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The way to Create a Curated Weblog Publish [+5 Free Blog Post Templates]

I will allow you to in on slightly secret: Not all of the content material you create must be 100% authentic.

Blogger posts curated content to her food blog.

Thoughts-blowing, proper? And for you inbound entrepreneurs tormented by the incessant calls for of content material creation, possibly additionally slightly comforting? Now earlier than a few of you say “However content material curation is lazy.” and “Content material curation is why there may be a lot stuff on the web,” hear me out.

→ Download Now: 6 Free Blog Post Templates

Positive, curated content material is a group of different individuals’s content material and assets from across the net. However that does not imply it could’t be precious. Simply take into consideration a group of mint-condition classic toys. Every toy that includes the gathering is effective in and of itself — however a group of many is much more precious.

We’ll stroll you thru easy methods to compile a precious curated weblog put up on this put up. So, preserve studying or soar to the part you’re in search of.

Curating is a course of that is greatest recognized within the artwork world. Curators select, arrange, and exhibit the work of various artists in galleries and museums. These reveals often come collectively beneath a standard theme or thought.

Curated content material follows the same course of. Content material curators accumulate content material that aligns with a particular subject, space of curiosity, or theme. They will use these teams of content material to:

  • Add context to new concepts
  • Make feedback on developments
  • Spotlight one of the best new content material of their area of interest or trade

Why is content material curation helpful?

Managing a content material calendar is hard. In keeping with HubSpot analysis, maintaining with the most recent developments is a serious battle. For instance, 22% of entrepreneurs fear about creating participating content material for social media.

Curating content material is a confirmed tactic for producing new and related content material. It’s a brilliant time and price range saver, however that is not all. Content material curation might help manufacturers develop thought management and add numerous views. It may introduce your viewers and workforce to new concepts and enable you to fill your editorial calendar with helpful and thrilling content material.

However content material curation is greater than resharing or copying no matter there may be to seek out on-line. If all you are doing is rapidly throwing collectively a number of items of subpar content material, then sure, content material curation might be lazy. However take the time to curate a whole lot of precious items of content material, and you may find yourself with a group that is precious to each the content material client and your self.

As a result of not solely does curation prevent the step of making content material from scratch, nevertheless it additionally provides the viewer all that superior content material in a single place. Nice content material curation ought to complement the unique content material that comes out of your model. It is a technique to spotlight your model’s function in wider trade conversations. And this is one other factor: Curated content material additionally has a whole lot of potential to rank properly in search. Discuss a win-win-win.

Curating content material can add highly effective worth on your viewers. However how will you curate content material on your weblog? Let’s evaluate the method step-by-step.

The way to Create a Curated Weblog

Earlier than you begin studying, obtain the free weblog put up templates so you may observe alongside and simply create curated posts on your personal weblog. And do not forget to take a look at our further suggestions for creating curated weblog content material on the backside of this put up.

For this put up, we’re going to make use of the “Newsjacking” weblog put up template. Received your template? Nice! Let’s get began.

Plan Your Curated Weblog Publish

First, take a number of minutes to plan what you need to write about so that you could keep on subject and preserve your readers engaged.

1. Determine Your Viewers

Which purchaser persona are you penning this weblog put up for? Full this subject in your template.

Curated content blog template example: Buyer persona

2. Determine Your Key Takeaway

What would you like your viewers to study after studying your curated weblog put up? How do you need to supply distinctive worth along with your curated content material? You may write fast notes for this part.

3. Determine Which Varieties of Content material You Need to Curate

What content material issues to your viewers that you just don’t have the time or assets to create? Check out these concepts for high-performing weblog posts. Then jot down the content material sorts or assets you may curate to help your put up concepts. Are they movies? Slideshows? Charts and graphs? Hyperlinks to articles or ebooks?

4. Brainstorm a Few Attainable Titles

You don’t have to select the right title earlier than you end your weblog put up, nevertheless it helps to jot down a number of concepts to assist preserve you targeted through the writing course of.

At HubSpot, we name this a working title — a title you could “work” off of that guides your put up. This system also can enable you to resist the urge to ramble off in 1,000,000 totally different instructions. As soon as the put up is full, we often fine-tune it to make sure the title precisely displays the put up content material, grabs potential readers’ consideration, and is optimized for search.

Use the house in your template to craft a number of potential weblog put up titles, after which select one as your working title. Don’t fear about finalizing your title till you’re completed writing and curating.

Featured assets:

5. Create an Define

The standard curated content material put up consists of:

  • An introduction: units the stage for what you intend to deal with by way of your assortment of curated content material
  • A physique: expands on each bullet, listing merchandise, step, and instance in a logical order
  • A conclusion: wraps up your put up with a short assertion that is reflective of what your readers simply realized

What are all of the bullet factors it’s good to cowl to introduce your compilation, clarify every level, and remind the reader what they simply realized? Use these questions that can assist you create an overview in your template.

Create Your Curated Weblog Publish

6. Write Your Weblog Publish

Write the Introduction

When writing your introduction, you need to preserve one query high of thoughts: How can I set up credibility and get my viewers to care concerning the assets I plan to share with them?

Be at liberty to go away the introduction for final, too. Generally it’s simpler to introduce your put up after you’ve written the true meat of it. If you do write your intro, right here’s how we advocate going about it, utilizing this put up about motivational Ted talks for example:

Curated content blog template example: Introduction

Notice: The template content material we’ve supplied right here will not be supposed to be copied and pasted into each weblog put up you write. That leads to duplicate content material for which you may be severely punished within the SERPs.

These templates merely enable you to begin placing pen to paper — or cursor to display screen — and enable you to suppose by way of the construction and strategy of a curated weblog put up to make the entire writing expertise far much less painful. We encourage you to include your individual authentic copy.

Write the Physique

Keep in mind: The physique ought to observe by way of with what you promised within the introduction. Your physique might be written in paragraphs, with bullets, numbered lists, a number of headings, or a mixture of any of those. Be at liberty to utilize whichever format is best for you given the forms of content material you are curating.

Curated content blog template example: Body copy

Simply be cognizant of those questions: What number of examples do I would like to incorporate to make this put up precious to readers? How in-depth do I would like to enter every instance to make them simpler to know? Can I add any visuals that may make my put up simpler for my readers to know and devour?

Write the Conclusion

Your conclusion is the place you’ll paraphrase the important thing takeaway you outlined earlier within the planning levels and/or immediate your reader with a query. Take a look at this instance from a weblog put up about LinkedIn bio examples:

Curated content blog template example: Conclusion

7. Hyperlink to Extra Assets Inside Your Publish

Generally it’s arduous to say every little thing you need to say a few single subject in a single put up. For this reason it’s useful to your readers to seek out further assets you may hyperlink to for extra element or credibility.

Linking to different weblog posts or pages in your web site can lead to elevated visibility in search engines like google and yahoo, web page views, and time on web site. Moreover the hyperlinks to the third-party content material you are curating, take into consideration what different assets you may reference to strengthen the factors made in your put up, after which place these hyperlinks in your put up.

If you insert your weblog put up copy into your running a blog platform, create hyperlinks for these assets the place they match greatest.

8. Finalize Your Title

Revisit your working title and see if you can also make it extra correct, particular, horny, concise, and Search engine optimisation-optimized.

Need assistance? Take a look at this put up on writing good web page titles. Then, put your finalized title within the subject in your template.

9. Select a Name-to-Motion (CTA)

On the finish of your put up, what motion would you like your readers to take? Would you like them to join your e-newsletter? Request extra info? Tweet one thing? Obtain one thing? Purchase one thing? Ideally, the motion is related to the content material they simply learn. For assist selecting the right CTA for each weblog put up, try this listing of CTA examples. As soon as you’ve got discovered what you need individuals to do after they learn your put up, it is best to add that to your template.

Curated content blog template example: Call to action

10. Enhancing is Vital

Everybody can use a second set of eyes to look over their put up earlier than placing it out into the world, so have a buddy or colleague look it over. One other factor that may assist? This final enhancing guidelines.

Prep Your Weblog Publish for Publishing

11. Add Your Weblog Publish to Your Running a blog Platform

Now that you just’ve gone by way of the train of outlining and writing your weblog put up, you may need to put together it for publishing.

Curated content checklist

A easy approach to do that is to pick and replica your finalized title and all of your weblog put up physique copy and paste it right into a textual content editor like Microsoft Notepad or TextEdit on a Mac. Pasting into one among these applications strips your copy of all formatting.

This manner, while you copy and paste it from the textual content editor into your running a blog platform of alternative, the formatting you apply inside your running a blog platform ought to render appropriately. That being mentioned, after pasting this into your platform, it is best to triple-check that your formatting carried over.

Now’s the time to make your weblog put up extra scannable by utilizing:

  • Headers
  • Daring textual content for key factors
  • Hyperlinks
  • Photographs
  • Embedded content material like movies and slideshows

Additionally, in case your CTA is a button, do not forget so as to add that to your put up, too.

12. Add an Picture

Each weblog put up ought to have a picture. At HubSpot, we embrace no less than one photograph or picture in each put up we publish in order that A) The content material is extra visible, and B) When the weblog put up is shared by way of social media channels, it’s accompanied by a thumbnail picture to entice a clickthrough.

Check out our free bundles of downloadable inventory pictures (basic and vacation) to see if any of those royalty-free pictures will do the trick for you. In order for you assist deciding which photograph to make use of, try this fast put up about selecting the right picture on your subsequent weblog put up. You might also need to try this text on picture Search engine optimisation.

13. Optimize Your Publish for Search

In the event you’ve spent all this time amassing and annotating your curated content material, you’ll need to be certain that your put up is definitely discoverable in search engines like google and yahoo. Take a look at our put up about weblog Search engine optimisation for recommendations on easy methods to just do that.

14. Publish Your Curated Weblog

Publish your put up, and begin monitoring its efficiency.

Content material curation targets ought to deal with preserving your viewers engaged with value-added content material. It may assist drive elevated, pass-along consciousness for different manufacturers. The following tips will enable you to take advantage of your curated content material.

With that in thoughts, right here’s what we advocate for simpler content material curation.

1. Preserve it high-quality and related.

It doesn’t matter what kind of content material you are curating, high quality and relevance ought to at all times apply. Nobody desires to entry an inventory of 10 mediocre trade blogs. They need one of the best. So, the person content material parts you curate ought to characterize the utmost stage of high quality. You also needs to clarify what standards you are utilizing to guage that high quality.

Keep in mind: High quality is what separates precious content material curation from mediocre content material curation.

Keep fairly targeted on a small handful of themes, however be certain that your curated content material additionally displays the human component.

For instance, most curated content material on HubSpot focuses on gross sales, advertising, providers, and web site improvement. However you may additionally see content material about dialog starters, boredom cures, emojis, and extra.

It is also essential to verify the content material you are curating is related to your viewers. That aggregated listing of humorous viral movies could also be humorous, however for those who’re not within the enterprise of humor or advertising, it may not belong in your weblog.

2. Pull from a constant set of sources.

Yow will discover good content material nearly wherever. However it could streamline your course of for those who preserve a core set of sources you may depend on for constantly good content material. You might also need to curate your sources of similarly-themed content material.

Earlier than you start curating, be sure you bookmark a handful of nice advertising examples. Topical aggregation websites and newsletters are additionally nice for this. These sources usually pull from a greater variety of sources than you might discover by yourself.

3. Use an automatic queuing and distribution system.

This expertise helps supply a one-click, easy-to-curate course of so you may queue content material out of your browser.

Many of those instruments are customizable. So, you may resolve what you need to automate and easy methods to take advantage of your content material workflow. Any software that makes it simple to select content material to curate, rapidly select which channels to publish it by way of, after which routinely house it out over days and weeks is preferable. It is also useful to have instruments that may enable you to observe how your content material is performing.

Featured assets:

4. At all times give credit score again to the unique creator.

Since curation includes borrowing content material from one other creator, you completely should attribute and hyperlink to the unique supply. Here is a information to correct attribution in weblog content material.

This act {of professional} respect may additionally drive extra reciprocation and curation of your individual content material consequently.

5. Publish on a number of channels.

Publish throughout channels to extend attain and consciousness development. Multi-channel advertising and cross-posting are important to content material success. This strategy might help you save time and take advantage of your assets.

That mentioned, don’t go overboard on this (as in, don’t put up to 50 LinkedIn teams thrice a day). However don’t be afraid to curate good content material throughout social media, blogs, and newsletters on the identical time.

6. Determine a schedule on your curated content material.

Content material advertising typically seems like driving by a home at 35 miles an hour and making an attempt to throw a newspaper into the mailbox. Generally it’ll get in, however more often than not it received’t.

You might have to play the numbers sport a bit so {that a} small share of your curated content material reaches and impacts your supposed viewers. That mentioned, you too can goal the fitting message to the fitting viewers with a content material calendar. This written schedule might help you determine when to put up your favourite content material.

For instance, for those who’re utilizing an computerized distribution system, like a social media calendar software, you don’t want to seek out and put up new content material each day.

To maintain your course of environment friendly, plan to schedule posts two or thrice per week. This gives you time to undergo your studying materials and queue up new and attention-grabbing stuff.

7. Make prompt curation one-click simple out of your browser.

There may be a lot content material to devour on-line that it may be simple to get overwhelmed. However there are methods you could make your assortment course of simpler and extra pleasing.

Use content material curation instruments that allow you to put up one-click curated content material from wherever you occur to be studying. You may improve your curating by 2-3 items a day this manner.

8. Use workforce instruments to extend contributions.

Content material curation is typically a solo act, however you may create a extra numerous and thrilling voice on your model for those who usher in different members of your workforce.

Crew collaboration instruments make it simple for teammates to counsel their favourite content material. It is also a good way to chop down the time you’d spend curating every little thing your self. To just be sure you have a relentless stream of latest concepts out of your workforce, you might need to create assignments or prompts.

For instance, if you wish to develop developer content material in your curation, ask an engineer in your workforce to ship their favorites as soon as per week. Including an invitation to their calendar might be a straightforward reminder that simplifies the method for each of you.

9. Unfold out posts from the identical consistently-good sources.

There are most likely a handful of blogs and sources you learn regularly. If they’ve constantly nice stuff, they might present up in your content material creation greater than you propose.

So, keep conscious of these habits and attempt to house them out a bit. Make a degree of including new inspiration to your sources no less than as soon as a month. Curating quite a lot of sources provides to the comprehensiveness and worth of your curated weblog.

10. Prioritize content material from companions and prospects.

As you curate, make an impression on the individuals you care about most. Content material curation is an opportunity to point out your companions and collaborators that you just’re paying consideration. It is also a easy technique to present that you just recognize their content material.

In the event you’re nonetheless constructing your co-marketing, begin by contacting complementary manufacturers. Curating content material from manufacturers you recognize is a good way to start new partnerships. You too can use your analytics to seek out your high referrals, discuss to prospects, or contact members of your workforce to seek out new content material companions.

11. Add worth.

Content material curation is greater than a fast repost. It is utilizing different creators’ content material as a jumping-off level to construct further worth on your viewers.

For instance, this assortment of well-known quotes is greater than a compilation of inspirational quotations. It breaks the quotes into helpful sections for faster and simpler utility in advertising. The supply additionally consists of 20+ picture templates to effortlessly make these quotes interesting to the eyes. The templates are in sq., horizontal, and vertical codecs to be used in quite a lot of channels.

Curated content example: Famous quotes offer with image templates

It often is not sufficient simply to combination. A weblog put up that lists these quotes most likely would not be as helpful. By including worth, you create one thing model new that builds on nice content material that already exists.

Curated Content material Examples


HubSpot has greater than a helpful weblog for advertising, gross sales, service, and web site information. It affords how-to guides, product opinions, and authentic analysis. The weblog can also be an excellent useful resource for developments and thought management.

Curated content examples: HubSpot

In the event you’re nonetheless in search of extra curated content material inspiration, these HubSpot assets are an excellent place to begin:

The Marginalian

Previously Mind Pickings, this weblog is likely one of the best-known visions of curated content material on-line. This web site combines inspiration from artwork, science, and literature by way of the lens of its creator, Maria Popova.

Examples of curated content: The Marginalian

A few of its high posts embrace:

Sparktoro Trending

Curated content examples: Sparktoro Trending

Sparktoro’s instruments deal with viewers intelligence, however this aspect challenge additionally affords a whole lot of worth for content material curators. It tracks scorching matters in advertising based mostly on the variety of shares from individuals within the trade.


Examples of curated content: HuffPost

This information aggregator has had a pulse on superstar concepts since 2005. The political sections of this web site are likely to get essentially the most discover, however the scale of this curated weblog makes it an excellent supply of concepts for any curious creator.

however does it float

Curated content examples: but does it float

This curated weblog of visible content material is a wealthy useful resource. Filled with pictures, illustration, design, and different inventive inspiration, this web site is a continuing supply for visible trend-seekers. That is additionally instance of content material curation from a number of factors of view for the reason that weblog has two curators.


Examples of curated content: Buzzfeed

Buzzfeed has been a supply of inspiration for curated way of life blogs since 2006. With its widespread listicles, quizzes, and popular culture tales, it is also an excellent supply of user-generated content material.

In the event you’re in search of extra weblog curation examples, try these lists of one of the best gross sales and customer support blogs.

Content material Curation Isn’t Only for Blogs and Social Media

Curated content material is an easy and enjoyable technique to develop participating and helpful content material on your viewers. It is a technique for selling concepts out of your community, an choice to sustain with developments, and an answer for the clean areas in your editorial calendar. So begin amassing and including your individual worth and insights. You by no means know what the following secret to development is perhaps.

Editor’s notice: This put up was initially printed in August 2014 and has been up to date for comprehensiveness.

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