20 New Efficient Product Launch Announcement Emails — Stripo.electronic mail

What makes iPhones the most-awaited product of the yr? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (expensive Apple builders, I urge your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

In fact, one might imagine that Apple is so awaited due to the ability of its model identify. Nonetheless, this model was not all the time this well-known. However their first launch was broadly mentioned. They owe their success to a well-thought-out product launch marketing campaign and a correct new product launch announcement electronic mail.

(Supply: E mail from Apple)

Well-known manufacturers evoke anticipation and need in prospects to purchase and use their merchandise. How? We’ll share examples of the perfect product launch campaigns run by world-famous corporations.

Use Stripo’s product launch electronic mail templates to begin your individual electronic mail marketing campaign ASAP

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What’s a product launch announcement?

The product launch announcement is a set of actions aimed toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet prospects’ wants and even exceed their expectations.

Previous to selling and asserting your up-and-coming product, attempt it out, and outline its execs and cons. And be sincere with the audience throughout the entire announcement marketing campaign.

(Supply: E mail from Starbucks)

The best way to announce a product launch successfully through newsletters

You will want to construct a product launch electronic mail sequence to maintain the audience up to date and to maintain them concerned with your product.

What number of emails must be within the sequence? Depends upon how a lot time you could have left. However make, at the least, 3 of them.

E mail 1 — Teaser electronic mail

The primary electronic mail — a teaser electronic mail — is to tell recipients concerning the upcoming launch. On this approach, you construct anticipation. Right here, you’ll be able to point out a couple of distinctive options that your product possesses, or could say that one thing large is coming.SahringSpecifying the launch date is non-compulsory at this stage.

(Supply: E mail from Apple)

(Supply: E mail from Monica Vinader)

E mail 2 — Product launch announcement electronic mail

The second is to replace your customers. Remind them concerning the options you talked about in a earlier electronic mail and add a brand new one.

(Supply: E mail from Porsche)

Or share some data in your product in case you have not finished this within the earlier electronic mail. Make sure you embody some images of the product.

(Supply: E mail from Apple)

E mail 3 — Product announcement electronic mail together with the Pre-Order possibility

Within the third electronic mail, after you could have revealed the product’s principal choices, add images and the “Pre-order” button on this electronic mail.

Many staunch followers would like to be the primary to personal your product.

(Supply: E mail from WB Video games)

E mail 4 — Saying that the product has been launched

The fourth product launch electronic mail is to tell recipients that the product has been launched. Right here you clarify to prospects how they will get this product.

(Supply: E mail from Brighton)

E mail 5 — Observe up electronic mail

Regardless of how ardently your prospects had been ready to your product, some nonetheless may need missed the brand new product launch electronic mail. Remind them they will nonetheless purchase your product.

(Supply: E mail from Adidas)

Vital to notice:

In case you begin the brand new product announcement electronic mail marketing campaign a couple of months/yr previous to the discharge date, then you might be welcome to increase your sequence to 4-6 emails.

20 efficient product launch electronic mail examples

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Hold prospects intrigued until the final second — Lamborghini

This well-known automotive model is aware of find out how to preserve prospects’ curiosity with out saying a phrase about what they will launch. As an alternative, they’re inviting their model fanatics to an occasion the place they will share the small print of the brand new product. Even the picture on this new product launch electronic mail pattern doesn’t say something concerning the future launch.

(Supply: E mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Enable early entry both to these prospects who purchase from you extra typically than different customers, or to those that downloaded your app, similar to Athlet did it.

(Supply: E mail from Athleta)

Instance 3. Let your staunch prospects be the primary to know — Adidas

On this electronic mail, Adidas promised to inform prospects concerning the product launch a couple of hours earlier than they ship over the product launch announcement electronic mail to your complete contact base.

(Supply: E mail from Adidas)

Instance 4. Add some thriller to your emails — Mercedes Benz

You do not actually need to point out the product you might be about to launch in a product launch announcement electronic mail. Present its prototype.

(Supply: E mail from Mercedes Benz)

Instance 5. Present detailed data on the product — E mail on Acid

(Supply: E mail from E mail on Acid)

Be descriptive. The extra particulars you share within the product introduction electronic mail the higher.

I can’t omit the infographics on this electronic mail — it’s superior. 

Instance 6. Present the product from totally different angles — Hill Metropolis

(Supply: E mail from Hill Metropolis)

There are circumstances when a picture is price a thousand phrases, particularly in terms of product introduction emails.

Instance 7. Let the designer current their very own assortment — Brighton

Personally, I really like this custom carried out by Brighton, the jewellery retailer.

(Supply: E mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this specific line.

Instance 8. Be supportive — Everlane

(Supply: E mail from Everlane)

It is a new product merchandise and prospects have no idea whether or not it’s about to go nicely with the remainder of their wardrobe. Be supportive — present them with style suggestions on find out how to put on this cashmere rib with different items of the model’s attire. Everlane even shared images of what it’s about to seem like.

A pleasant trick to extend gross sales, huh?

That is considered one of my favourite clothes line launch e-newsletter examples.

Instance 9. Persuade to purchase from you/play on folks’s self-importance — Maybelline

(Supply: E mail from Maybelline)

In the case of style and tendencies, for plenty of your subscribers, nothing will be extra convincing than suggestions by distinguished folks. The Oprah Journal awarded this lipstick, proper? — Then undoubtedly, I ought to attempt it, too.

Instance 10. Make it clear — Tesla

(Supply: E mail from Tesla)

Actually, you do should be mysterious, and intriguing, however not on the product launch day. As soon as the product is on the market to order or pre-order, make your copy straight. Add images and even movies of the newly launched product. There must be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

(Supply: E mail from Appcues)

Solely the one who is in love with the product can describe it at its greatest. And who loves the product most? Proper, the CEO and builders. In some circumstances, it’s the identical individual.

Let the CEO communicate, and document a video the place she or he describes the professionals of the product within the smallest particulars.

Decide a product launch electronic mail template from our gallery

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Instance 12. Ship an invite to a stay presentation — Tesla

If you’re internet hosting a complete offline occasion the place a speaker on behalf of your staff presents a just-launched product, remember to ship the occasion announcement electronic mail to your contact base, together with current prospects.

(Supply: E mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nonetheless, they’d additionally promoted this occasion through social media channels.

Instance 13. Encourage to buy your product — Apple

(Supply: E mail from Apple)

Apple might be the perfect at working product launch electronic mail campaigns. Each phrase, each character issues.

Another factor that makes them distinctive — as soon as the precise product launch date is about, they hurry to share it with prospects!

Instance 14. Be interesting — Ferrari

(Supply: E mail from Ferrari)

It is a good announcement of an upcoming product. Ferrari right here appeals to self-importance 🙂

As a result of who wouldn’t prefer to be the primary to own one thing luxurious? And to win…

The “Pre-order” button helps — it means I received’t have to remain in line, I’ll obtain my parcel on the discharge day, I will probably be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly

(Supply: E mail from Grammarly)

High-requested function… good trick! Even when a few of your prospects didn’t care about this feature, they’re now prone to attempt it out to search out out what made it so anticipated.

Instance 16. Spotlight the brand new options intimately — Nokia

(Supply: Actually Good Emails)

I discover this electronic mail marketing campaign good for 3 causes:

1. The 2 CTA buttons that repeat themselves.

2. Brian Crecente from Rolling Stone praised this product.

3. Nokia highlighted the highest execs of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this electronic mail, prospects will nonetheless see that this watch is price contemplating if not buying.

Instance 17. Remind how quickly the product will probably be launched — Brighton

(Supply: E mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail will not be a bit of the product launch marketing campaign.

Good technique to not let your prospects overlook about your releases.

Instance 18. Construct a product launch electronic mail sequence — Everlane

Everlane despatched out 4 emails.

E mail 1 

They simply knowledgeable us that each minute one million plastic bottles are made. And added they’re about to do one thing about it:

(Supply: E mail from Everlane)

E mail 2

They notified us they will get rid of virgin plastic by producing outwear out of it:

E mail 3

They lastly allow us to take a sneak peek on the upcoming product.

E mail 4

They lastly introduced the sale has been began and added the CTA button.

That is easy but wonderful!

Instance 19. Structurize your electronic mail for simpler notion — Stripo

New product launch electronic mail template:

This electronic mail template accommodates room for heading and CTA textual content, video block, and outline fields. All content material is structured.  Which makes it simpler to understand data and makes your electronic mail extra interesting.

When you decide it to your future product launch electronic mail campaigns, you’ll solely must barely edit it:  substitute our content material and emblem with yours.

Instance 20. Join a brand new product launch with earlier releases or your model historical past — Porsche

Let your prospects purchase not solely your product however your story. Issues which have a historical past usually price extra and are cherished extra.

(Supply: E mail from Porsche)

Product launch electronic mail topic strains: Examples

The topic could also be inventive, but clear and descriptive.

1. You’ve signed up for the Alphaedge 4D Sneakers launch — Adidas.

2. We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan — Porsche.

3. Introducing Marketing campaign Precheck — E mail on Acid.

4. Introducing the seamless Practice Tee — Hill Metropolis.

5. JUST RELEASED: An Unique New Assortment! — Brighton.

6. Cashmere Rib Is Right here — Everlane.

7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

8. Tesla Updates: Mannequin 3 is Accessible to Order — Tesla.

9. Introducing The Progress Lab! — Appcues.

10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

13. Nokia metal HR has arrived — Nokia.

14. Impressed by the longer term: The VISION AVTR — Mercedes.

15. In 7 Days: ReNew — Everlane.

16. It’s Time to Renew — Everlane.

17. In 2 Days: ReNew — Everlane.

18. The Wait Is Over: ReNew — Everlane.

19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

20.  Meet the Superhero of Denims — Athleta.

21. Introducing the primary ever Hole Residence Assortment — Hole.

22.  We requested, we listened, we launched! — Monica Vinader.

23.  YEEZY LAUNCH STARTS IN… — Adidas.

24.  In The Particulars: Launching Enchanted Backyard — Brighton.

25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There aren’t any greatest practices on find out how to write efficient product launch topic strains. There’s one rule solely: Be inventive and daring when engaged on a brand new topic line to your launch messages.

The best way to construct a product launch electronic mail with Stripo

You possibly can decide any from our “New assortment”, and “Product replace” electronic mail templates.

Additionally, you’ll be able to effortlessly construct one with us:

Step 1. Decide a template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and decide the one you want.

Browse Stripo’s prebuilt electronic mail templates

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Step 2. Work on product launch electronic mail header

Add your emblem and insert it as a picture.

You may as well add a menu if obligatory. Nonetheless, well-known manufacturers virtually by no means do it for product announcement emails.

Constructing a banner to your product launch electronic mail

The banner will be represented as an a) banner picture or a b) carousel of banners.

a) banner picture

• add your banner picture;

• then select orientation;

• apply matching filters;

• add a replica over your banner picture to make it compelling;

• you may also add an image of a CTA button drawn by your designer over your banner picture. 

For extra data on find out how to construct an efficient banner with Stripo in underneath 10 minutes, please consult with our weblog put up and watch a brief video.

b) carousel of banners

There are two forms of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail and Yahoo each desktop and cellular apps.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails enhance prospects’ engagement. 

Stripo permits including as much as 16 slides:

• drag an AMP carousel block in your product announcement electronic mail template;

• allow “Preview photos”, set their measurement — the preview photos will probably be situated under the picture carousel;

• add your picture;

• edit it if obligatory;

• place a CTA button over it should you like;

• click on the “Add slide” button;

• add a brand new picture, and so on.

For extra data on find out how to construct AMP carousels with Stripo, please consult with our respective weblog put up.

Including video

Video, the place you spotlight your new product’s options or present find out how to use it, can enhance the conversion price.

Straightforward to embed one with Stripo in your emails:

• drag a video block into your electronic mail;

• insert the hyperlink to your video that you simply’ve beforehand uploaded to Youtube or Vimeo in a respective area;

• Stripo will add video’s alt textual content mechanically;

• select the play button coloration;

• add a customized thumbnail picture to make it extra significant. 

Including countdown timer

Timers are essential for emails of this type.

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere exterior an editor, then paste the embed code and work on the timer’s responsive design.

With Stripo, you’ll be able to construct and customise timers immediately in our editor:

Designing a CTA button

Have you ever satisfied potential prospects they should purchase your product? — Nice! Present them the place they will do it.

Construct a CTA button that’s fairly noticeable:

• open the “Look tab”;

• go to the “Common” settings;

• enter the “Button” tab;

• work on the button’s design — this fashion, you apply these settings to all of the buttons you’re going to use in your electronic mail;

• allow the “Spotlight hovered buttons” possibility should you like — your buttons will change coloration as soon as a consumer locations the mouse pointer over your button;

• toggle the “Assist of Outlook” button — if you would like your buttons to save lots of them form in Outlook;

• drag the button block in your electronic mail template.

Please, discover extra data on the forms of buttons in our “E mail Name to Motion Greatest Practices” weblog put up.

Ultimate ideas

E mail is a strong channel. We simply confirmed find out how to correctly electronic mail a buyer a few new product.

However we suggest that your launch marketing campaign additionally contains social media bulletins, and advertisements on mass media — to make your product launch campaigns much more highly effective.