On the brand new episode of The Advertising Companion, Mathew Sweezey and I deal with 15 common advertising traits in 45 minutes. Going into a brand new yr, we every weigh in on the relative significance of:
- social media advertising
- content material advertising
- e mail advertising
- stay stream video
- junk mail
- influencer advertising
- on-line customer support/buyer expertise
- Direct to Shopper
- crypto intersection with advertising + neighborhood
- knowledge administration
- AI integration
- Account-based advertising
Every of us charges the favored advertising traits from 1 (purple sizzling) to five (not so sizzling) and I can just about assure you that you just’re going to be shocked by a few of these views. Mathew and I don’t at all times agree, however in each case, we flesh out an attention-grabbing and contemporary perspective on these important traits.
It’s fast-paced, it will get somewhat emotional, and it’s an unmissable episode:
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