This is a terrific instance of how SXSW makes use of its captions effectively:

7. YouTube


Featured Useful resource: YouTube for Enterprise – A 30-Day Roadmap

Right here now we have one more community that is centered on visible content material, main some to incorrectly assume that accompanying textual content — like titles and descriptions — do not matter as a lot.

That is not solely false — as a video-hosting platform, YouTube ought to primarily be used to showcase a model’s high quality movies. Nevertheless, like another visible content material, it wants context. Individuals have to know what they’re watching, who it is from, and why it issues.

Sadly, YouTube does not seem to supply any particular parameters over its character counts — besides to your channel description, which in line with the official assist website is restricted to 1,000 characters.

However aside from that, plainly the one guideline obtainable is the alert show that permits you to know, “Your [title or description] is just too lengthy,” if you happen to’ve entered an excessive amount of textual content in both of these fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we’d advise taking the identical strategy as including textual content to assist your visuals on Instagram and Snapchat.

Like the previous, a video’s description is lower off after the primary line or two, so frontload a very powerful descriptors and CTAs, leaving further particulars for the tip.

Present Your Character

As you got down to decide the size of your textual content, whatever the platform, keep in mind to take action with the person in thoughts.

Many of those channel-mandated character limits are established for that motive — to maintain audiences from losing interest or overwhelmed.

Like the rest in advertising and marketing, nevertheless, it is by no means an actual science, regardless of the perfect information. We encourage you to comply with these pointers, however do not be afraid to experiment if they do not at all times work.

Take a look at completely different quantities of textual content inside your varied channels, and hold observe of how every submit performs.

From there, you may make choices about which kinds of content material, in addition to its accompanying titles and descriptions, are probably the most well-received out of your viewers.

Editor’s Word: This submit was initially revealed in January 2016 and was up to date in December  2019 for accuracy and comprehensiveness.

free social media content calendar


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