There’s one thing about livestreaming that feels so genuine and unfiltered. This makes it nice for participating your followers. TikTok’s LIVE function is ideal for connecting along with your viewers and reaching new folks on the app. On this in-depth information, we present you tips on how to go reside on TikTok and use the function to spice up your model’s TikTok engagement.
What’s TikTok LIVE?
TikTok LIVE is a function that permits you to stream reside broadcasts on the app. This creates a chance to work together along with your viewers in real-time. Like your common TikTok movies, you’ll be able to add filters and results utilizing LIVE.
The most important distinction with LIVE is that the video streams in real-time and will be any size. In the meantime, common TikTok movies can solely be as much as 10 minutes lengthy and are pre-recorded earlier than importing to the platform. Moreover, there are specific restrictions on who can use LIVE, whereas each consumer can add an everyday video.
Tips on how to go reside on TikTok step-by-step
Now it’s time to take TikTok LIVE for a spin. When you’re aware of tips on how to make a TikTok and also you’ve gone reside on different social networks, you shouldn’t have any hassle studying tips on how to livestream on TikTok. Right here’s a step-by-step information on tips on how to go reside on TikTok.
Step 1: Faucet on the “+” button to open the digital camera. This is identical button that’ll allow you to report or add your common TikTok movies.
Step 2: From the navigation bar on the backside, swipe after which choose the choice to go “LIVE.” When you don’t see this feature, you will not be eligible to entry the function but.
Step 3: Subsequent, add particulars about your LIVE such because the title, subject and thumbnail. This step is tremendous essential as these particulars will give folks an concept of what your stream is about. The suitable thumbnail and title might persuade folks to observe your TikTok LIVE even when they’ve by no means heard of you earlier than.
As you’ll be able to see beneath, the thumbnail is the very first thing that can catch the attention. The title of the LIVE video tells folks what the stream is all about and additional entices them to tune in.
Step 4: When you’re prepared to start out your TikTok LIVE stream, faucet on the crimson “Go Stay” button on the backside of your display. That’s it. You’re lastly going reside on TikTok. Throughout your broadcast, you’ll have the choice so as to add results and filters or flip your digital camera. TikTok even allows you to add moderators or flip commenting on or off.
The advantages of TikTok LIVE
When you’re already getting vital engagement on TikTok, it’s possible you’ll be questioning if going reside is actually all that obligatory. Right here’s a have a look at why you need to think about including TikTok LIVE to your social media video advertising technique:
Genuine, real-time engagement
With TikTok LIVE, interactions are taking place in real-time. You’ll be able to really be your genuine self and relate to your viewers. This permits for a real connection between you and your viewers, leading to belief and loyalty. Your viewers can see you extra as a buddy they’re interacting with in real-time somewhat than a creator or a enterprise account.
Free to make use of
The TikTok LIVE function is free to make use of. Meaning any consumer can go reside on the platform so long as they meet the necessities. In different phrases, you might have a free software to attach along with your viewers and increase your engagement.
Takes much less time to supply
Let’s face it–TikTok movies aren’t simple to supply. There’s a whole lot of time, effort and brainstorming that goes into creating the right TikTok video. LIVE movies are extra unplanned and spontaneous. They occur in real-time, which implies they take a lot much less time to supply than common TikTok movies. So in case you’re operating out of video concepts or want a simple technique to immediately interact your viewers, going reside on TikTok may very well be the reply.
Alternative to earn cash
When you’re part of the TikTok Creator Subsequent program, you’re additionally eligible to activate the LIVE Presents function and earn cash from livestreaming. This function permits your followers to ship digital Presents corresponding to a hand wave or a doughnut.
The Presents will enable you accumulate Diamonds, which you’ll then redeem with actual cash. So the extra engagement and Presents you obtain in your livestreams, the extra money you’ll be able to earn.
Restrictions on TikTok LIVE
You don’t have to have a creator or enterprise account to go reside on TikTok. Nevertheless, there are some age and follower rely restrictions to entry the TikTok LIVE function. Meaning most customers ought to be capable to use the function in the event that they meet the minimal age requirement and have the minimal follower restrict.
Who’s eligible to go reside on TikTok?
Customers who’re no less than 16 years of age can launch a TikTok LIVE. Whereas 13-year-olds can have an account, they’re restricted to the TikTok for Youthful Customers ecosystem and might’t go reside. This is likely one of the many measures that TikTok has in place to maintain the platform protected for customers of all ages.
Remember the fact that having the LIVE function doesn’t routinely make you eligible to obtain Presents. To obtain Presents from followers throughout your livestream, you have to be no less than 18 years of age.
What number of followers do you want on TikTok to go reside?
Along with assembly the minimal age requirement, you also needs to have no less than 1000 followers on TikTok to go reside. So in case you plan on utilizing this function, you might want to begin by rising your following.
That mentioned, the method of constructing a following takes time, which most individuals don’t have. If you wish to use TikTok LIVE however you don’t have 1000 followers, one various is to hitch another person’s livestream.
TikTok LIVE ideas and concepts for higher engagement
For the reason that final aim of going reside is to have interaction your viewers, listed here are a number of TikTok LIVE ideas and concepts that can assist you drive higher engagement:
1. Work together along with your viewers
The entire level of utilizing TikTok LIVE is to have interaction along with your viewers. And as a rule, the reside chat field is usually bursting with questions from viewers. For instance, the next TikTok LIVE about snakes is getting a whole lot of questions from curious viewers.
So take the chance to actively work together with them. Reply to their feedback or reply their inquiries to allow them to know that you just’re engaged, which might get them to reciprocate. You may even have whole livestreams devoted to Q&A periods.
Answering your viewers’s questions is very essential throughout livestream purchasing periods. Viewers may need questions in regards to the options and different product particulars earlier than deciding to purchase the merchandise. So make sure that to proactively reply and work together with related questions and feedback.
2. Maintain a dialogue round a selected subject
One efficient technique to preserve your viewers engaged is by holding a dialogue round their subject of curiosity. Select a subject that’s related to your viewers and use it as a topic of dialogue in your LIVE session. You may then add your commentary or ask viewers to pitch of their ideas, experiences or viewpoints. It is a nice technique to spark engagement amongst your viewers and get them to tune into the entire livestream.
3. Give shoutouts to your high followers/viewers
Whenever you publicly acknowledge your largest followers, it makes them really feel valued. This provides them extra cause to proceed participating along with your TikTok LIVE. Give your high followers or viewers a shoutout throughout your livestream and allow them to know you admire them. That is particularly essential if a viewer sends you a Present. Ensure you publicly thank them, which could even encourage others to additionally ship you Presents.
4. Present a glance into your inventive course of
The spontaneous and real-time nature of LIVE presents an effective way to take your viewers behind the scenes into your inventive course of. Use your livestream to indicate them what you’re engaged on or the way you sometimes create your content material.
For instance, an artist might launch a livestream as they make a brand new artwork piece. A meals content material creator might live-stream their journey to the grocery retailer as they decide up objects for a brand new video. When you’re operating a TikTok account for your small business, you might additionally give viewers a tour of your retailer or your manufacturing unit.
5. Begin out sturdy
The primary few seconds of your LIVE session give folks an concept of what to anticipate. So keep away from beginning out with uncertainties corresponding to, “Are you able to hear me?” or comparable phrases. As an alternative, begin out sturdy with a cheerful and structured greeting to welcome your viewers and make them wish to preserve watching.
6. Benefit from a moderator
Whereas responding to your viewers is essential, that doesn’t imply each remark deserves a solution. Listening to impolite or harassing feedback can wreck the entire vibe of your livestream. As an alternative, have a moderator take away inappropriate feedback and preserve a protected and enjoyable atmosphere.
7: Select your timing properly
It’s not too probably that you just’ll entice tons of viewers in case you go reside whereas everyone seems to be sleeping or at work. Ensure you go reside at a time when your viewers is almost certainly to tune in. Use the Sprout Social TikTok analytics report to seek out out which put up timings work finest on the platform. This provides you with a greater sense of the best time to launch a TikTok LIVE.
Able to go reside on TikTok?
Now you already know precisely tips on how to go reside on TikTok and tips on how to use the function to spice up engagement. You’ll be able to additional enhance your TikTok technique by carefully monitoring your TikTok analytics to see what works along with your viewers.