On the lookout for the newest and best social media statistics for 2023? We’ve compiled essentially the most useful insights for every platform so you will get an thought of which channel or developments to deal with this yr.
Use this social media information on viewers demographics, utilization, and behaviors to tell your advertising and social media technique for the yr forward.
A be aware on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and reviews from the platforms themselves. Interested by digging deeper? Begin with Hootsuite’s World State of Digital 2022 Report.
Social media utilization statistics
Supply: Hootsuite’s Digital Tendencies Report 2022
Supply: Hootsuite’s Digital Tendencies Report 2022
Supply: Hootsuite’s Digital Tendencies Report 2022
Social media promoting statistics
Wish to dive deeper into social promoting? Learn extra insights in Essential Social Media Promoting Stats.
Instagram statistics
Customers
Demographics
Supply: Statista
Utilization
Supply: Hootsuite’s Digital Tendencies Report 2022
Manufacturers
On the lookout for much more Instagram advertising stats? Have a peek at 35 Instagram Stats That Matter to Entrepreneurs in 2023.
Fb statistics
Customers
Supply: Hootsuite’s Digital Tendencies Report 2022
Demographics
Utilization
Supply: Hootsuite’s Digital Tendencies Report 2022
Manufacturers
Supply: Statista
If you wish to get forward of the social commerce sport, take a look at our Information to Getting Began with Social Commerce or much more Fb stats.
TikTok statistics
Customers
Supply: Insider Intelligence
Supply: Statista
Demographics
Utilization
Supply: Insider Intelligence
Manufacturers
Are your TikToks ticking all of the engagement bins? Stage up your TikTok data with 23 Essential TikTok Stats Entrepreneurs Have to Know in 2023.
Twitter statistics
Customers
Supply: Statista
Demographics
- 38.5% of Twitter’s customers are aged 25-34
- Solely 6.6% of Twitter’s customers are aged 13-17
- Worldwide, Twitter’s viewers leans extra male, with 56.4% of the platform’s demographic figuring out as male. 43.6% of Twitter’s viewers identifies as feminine
- 33% of People who use Twitter have a faculty diploma
Utilization
Supply: Insider Intelligence
Manufacturers
Comply with this hyperlink for much more Twitter stats.
YouTube statistics
Customers
Demographics
- 80% of oldsters say that their kids (below 11) watch YouTube
- 54% of YouTube customers are male, and 46% are feminine
- YouTube is hottest in India, carefully adopted by the US and Indonesia
- The video platform is utilized by 95% of US teenagers, making it the hottest social media platform amongst Gen Z
Supply: Pew Analysis Heart
Utilization
Manufacturers
Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Entrepreneurs in 2023.
LinkedIn statistics
Customers
Demographics
- Over 194 million People use LinkedIn, making the nation the highest person charge on this planet
- Finland has one of many lowest LinkedIn utilization charges, with solely 1 million folks on the platform
- Practically 60% of LinkedIn customers are between the ages of 25 and 34, whereas customers aged 55+ solely make up 2.9% of the platform’s viewers
Supply: Statista
Utilization
Manufacturers
For those who’re after much more juicy LinkedIn stats, have a learn by LinkedIn Statistics Entrepreneurs Ought to Know.
Pinterest statistics
Customers
Demographics
Supply: Statista
Utilization
Manufacturers
Take a look at extra hair-raising Pinterest stats with our weblog on Pinterest Statistics That Matter to Entrepreneurs.
Snapchat statistics
Customers
Demographics
Supply: Hootsuite’s Digital Tendencies Report 2022
Utilization
- On common, customers spend a little bit over 3 hours monthly on Snapchat
- Surprisingly, Snapchat is the one channel that doesn’t maintain its person base solely, which means that Snapchat’s viewers can also be scrolling by different channels
- 59% of Snapchat customers go to the app day by day
- In 2022, day by day common time spent for customers aged 35 and older watching Reveals and writer content material elevated by greater than 40% year-over-year
Manufacturers
Need extra Snapchat stats in your life? Learn Snapchat Stats That Matter to Social Media Entrepreneurs subsequent.
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