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15 Widespread Advertising Developments: Scorching or Not?

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On the brand new episode of The Advertising Companion, Mathew Sweezey and I deal with 15 common advertising traits in 45 minutes. Going into a brand new yr, we every weigh in on the relative significance of:

  1. social media advertising
  2. content material advertising
  3. e mail advertising
  4. blogs/newsletters
  5. stay stream video
  6. podcasts
  7. Discord
  8. junk mail
  9. influencer advertising
  10. on-line customer support/buyer expertise
  11. Direct to Shopper
  12. crypto intersection with advertising + neighborhood
  13. knowledge administration
  14. AI integration
  15. Account-based advertising

Every of us charges the favored advertising traits from 1 (purple sizzling) to five (not so sizzling) and I can just about assure you that you just’re going to be shocked by a few of these views. Mathew and I don’t at all times agree, however in each case, we flesh out an attention-grabbing and contemporary perspective on these important traits.

It’s fast-paced, it will get somewhat emotional, and it’s an unmissable episode:

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