10 Fb Cowl Photograph Measurement & Design Greatest Practices [Templates]

When individuals arrive at your Fb Web page, the place do you suppose they’re going to look first? I am going to offer you a number of hints.

It is a visible piece of content material that sits on the prime of your Web page. That is proper — it is your Fb cowl picture.

On this submit, you may be taught Fb cowl picture finest practices with real-world examples for every tip we suggest. To get began, let’s dive into Fb cowl picture dimensions.

Generally referred to as your Fb banner, this graphic is among the most noticeable components of your Web page.

A canopy picture can remodel your Fb Enterprise Web page from a passive repository of your online business exercise to an inviting neighborhood. 

Meta units particular dimensions for canopy images to create a typical look throughout all Fb Pages it doesn’t matter what system they’re seen on.

Listed here are key particulars to recollect about your cowl picture:

• It will likely be left aligned with a full bleed and have a 16:9 side ratio.
• It should be at the very least 400 pixels extensive and 150 pixels tall, with the perfect measurement being 851 pixels extensive and 315 pixels tall.
• It would load the quickest as an sRGB JPG file that is below 100 kilobytes. 

Due to the scale outlined above, there will be an overlap between your web page’s profile image and the quilt picture. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl picture for cell and desktop units.

How do Fb cowl images seem on cell screens vs. desktop screens?

Cellular units will show a smaller model of the quilt picture than a desktop display screen would, and the picture beneath describes precisely why that occurs. As you may see, there’s numerous area across the perimeter of the picture that could possibly be lower off when a customer is viewing it on a cell display screen vs. a desktop display screen should you’re not cautious along with your design.

Subsequently, it is best to position the vital components of your content material within the inexperienced area. Doing this may be certain everybody can see your cowl picture correctly whatever the system they’re utilizing.

Need assistance getting began? Under, you may discover Fb cowl picture templates and finest practices to information you when designing your model’s cowl picture art work.

1. Abide by Fb’s cowl picture pointers.

It looks as if a no brainer, however following Fb’s cowl picture pointers is step one to retaining your Fb Web page seen on the platform. I might extremely recommend studying by the full Web page Pointers, however listed below are a number of vital issues to bear in mind on your Fb cowl picture:

• Your cowl picture is public.
• Cowl images cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You’ll be able to’t encourage individuals to add your cowl picture to their private timelines.

When you get caught violating the above phrases, Fb might take motion towards your Web page. And whereas Fb would not explicitly say what is going to occur should you violate their cowl picture pointers, it’s going to be fairly inconvenient to have your Fb Web page eliminated due to a canopy picture infraction.

2. Be sure that your Fb cowl picture is the suitable measurement.

As I discussed earlier, the Fb cowl picture measurement is 820 pixels extensive by 312 pixels tall for desktop screens, and 640 pixels extensive by 360 pixels tall on cell screens.

After spending time designing the proper cowl picture, the very last thing you may need your guests to see is a truncated model of it. When you add a picture smaller than these dimensions, Fb will stretch it to suit the area. Which means Fb could solely show a 3rd of the picture you designed.

If you’d like a no-hassle approach to ensure your cowl images are the suitable measurement, obtain our pre-sized template for Fb cowl images.

Featured Useful resource: Fb Cowl Photograph Templates

Obtain the Free Templates

3. Don’t fret in regards to the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl images, however that does not imply it’s best to use numerous textual content in your design. The earlier rule acknowledged that solely 20% of a canopy picture might show textual content. Though this rule may sound restrictive, the sentiment behind it had benefit — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl picture, preserve it concise and let the imagery communicate for itself. You’ll be able to see how we struck this steadiness on HubSpot’s Fb Web page beneath.

For extra cowl picture inspiration, take a look at our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, individuals shall be extra prone to click on off the Web page.

Most of the finest Fb cowl images embrace a focus together with a coloration scheme that aligns with the remainder of the model. Bear in mind, your social media accounts are extensions of your online business and they need to make an excellent first impression on guests.

Nice Fb cowl images even have ample damaging area to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

Here is an instance of fine use of damaging area from The New York Occasions:

And here is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl picture along with your profile image.

With some intelligent design strategies, you would manipulate your profile image and canopy picture so they seem as in the event that they’re two components of the identical canvas.

One in all Paris’ previous cowl images is a good instance of this:

You’ll be able to nonetheless do that in your private profile, however Fb not units up Enterprise Pages this fashion. Now, as proven within the examples earlier on this article, the profile image is totally separate from the quilt picture.

So, as a substitute of merging the 2 images into one, have them complement one another with comparable colours or contrasting patterns whereas nonetheless adhering to your model pointers.

6. Draw consideration to the motion buttons on the underside proper.

You could have observed in a number of of the quilt picture examples above that the first call-to-action (CTA) buttons had been totally different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”

Relying on your online business, you may launch a Web page on Fb with a singular CTA button to the underside proper of your cowl picture. Take the position of this button into consideration when designing your cowl picture.

LinkedIn Studying does this in a refined approach beneath, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Word: Whereas it’d appear to be a good suggestion so as to add directional cues like an arrow to get individuals to click on on the CTA buttons, notice that these CTA buttons do not seem the identical approach on the cell app.

In different phrases, it could be complicated to cell customers should you immediately combine the quilt picture design with the CTA buttons.

7. Proper-align the objects in your cowl picture.

Since your profile image is on the left, you need to add some steadiness to your Fb cowl picture design by inserting the main focus of the picture on the suitable.

Check out these cowl images. Which one appears to be like extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Would not the right-aligned cowl picture feel and appear so much higher? In Samsung’s new cowl picture, the largest design components (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s previous cowl picture, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the title of the product on the upper-right facet.

Not solely is including steadiness a vital ingredient of design, nevertheless it additionally permits your cowl images to be extra visually efficient on cell. This brings me to my subsequent level…

8. Hold cell customers in thoughts.

Statista studies that as of January 2022, 98.5% of Fb’s consumer base accesses the social community from cell units like smartphones and tablets. That is big — and it is precisely why it is so vital to maintain cell customers top-of-mind when designing your Fb cowl picture.

On cell, a a lot smaller portion of the quilt picture is seen. The fitting facet is often lower out completely.

Let’s check out what Cisco’s Fb Web page appears to be like like on a desktop browser versus on Fb’s cell app.

Desktop:

Cellular:

It’s vital to notice that the textual content in Cisco’s cowl picture would not seem. Whereas right-aligned visible components look nice, watch out to not put vital content material to date to the suitable that it will get lower off when being seen on a cell system.

9. Embrace a shortened hyperlink in your cowl picture description that aligns along with your Web page CTA.

If you wish to use your cowl picture to assist a Web page CTA, be certain your cowl picture description additionally features a textual content CTA and hyperlinks to the identical supply. This manner, any time individuals view your cowl picture by itself, they will nonetheless entry the hyperlink.

Here is this apply in motion on the Adobe Artistic Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl picture and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising and marketing Hub and with instruments like Bitly.

(If you wish to be taught extra about how one can write efficient call-to-action copy on your cowl picture description, obtain our free e book on creating compelling CTAs.)

10. Pin a associated submit proper beneath your Fb cowl picture.

Pinning a submit means that you can spotlight a typical Fb submit on the prime of your Timeline. It is signified by a PINNED POST title on the highest proper of the submit, like on Behance’s Web page beneath:

How does this relate to optimizing your Fb cowl picture? Nicely, should you’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you must also be certain to submit about the identical factor on to your Web page and pin that submit to the highest of your Timeline.

That approach, your guests have one very clear call-to-action after they land in your Web page (albeit in a number of totally different areas) — which is able to give them extra alternatives to transform.

Tips on how to pin a Fb submit: Publish the submit to Fb, then click on the three dots on the highest proper nook of the submit and select Pin to Prime of Web page.

Fb Cowl Photograph Sizes that Work for Your Enterprise

Selecting the best cowl measurement on your Fb Web page could appear easy, however it might have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the flawed impression in regards to the high quality of your services or products.

With the ideas on this article, you will have the knowledge you have to create a Fb cowl picture that embodies your model and engages customers on the platform.

Editor’s notice: This submit was initially printed in July 2020 and has been up to date for comprehensiveness.