Senior Options Architect
Rob Gioia is a Senior Options Architect at Department. He helps firms rise up and operating utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular functions developer for a number of years, and makes use of his cellular growth expertise to information shoppers by utilizing finest practices and stylish coding options.
Nov 18, 2022
With so many choices at your disposal for gathering information and analytics, it’s straightforward to be overwhelmed by the probabilities or confused about the place to start. With Department, it’s straightforward. When you’ve built-in our SDK, you may seize a variety of app and net occasions. With a rigorously deliberate information seize technique, you may collect key insights, enhance the effectivity of your analytics processes, and retrieve the info it’s essential to make knowledgeable choices and enhance ROI.
However bringing this kind of technique might be difficult and stuffed with pitfalls you might not see coming. So we’ll attempt to information you thru this course of with a few of our high do’s and don’ts.
First, let’s cowl somewhat about what is feasible with the Department platform.
The place do I begin with Department analytics?
The important thing to getting began with Department is implementing our SDK. With the Department SDK up and operating in your app, you instantly acquire entry to some very helpful analytics options reminiscent of:
- Computerized monitoring of app occasions like installs, opens, clicks, reinstalls, and impressions.
- Flexibility to trace occasions from Department’s Occasion Ontology together with commerce occasions like buy, content material occasions like price and share, and person lifecycle occasions like login.
- The potential to trace customized occasions, which have any identify you outline and any customized metadata you want to add.
- Attribution throughout platforms and units.
For those who leverage Department’s Information Feeds product, you then additionally get entry to:
- Information Integrations. Simply hyperlink to widespread analytics platforms like Adobe Analytics and Google Analytics. Department will robotically ahead your app occasions.
- Occasion Ingestion. For those who monitor occasions utilizing Phase or mParticle, it’s also possible to carry out occasion ingestion and robotically ahead the occasions you monitor in these platforms to Department.
- Information Exports. Leverage our suite of knowledge export APIs, together with:
- Customized Export API
- Scheduled Log Exports API
- Question API
- Mixture API
- Each day Export API
You’ll be able to even export your information into CSV or JSON format utilizing the Department Dashboard or make queries programmatically.
Now, let’s soar into what NOT to do when leveraging Department’s analytics platform.
5 issues it’s best to NOT do when capturing occasions through Department’s SDKs
DON’T monitor each occasion in your app and web site by Department
At first, it may appear engaging to arrange monitoring in Department for each occasion your customers take. Nevertheless, that’s pointless. It simply creates further work on your crew with out including any worth to your reporting. At a excessive stage, it’s best to solely monitor downstream occasions that offer you perception into the person journey, not each occasion potential. It’s also worthwhile to trace occasions you need to use for advertisements optimization and robotically ahead these occasions through our advert companion integrations. Take a look at our weblog for extra on what occasions to seize utilizing Department.
DON’T monitor all occasions as customized occasions
Monitoring customary occasions at any time when potential helps maintain your information constant and arranged. It additionally lets you leverage the predefined filters on the Department Dashboard to see particular occasion groupings.
Department at present helps 25 customary occasions you may monitor through our SDKs, cut up into three classes: commerce occasions, content material occasions, and lifecycle occasions. If the occasion you need to monitor isn’t one of many predefined 25 occasions in our Occasion Ontology, you may monitor it as a customized occasion.
DON’T manually convert USD to your native foreign money
With Department’s native foreign money characteristic, you do not want to manually convert U.S. {dollars} to a different foreign money. As an alternative, you may specify one native foreign money to view price and income information. Not solely does this simplify workflows and scale back the prospect for human error, however it additionally lets you match the price and income information you see by Department immediately with the marketing campaign information set in your advert community dashboards.
DON’T underestimate the ability of metadata
A Department occasion could have sure metadata fields that offer you extra details about that occasion. Key examples that our prospects typically discover helpful embody:
- last_attributed_touch_data, which supplies details about the call-to-action (CTA) that led to the set up
- user_data, which provides you perception into which person triggered the occasion
- event_data, which shops prepopulated fields related to that occasion.
- custom_data lets you add any metadata you need within the type of key-value pairs to a Department occasion
DON’T overlook the ability of Journeys good banner occasions
By keeping track of what actions customers are performing together with your Journeys, you may decide which good banners are driving essentially the most person engagement and conversions. After integrating Department’s Net SDK, occasions like pageview and net session begin will probably be tracked robotically. When you combine Department’s Journeys good banners, a number of further journeys-specific occasions are captured by default, together with CTA views, dismissals, and clicks.
5 belongings you SHOULD do when monitoring occasions through Department’s SDKs
DO use the Scheduled Log Exports API in the event you want recurring information exports
In order for you recurring exports of Department information on to your system, then our Scheduled Log Exports API is the appropriate device for the job. As an alternative of getting to manually run a cron job (automated repetitive activity) or one other automated resolution, you may make a question to setup a subscription and even specify the frequency. Department permits as much as 35 energetic subscriptions directly.
DO robotically ahead Department occasions to different analytics platforms
For those who at present use a number of analytics companions (i.e. Adobe Analytics, Google Analytics, Amplitude), the Department integration will ahead occasions to these platforms robotically. This mix empowers you to view occasions and reviews you might be accustomed to seeing on the analytics dashboard, all whereas gaining further insights from Department attribution information.
We assist integrations with many companions. The total checklist might be discovered right here. In case your companion just isn’t on this checklist, you may fill out this type to request that Department add a brand new integration together with your companion.
DO use occasions for advertisements optimization
If you’re utilizing Department’s Common Advertisements product along with Information Feeds, you may simply allow forwarding occasions to the advert companion for optimization through the Department Dashboard. Doing so will robotically convert the Department occasions to the third social gathering’s anticipated customary occasion.
DO leverage cross-platform and machine occasion deduplication
If the identical person interacts together with your net and app properties from totally different units, Department can inform you that it’s the identical person and show you how to sew collectively the person journey by offering deduplication. We offer the setIdentity() operate throughout all of our SDKs which lets you add an identifier to the occasions you monitor through the Department SDK. You’ll want to additionally reference our finest practices to keep away from sending PII to Department.
Professional tip: Observe the identical ID throughout Department’s net and app SDK so that you perceive the person’s web-to-app journey.
DO use Department’s Reside View characteristic for viewing occasions in actual time
To view occasions in real-time on the dashboard, for testing or to view metadata, use Department’s Liveview. The Liveview lets you choose the occasion you need to view after which configure further filters. It’s also possible to have a look at the webhook data to make sure the occasion is getting correctly ingested by any third-party analytics platform receiving attribution information from Department.
Department may help ship solutions
Department supplies you the liberty to expertise your information nonetheless you need. You’ll be able to export attribution information utilizing pre-built integrations together with your third-party companions and inside BI programs or view it on our dashboard. Leverage our highly effective export instruments and sturdy APIs on your mission-critical Department information to realize essential insights that can permit you to
optimize your advertising campaigns and drive ROI.
Department may help you get the solutions you want with our highly effective attribution information options and options.
Senior Options Architect
Rob Gioia is a Senior Options Architect at Department. He helps firms rise up and operating utilizing Department’s suite of SDKs and merchandise. Previous to Department he labored as a cross-platform cellular functions developer for a number of years, and makes use of his cellular growth expertise to information shoppers by utilizing finest practices and stylish coding options.
Nov 18, 2022
