The 2022 TV 12 months included a $43 billion mega-merger, an inflow of FAST channels, AVOD tiers and fixed govt shuffling. And with all that disruption, it’s straightforward for different necessary tv tendencies to get ignored.
As a part of Adweek’s year-in-review protection, we requested 25 of the highest TV executives from broadcast, cable and streaming retailers; advert gross sales chiefs; and media patrons about which tendencies deserve extra consideration within the trade.
Plus, keep tuned for extra year-in-review tales within the coming days, together with advert gross sales chiefs and patrons explaining how the advert market modified in 2022, an important factor TV executives realized within the 12 months and the place the trade will go in 2023.
