Friday, January 13, 2023
HomeMobile MarketingTUNE's Favourite Trade Articles and Content material from Each Month of 2022

TUNE’s Favourite Trade Articles and Content material from Each Month of 2022

Like several good gross sales workforce, we like to remain on high of business goings-on right here at TUNE. We’re always sharing information and views throughout TUNE Slack channels, opening up the ground to insightful, entertaining, or simply plain humorous conversations. On high of retaining our groups knowledgeable, it’s a good way to really feel extra linked when everybody’s distant — in the event you can’t chat by an actual water cooler, a digital one will do. 

Within the spirit of encouraging related discussions, listed here are the articles and content material items that bought essentially the most engagement internally at TUNE in 2022. 

  1. January: Starting of the 12 months, Shopify got here out with their Way forward for Commerce Development Report (obtain)
  1. February: Everybody noticed the Coinbase QR code business through the Tremendous Bowl and Department broke down the marketing campaign execution
  1. March: Martech Report did a first-of-its-kind webinar the place manufacturers pitch content material publishers dwell through the webinar
  1. April: Alter got here out with a beefy 66 web page report on 2022 cellular app developments (obtain)
  1. Might: TikTok introduced its first advert product to supply a income share with creators
  1. June: AppsFlyer got here out with the primary cellular app benchmarking report in June 2022 and has been updating it semi-consistently since
  1. July: Recurly launched an in depth State of Subscriptions report that breaks down developments for B2B and B2C subscription companies
  1. August: TUNE partnered with PerformanceIn on the discharge of our Final Information to Cellular Companion Advertising
  1. September: Cellular attribution supplier Kochava was sued by the FTC for promoting geolocation knowledge
  1. October: The TUNE workforce liked the creativity of Outback’s “Steak It To The Home” NIL marketing campaign
  1. November: Twitter thread on the GTM technique the viral sensation Gasoline App used to turn out to be the #1 app within the app retailer for a short while and generated 30,000 new customers per HOUR 
  1. December: Huge information got here out that Google will work with FMTC to begin distributing coupon codes in SERPs  

We’re excited to see what 2023 has in retailer for our business and the individuals who make it doable, and to share some large information of our personal. Blissful studying! 

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Earlier than you go, make certain to obtain The Final Information to Cellular Companion Advertising — a must-read for anybody who works with cellular advertising and marketing campaigns and performance-based partnerships.


Nate Ivie

As VP of Gross sales at TUNE, Nate’s workforce focuses on enterprise gross sales for TUNE, an business main platform that gives manufacturers, companies, and affiliate networks the infrastructure to trace and handle their accomplice advertising and marketing actions. Previous to TUNE, Nate labored in gross sales and consumer companies at Tippr, one of many early group shopping for platforms, and Efinancial, a web-based life insurance coverage brokerage. Nate obtained his BA in Social Sciences from Washington State College.

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