YSL Magnificence Paints Macy’s Flower Present with the Artwork of Flowers

April 22, 2025

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YSL Magnificence has unveiled its unique ART OF FLOWERS showcase in partnership with the fiftieth Macy’s Flower Present® on the Herald Sq. flagship in New York Metropolis. Working from April 27 to Could 18, this immersive expertise, obtainable solely to a choose few, celebrates the model’s heritage and the daring essence of its award-winning fragrances, together with LIBRE, the signature scent of female freedom, Y, the defining male perfume, and MYSLF, the newest iconic addition to its assortment.

YSL BEAUTY ART OF FLOWERS for the fiftieth Annual Macy’s Flower Present

Juliette Ferret, Common Supervisor of YSL Magnificence US, introduced the model’s partnership with Macy’s for the 2025 Flower Present, describing it as a major retail collaboration. She emphasised the central function flowers play in YSL Magnificence’s identification, serving as a steady supply of inspiration for M. Saint Laurent and symbolising vulnerability, magnificence, and risk. Ferret highlighted that the YSL BEAUTY ART OF FLOWERS expertise displays the model’s spirit and imaginative and prescient, underscoring its dedication to amplifying the artistry and essence of florals.

YSL BEAUTY PRESENTS ART OF FLOWERS

The YSL BEAUTY ART OF FLOWERS is a singular immersive floral expertise that transforms flowers into artwork. It presents a robust floral panorama with modern metallic codes, reflecting the liberty and transformation present in nature. This expertise challenges you to embrace your transformation, irrespective of how large or small, and enter a world the place pure magnificence transcends the on a regular basis and challenges the established order.

Anchored by the long-lasting LIBRE perfume, the set up invitations you to embark on a sensory journey, discovering YSL Magnificence’s strongest icons. It’s a daring celebration of freedom, transformation, and sensory expression, the place nature’s uncooked magnificence collides with sculptural metallic florals to ship a robust, trendy assertion.

Contained in the Expertise

YSL Beaute-Flower-Show | World Branding Forum — YSL Magnificence Artwork of Flowers for the fiftieth Annual Macys Flower Present Picture supply SL Beauté

At Macy’s Herald Sq., guests are welcomed by a fascinating floral show enveloping the outside facade on thirty fourth Avenue. Inside, the journey unfolds with an immersive perfume expertise, starting with YSL Magnificence’s new LIBRE L’EAU NUE.

LIBRE L’EAU NUE is the model’s first alcohol-free citrus floral scent, showcased in a daring panorama association. The exhibition then transitions to LIBRE, highlighted by recent lavender and golden orange blossoms.

As friends proceed, the Macy’s Flower Present presents an immersive MYSLF set up that includes vibrant fern and geranium shows, mixing bergamot and orange blossom notes with silver metallic florals. This olfactive journey extends right into a charming Y universe, the place fragrant sage and blue geranium create a fascinating environment. The expertise concludes in a pop-up boutique that includes Loveshine Plumping Lip Oil Gloss, reflecting YSL Magnificence’s signature couture shine.

Including an opulent contact, friends will obtain lily-filled bouquets, a signature ingredient of the LIBRE Flowers & Flames perfume, alongside unique couture personalisation choices, together with bottle engraving, watercolour artwork, and limited-edition flower charms.

Honouring the Model’s Legacy

YSL BEAUTY ART OF FLOWERS celebrates nature’s vibrant potentialities—not solely by its charming scents but in addition within the confidence they evoke. This expertise displays the model’s dedication to innovation, artistry, and the ever-evolving expression of magnificence, inspiring all who partake in it.

Macy’s Flower Present

From Sunday, April 27, by Sunday, Could 18, Macy’s celebrates 50 years of its iconic springtime custom with an expanded, three-week Flower Present expertise main as much as Mom’s Day. This 12 months, the celebration blooms like by no means earlier than, providing friends immersive and interactive experiences, a limited-edition Flower Present assortment, particular occasions at Macy’s areas nationwide, and unique affords with the debut of Macy’s Bouquet of Offers.

Step right into a dreamlike world of spring renewal and enchantment on the Macy’s Flower Present—an occasion free and open to the general public throughout retailer hours. To study extra in regards to the YSL BEAUTY ART OF FLOWERS and discover the entire Macy’s Flower Present expertise, go to macys.com/flowershow.