Twitter is trialling a brand new characteristic permitting customers to share “notes” so long as 2,500 phrases. The social media platform usually limits posts to 280 characters. Twitter mentioned the transfer was a response to seeing folks use the platform to publish photos of longer bulletins and steer followers to exterior newsletters.
The take a look at will run for 2 months and contain a small group of writers in Canada, Ghana, the UK and US.
The brand new characteristic goals to maintain audiences within the Twitter eco-system, with readers capable of see a headline and entry the longer notice by clicking on a hyperlink.
“Because the firm’s earliest days, writers have trusted Twitter to share their work, get observed, be learn, create dialog – all the pieces however the precise writing,” the corporate mentioned, making the announcement utilizing the brand new Notes product. “With Notes, the purpose is to fill in that lacking piece.”
The transfer follows Twitter’s buy final yr of Revue, a Dutch publication start-up.
On Wednesday, it mentioned it was folding Revue into the brand new Notes product, which permits writers to embed gifs, photographs and different options into long-form essays that may be learn on and off Twitter.
Customers may also be capable to edit their notes after they’ve been revealed.
Social media professional Dr Laura Toogood mentioned the trial was a major step for Twitter. She mentioned the characteristic would encourage folks to remain inside the platform itself, reasonably than linking out to different web sites that may host long-form content material.
“Including this further functionality signifies that Twitter is now able to compete with among the common running a blog platforms and probably appeal to a brand new viewers and a distinct kind of person,” she mentioned in an interview.
“It’ll additionally encourage present customers to weblog inside Twitter, reasonably than transfer to different web sites for this goal, which can assist to retain their viewers.”
In 2017 Twitter elevated the utmost variety of characters for tweets from 140 to 280, following a trial amongst a small group of customers.