That is an thrilling week as a result of I’m re-launching The Advertising Companion podcast with a brand new twist.
As an alternative of an everyday co-host, I’ll have six totally different advertising and marketing geniuses rotating via that co-host slot over the following 12 months …
The Advertising Companions
- Mathew Sweezey is a director of promoting for Salesforce and the creator of The Context Advertising Revolution.
- Dennis Yu is former Yahoo!, former American Airways, CEO of BlitzMetrics, AdWeek contributor.
- Keith Reynold Jennings is vp of neighborhood impression for Jackson Healthcare.
- Brooke Sellas is the founding father of B Squared Media.
- Amanda Russell is a professor at Northwestern College and the College of Texas and the creator of The Influencer Code
- Jay Acunzo is former ESPN, former Hubspot, podcast guru, creator of Break the Wheel.
Sure, that is going to be nice.
We kick off the brand new Advertising Companion Period with Mathew Sweezey. A couple of months in the past, Mathew visited me at my dwelling in Tennessee. For hours, we sat by a fireplace pit overlooking the lake, fixing the issues of the advertising and marketing world. Each 10 minutes I stated, “I want we have been recording this!”
Nicely, we lastly did.
Our first present is wide-ranging, overlaying TikTok, getting stoned with prospects (or not), and the most recent Fb doo-doo.
However the door swings broad open when our dialog turns to the way forward for influencer advertising and marketing. In brief, it is likely to be all the things. We brainstorm what the intersection of retail and affect may appear to be and also you gained’t need to miss this loopy dialogue! All you must do is click on right here:
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