Studying a brand new language isn’t simple, and there’s sadly no Duolingo Owl for social media acronyms (Duo, when you’re studying this, I’m completely going to follow my Japanese later, please cease texting me). However correct, intelligent use of web abbreviations is a part of a profitable social media technique — so in case your model is utilizing social media for enterprise, you’re going to wish to examine up.
Improper use of acronyms on-line could be complicated at greatest and embarrassing at worst. You don’t need your organization to sound like somebody’s nice aunt Margy:
Shoutout to my nice aunt Margy, who thinks that “lol” means “a lot of love” and has simply managed to completely confuse an entire bunch of bereaved relations.
— Brian Carey (@CareyBrian) June 20, 2022
So we’ve put collectively the last word information to social media acronyms. Learn on for a crash course in web lingo.
Bonus: Get a free social media technique template to shortly and simply plan your personal technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and shoppers.
Community-specific abbreviations
Community names
FB: Fb
G+: Google +
IG: Instagram
LI: LinkedIn
TW: Twitter
YT: YouTube
DM: Direct message
This can be a personal type of communication, seen solely between the sender and the recipient. On Twitter, Fb, Instagram, and LinkedIn, customers can “slide into” somebody’s DMs by sending a personal message.
MT: Modified Tweet
Tweets that start with MT point out that the Tweeter has edited the content material they’re retweeting for brevity or different causes. That is additionally referred to as a Quote Tweet.
PM: Non-public message
Non-public messages are the identical as direct messages. If somebody asks you to PM them, they’re primarily asking to maneuver a public dialog into the personal realm.
PRT: Partial Retweet
That is similar to a RT, however is used to indicate that you simply’re solely quoting a part of what the opposite Twitter person mentioned initially. Possibly you’re condensing to save lots of area in your personal commentary, for instance.
RT: Retweet
As an alternative of hitting the retweet button, or retweeting with a remark, some Twitter customers repost a tweet and use “RT” plus the person’s deal with for attribution.
AFAIK: So far as I do know
Used when sharing details or stating one thing that you simply imagine to be true, however typing AFAIK exhibits that you simply aren’t fully positive. You’re not an skilled, in any case.
AKA: Also called
This can be a helpful abbreviation when referring to people who actually go by two names (Stefani Germanotta AKA Girl Gaga) or referencing a typical nickname (Simone Biles aka the GOAT). Additionally, see “GOAT.”
‘Afro Artwork’ is a collection of portraits celebrating the sweetness and flexibility of Black hair impressed by Baroque interval artworks, by Kahran Bethencourt (and companion Regis) aka Inventive Soul #WomensArt pic.twitter.com/WY1seCRvqn
— #WOMENSART (@womensart1) June 11, 2022
AMA: Ask me something
AMAs are social question-and-answer periods. Firms, influencers, model representatives and on a regular basis people would possibly put up AMAs on Twitter, Reddit, or in a Fb or Instagram dwell stream.
ASAP: As quickly as potential
For once you want one thing, proper now.
BRB: Be proper again
This is among the authentic social media abbreviations, first used within the late Eighties or early Nineties. It’s from the chat discussion board period, however finds its approach again on social when the correct event requires it.
BTS: Behind the scenes
Nope, not the Korean boy band. This abbreviation is used to supply followers a behind-the-scenes take a look at your model.
@balletexcelohio Peter Pan ✨magic✨ #bts #peterpan #flying #balletflex #behindthescenes #fyp
BTW: By the way in which
This social media acronym is used so as to add additional information, go on a tangent, or throw some shade.
CMV: Change my view
You’re sharing an opinion, however are conscious that your opinion is likely to be flawed. You’re open to having a civil dialog. In actual fact, there’s a whole subreddit devoted to CMV discussions.
Supply: Reddit
DYK: Do you know
Do you know the DYK abbreviation is a good way to share a enjoyable reality along with your social media viewers? Write in your social media caption or embrace it as a hashtag.
At present is Day 5 of #SeaTurtleWeek and it is all in regards to the loggerhead turtle! #DYK that loggerheads are the most typical nesting turtle that we doc in Broward County? Annually, our group with the @BrowardCTurtles marks over 2,000 loggerhead nests on our seashores!
📷: Ok.Kilfoyle pic.twitter.com/hxlJKQNseg
— Broward County Atmosphere (@BrowardEnv) June 12, 2022
ELI5: Clarify (it to me) like I’m 5
This social media abbreviation is in style on Reddit, and is a option to request a easy rationalization for a fancy matter or idea.
FBF: Flashback Friday
A option to throw it again to the previous on a Friday.
FOMO: Worry of lacking out
When you haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the nervousness of absence. For the homebodies there’s the antonym acronym JOMO, which implies Pleasure of Lacking Out.
having some coachella fomo fairly arduous rn pic.twitter.com/pvik7lqalT
— Jordan Doww (@JordanDoww) April 16, 2022
FTW: For the win
A generally honest, generally sarcastic, generally full-of-genuine-excitement acclamation. (And on the opposite aspect of the coin, FTL means for the loss.)
FWIW: For what it’s price
This social media acronym is usually used to precise one’s opinion, however in a approach that isn’t impolite or overbearing. It exhibits you’re not deliberately attempting to name somebody out in the event that they share one thing you don’t suppose is appropriate. You’ll most frequently discover this on Twitter or message boards.
FYI: In your data
This social media acronym is an informative abbreviation, generally delivered with a touch of sass.
H/T: Hat tip
Typically simply HT, a hat tip is a digital nod that credit an authentic supply for intel or a picture. It will probably additionally stand for heard by.
ICYMI: In case you missed it
A option to spotlight content material or information which may have been missed within the eternal blitz that’s social media.
IMO/IMHO: In my view / In my humble opinion
A disclaimer that somebody is sharing their opinion, not details, about one thing. Opinions are divided on whether or not the H stands for humble or sincere.
IRL: In actual life
IRL is used to tell apart when one thing occurs in actuality, not on social media, in video games or anyplace else on the web.
JSYK: Simply so you realize
This acronym is used when delivering helpful information.
Jsyk full moon in 3 days!! On Tuesday the 14th!!! pic.twitter.com/duJeKpQcbP
— Spiky-Toad✩°̥࿐ (@PiperMad_duck) June 11, 2022
LMK: Let me know
When somebody makes use of this social media abbreviation, they’re ready for suggestions or data. Creators will typically add “LMK if this helps!” after sharing recommendation.
MFW: My face when
This acronym is all the time accompanied with a picture that represents a facial features. It’s used each positively and negatively (for instance, “MFW I discover $50 in my outdated pants” or “MFW my sister finds $50 within the outdated pants I simply gave her).
Supply: Reddit
NBD: No large deal
Usually used as a humble brag for one thing that’s truly an enormous deal for the author of the social put up.
NP: No drawback
A really chill response (no matter whether or not it was truly an issue).
NSFW: Not secure for work
This one is actually not secure for work. Suppose twice earlier than utilizing it — and sharing any NSFW content material — on a company account.
NYT: Identify your commerce
Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Occasions is in very excessive demand.
OC: Unique content material
One other approach of exhibiting that you’re sharing your personal content material, not another person’s concepts or phrases. Principally the alternative of RT. For instance, sharing a photograph over Twitter that you simply took could be OC. Sharing another person’s picture wouldn’t.
WFH: Working from house
Unsurprisingly, this acronym gained loads of traction in the course of the COVID-19 pandemic. Usually utilized in on-line chats with colleagues, however this may be helpful for social media as properly.
SMH: Shaking my head
For the occasions when it’s mandatory individuals know that you simply’re unimpressed or incredulous, and presumably actually shaking your head behind that display.
TBH: To be sincere
Very like IMO, this social media abbreviation is used to indicate vulnerability, as a humble flex, to share an opinion or present you agree or disagree with one thing.
TBT: Throwback Thursday
Like FBF, that is one other social media-designated day of nostalgia.
TFTF: Thanks for the observe
Twitter slang. This social media abbreviation is a option to work together in a optimistic approach with somebody who not too long ago began following you on social.
TFW: That feeling when
Precedes an typically relatable expertise, and is normally accompanied by a meme.
Supply: Reddit
TGIF: Thank God it’s Friday
As a result of everyone’s working for the weekend.
TL;DR: Too lengthy; Didn’t learn
Normally used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy rationalization, form of just like the Coles Notes model of a social media caption.
WBW: Wayback Wednesday
Wayback Wednesday takes a visit down reminiscence lane on hump day.
WCW: Girl crush Wednesday
A day of the week to have fun a self-identifying lady, normally on Instagram, for no matter motive! There’s additionally MCM: Man Crush Monday. WCW can be utilized in a caption or as a hashtag.
At present’s #WCW is the immensely gifted @Khosi_Ngema_ . She performs Fikile Bhele on Netflix’s collection Blood & Water (when you haven’t watched season 1, RUN DON’T WALK! Season 2 simply began, and we’re already deep). Khosi is simply 21 years outdated and is already killing the sport. pic.twitter.com/QjGgWPBUXa
— Gabrielle Union (@itsgabrielleu) September 29, 2021
B2B: Enterprise to enterprise
Shorthand for a corporation that gives services or products for companies (fairly than people).
B2C: Enterprise to client
Describes an organization that gives services or products on to clients.
CMGR: Group supervisor
Group managers domesticate a model’s relationships on social media. To not be confused with social media managers, neighborhood managers interact and nurture the corporate’s neighborhood.
CTA: Name to motion
A name to motion is a verbal, written, or visible immediate. It presents individuals a directive on what to do subsequent, whether or not that’s “Enroll,” “Subscribe,” or “Name us right now.”
Useful resource: Right here’s how one can write an efficient CTA.
EOD: Finish of day
Normally to indicate a deadline. For instance, “Please get this report again to me by EOD Monday.”
EOW: Finish of week
Similar as above, however for the tip of the week (TGIF).
EM: E mail me
There’s no have to schedule one other Zoom assembly. This may be found out in writing.
ETA: Estimated Time Of Arrival
The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that weblog put up we’re ready on?”
F2F: Head to head
This acronym is used when wanting to rearrange an in-person assembly. For instance, “Quite than one other Zoom assembly, let’s schedule one thing F2F.”
IAM: In a gathering
An abbreviation to indicate that now shouldn’t be the perfect time for a telephone name or an infinite barrage of textual content messages. You’re busy!
ISO: In quest of
Usually utilized in boards and teams the place issues are solicited, offered, or exchanged.
Supply: Fb
IT: Info know-how
The division you’ll wish to name once you’re having technical difficulties (after you attempt turning it on and off once more).
KPI: Key efficiency indicator
A key efficiency indicator is a measure that tracks how successfully an organization is undertaking its objectives.
Useful resource: These are the KPIs to trace with a purpose to measure your model’s success.
MoM: Month over month
Used to indicate development or quantitative modifications taking place every 4 weeks. Generally used for modifications in income, lively customers, web page views or signal ups. There’s additionally YoY: 12 months over yr. This measures the identical quantitative metrics, however evaluating information over 12 months as an alternative of 4 weeks.
OOO: Out of workplace
Normally included in an automatic e mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, touring for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I will likely be OOO for the subsequent three days on trip.”
P/E: Value to earnings
A ratio or metric typically utilized by buyers and enterprise analysts to find out the worth of an organization.
ROI: Return on funding
ROI measures how a lot revenue is delivered for given company initiatives. ROI is among the commonest methods companies assess the success of campaigns and ventures.
Useful resource: Discover ways to monitor and enhance your social media ROI.
SEM: Search engine advertising and marketing
Search engine advertising and marketing is a technique of promoting on the Web. It entails buying adverts on search engines like google to extend web site site visitors.
search engine marketing: SEO
SEO goals to enhance natural search engine outcomes and enhance the visibility of content material on the net.
Useful resource: Does social media impression search engine marketing? We let you realize right here.
SERP: Search engine outcomes web page
These are the paid and natural web page outcomes which can be displayed by a search engine after a person performs a search.
SMART (objectives): particular, measurable, attainable, related, well timed
A typical enterprise acronym utilized in goal-setting. It reminds the individual setting the objectives to create ones that may be tracked and really achieved.
Useful resource: Right here’s how one can set SMART objectives to arrange your model for social media success.
SMB: Small and midsize companies
Small companies are companies with lower than 50 workers. Midsize (or medium-sized) companies sometimes have lower than 250. In addition they are generally known as small and midsize enterprises (SMEs).
Useful resource: Is your model a small enterprise? Listed below are some suggestions that can assist you along with your social media technique.
SMM: Social media advertising and marketing
The follow of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.
SMO: Social media optimization
Social media optimization ensures the usage of the suitable platforms for model advertising and marketing. It’s similar to SMM.
SoLoMo: Social, native, cellular
Social, native, cellular describes the convergence of cellular and regionally focused social media advertising and marketing that’s grown in reputation because of geo-location know-how.
SRP: Social relationship platform
An SRP is a centralized platform that makes use of enterprise-grade know-how to permit corporations to publish on a number of social media websites, in addition to monitor, average, and analyze.
Useful resource: When you’re on the lookout for an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s how one can use it.
TBD: To Be determined/decided
Use this acronym when the knowledge you want isn’t recognized but, as in “Cake for Alyssa’s birthday on Thursday! Flavour TBD.”
TOS: Phrases of service
Phrases of service are the authorized guidelines customers comply with observe to make use of a social platform.
UGC: Consumer-generated content material
Consumer-generated content material refers to any content material, together with posts, photographs, or movies, created by customers of a platform fairly than a model.
WOM: Phrase of mouth
Phrase-of-mouth advertising and marketing refers back to the viral passing of brand name dialog on-line by the lively encouragement of an organization.
API: Software programming interface
An API is a set of instruments, definitions, and protocols that enables software program builders to backend one system with one other. For example, Google Maps has APIs out there for net browser and app integration in order that totally different corporations can combine map know-how.
CMS: Content material administration system
A content material administration system is a platform that hosts the creation and administration of digital content material. Fashionable content material administration methods embrace WordPress, Joomla, and Drupal.
CPC: Value per click on
The worth an advertiser pays for every click on earned on a marketing campaign.
CR: Conversion price
The conversion price measures the share of people that have taken an motion in your marketing campaign resembling views, registrations, downloads, purchases. Conversions are a key metric with regards to calculating ROI.
CRO: Conversion price optimization
Measures taken to enhance conversions.
CTR: Click on-through price
A click-through price represents the share of people that click on on a hyperlink after being offered with the choice.
CX: Buyer expertise
Buyer expertise refers back to the relationship a buyer has with an organization by varied interactions and touchpoints. Mapping out the shopper journey is an efficient approach to make sure a buyer could have a great expertise along with your firm.
ESP: E mail service supplier
In easy phrases, an ESP is a third-party firm that gives e mail companies, resembling e-newsletter deployment or advertising and marketing campaigns. Fashionable corporations embrace MailChimp, Fixed Contact, and Drip.
FTP: File transport protocol
A approach of transferring information or copying information between computer systems. Usually used for file switch between a server on a community and a consumer’s pc. This is among the best methods of transferring information — and likewise the oldest, because it was going down within the pre-internet period.
GA: Google Analytics
Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.
Useful resource: We let you know how one can arrange Google Analytics and use it to trace your model’s social media success.
IM: Immediate messaging
Sending a typed message to another person’s pc instantly. For instance, you’ll be able to ship an IM over Slack, Google’s Hangout Conversations or Skype chat.
OS: Working system
The software program that runs a pc, pill or smartphone. For instance, once you get a notification in your iPhone to replace to iOS 16, you’re updating the OS that runs your telephone.
PV: Web page views
Web page views is a tally of what number of guests have landed on a given net web page. Total web page views stats typically tracked alongside distinctive web page views.
RSS: Wealthy web site abstract
RSS, generally referred to as Actually Easy Syndication, is a format for syndicating net content material. (Which means content material from one web site is made out there for one more web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.
Useful resource: Try the Hootsuite Syndicator.
Saas: Software program as a Service
Software program as a service refers to cloud-based purposes which can be out there to clients over the Web. It’s generally also referred to as “on-demand software program” or software program plus companies.” Examples embrace e mail and calendar apps, and Hootsuite.
SOV: Share of voice
Share of voice measures the quantity of publicity an organization owns in comparison with its opponents. Social share of voice, then again, measures model publicity primarily based on social dialog about an organization.
UI: Consumer interface
The visible a part of a system that’s been designed for finish customers. Principally, it’s the place people and machines meet.
URL: Uniform useful resource locator
A URL is the worldwide net tackle of a web site or web page. This weblog put up’s URL is https://weblog.hootsuite.com/social-media-acronyms-marketers-know/.
UV: Distinctive views
Distinctive views are the variety of particular person viewers of a web page, video, or picture. For instance, if a single person reads a narrative on a web site 10 occasions, it’s going to register as 10 web page views and one distinctive view.
UX: Consumer expertise
In digital design, person expertise examines how successfully individuals interface with methods resembling web sites or purposes. Good UX goals to know customers’ values, wants, skills, and obstacles.
VPN: Digital personal community
A personal community that offers the person anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN is likely to be used to guard the person from hackers or spyware and adware.
Gen Z has a spending energy estimated at over $143 billion — that’s some huge cash. And Gen Z’ers are recognized for aligning their spending with their values, so now’s the time to be #relatable. Right here’s the abbreviations Gen Z is utilizing proper now.
411: Info
When you’ve bought the 411, you realize what’s up.
AF: As f–––
An addition for emphasis, i.e. I’m hungry AF.
“who bought you smiling?” me im humorous af
— Noah ✵ (@noahdonotcare) June 10, 2022
AFK: Away from keyboard
Used to let others know there is likely to be a little bit of a delay in replying to their message as a result of, properly, you aren’t at your keyboard proper now or are at present offline.
BAE: Earlier than anybody else
Affectionate time period for somebody’s pal, crush or companion.
BC: As a result of
‘Trigger BC is simply simpler.
BFF: Greatest associates without end
An acronym that exhibits somebody is a extremely, actually shut pal. Like, the perfect.
FFS: For f–––‘s sake
Simply complete exasperation.
FML: F––– my life
Usually used earlier than or after an unlucky anecdote.
GOAT: Best of all time
This social media acronym acknowledges the perfect of their subject. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.
HMU: Hit me up
Name me, get in contact, slide into my DMs, and so forth.
IDK: I don’t know
When you don’t know what this implies, IDK how that can assist you.
idk what anxious individual wants to listen to this however remind your self that you’re nonetheless liked even when ppl are upset with you.
— Kemi Marie (@kemimarie) June 13, 2022
IDGI: I don’t get it
An acronym used to precise confusion.
ILY: I really like you
Typically additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.
JK: Simply kidding
A useful add-on for when the joke’s not apparent.
JTM: Simply the messenger
Shorthand to point that you simply’re not the supply of the information you’re sharing. Usually utilized in teams and message boards.
KK: Okay
A approach of claiming, “cool” or “all good” or “I bought it.” However once you sort KK, you’re exhibiting that you simply’re chill about that call. You’re informal.
LOL: Laughing out loud
As a result of we are able to’t hear your laughter on the Web.
LOML: Love of my life
One other shorthand time period of affection (used largely in platonic and romantic relationships—don’t use it along with your boss).
LMAO: Laughing my a–– off
For when laughing usually doesn’t reduce it. Or when one thing is de facto humorous.
Lmao I’m obsessive about my cat. Why does she appear like this? pic.twitter.com/foA043lCja
— Jillian Suh-Kurovski (@BugsOrBust) June 13, 2022
MRW: My response when
A social media acronym that’s most frequently paired with a picture or GIF to indicate the way you’re feeling about one thing.
NVM: Nevermind
Simply neglect about it.
nvm i nearly bought bit by a snake https://t.co/Xks2xhT4kD
— Neon Genesis Martellegram (@martellegram) June 13, 2022
Obvs: Clearly
Obvi can be used, obvs.
OH: Overheard
Precedes a direct quote or paraphrase picked up from eavesdropping.
OMG: Oh my God
Or “Oh my goodness” additionally works.
OMW: On my approach
An abbreviation to make use of once you’re assembly up with somebody, or simply expressing being on the transfer typically.
i believe it’s a cry in my automobile to phoebe bridgers omw house from work kinda day
— yerba mate fanatic (@staticbuzzzz) June 26, 2022
Pls: Please
Please, sans vowels.
POV: Standpoint
This acronym has been round a very long time, nevertheless it’s blown up particularly on TikTok: creators sometimes deal with the digital camera as if it’s an individual, giving viewers that individual’s perspective.
@cryingwithpancakes I’ll get the display mounted quickly after these payments 🥲 #pov
PSA: Public service announcement
A option to broadcast a message thought-about invaluable to most of the people.
RN: Proper now
An actual-time temper, i.e. “So hungry RN.” You too can ask somebody WYD RN? (Translation: What are you doing proper now?)
ROFL: Rolling on the ground laughing
A full diploma above LMAO.
SRSLY: Significantly
For critical incredulity.
TMI: An excessive amount of data
Used earlier than offering an excessive amount of data (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”
TTKU: Attempt to sustain
Usually utilized in a sassy option to name somebody out after they’re not fairly quick sufficient to know a joke or a reality.
TY: Thanks
Or thx.
WBU: What about you
“I’m doing nice, WBU?”
WDYM: What do you imply
An abbreviation to indicate you don’t completely get what’s happening proper now. You want somebody to make clear for you.
WTF: What the f–––
Significantly, WTF. Additionally could be shortened to only TF.
YOLO: You solely dwell as soon as
Only some years in the past, YOLO was used rather a lot to indicate that you simply’re dwelling your greatest life. Now, in true Gen Z fashion, it’s largely utilized in an ironic approach—it’s cringey.
@ohlookits1111 #slay #yolo #cringe #genz #millennial #zillennial #bikeride #colonialparkway #jamestownva #williamsburgva #virginia #heyya #slayya
YW: You’re welcome
Don’t point out it, utilizing solely as many letters as mandatory.
Grasp these acronyms and your model will likely be one step nearer to social media success.
(It’s all a part of growing an efficient technique).
Alright people, class is formally dismissed. For now. Get your self a snack, you’ve been working arduous AF.
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Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.
