3 Superior E-book Touchdown Pages That Convert Like Loopy

February 3, 2023

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So you will have an book.

However what’s the easiest way to get it in entrance of your dream clients?

The reply is easy: it’s best to create a touchdown web page for it after which drive site visitors to it with paid advertisements. Want some inspiration?

Listed below are three superior book touchdown pages that convert like loopy…

Lead Magnet Ebooks vs. Paid Ebooks

Ebooks can be utilized for 2 completely different functions:

Producing leads. You may give your book away without cost in change for the potential buyer’s e-mail deal with. This allows you to then promote your services and products to them by way of e-mail.
Producing income. You may also promote your book. Not solely have they got insanely high-profit margins however you may also set the value a lot larger than folks sometimes pay for books offered that you just promote it independently and never on a market like Amazon.

On this article, we’re going to take a look at one lead era touchdown web page and two gross sales pages.

#1 “Advertising and marketing Secrets and techniques Blackbook” by Russel Brunson

Our co-founder Russel Brunson had been constructing on-line companies for no less than a decade previous to launching ClickFunnels again in 2014.

Since then, he has grown ClickFunnels to over 100,000 customers and over $100M in annual income.

Given this observe file, it’s protected to say that he is aware of a factor or two about advertising and marketing.

He might simply promote his “Advertising and marketing Secrets and techniques Blackbook” which options his high 99 advertising and marketing suggestions. However he determined to make use of it as a lead magnet as a substitute!

Right here’s what you see above the fold on its touchdown web page:

"Marketing Secrets Blackbook" by Russel Brunson

Be aware the:

Easy headline. It’s actually simply the identify of the book. It really works as a result of it piques the potential buyer’s curiosity. Who doesn’t need to be taught advertising and marketing secrets and techniques??
Subheadline that gives extra info. We clarify that the book consists of 99 advertising and marketing secrets and techniques and emphasize that it’s going to alter not simply your enterprise but additionally your life.
Choose-in type copy that emphasizes that this book is FREE., You may assume that it’s apparent to everybody that your lead magnet is free however that’s not at all times the case. That’s why it’s so essential to emphasise that it’s FREE on its touchdown web page.

Then, as you scroll down, you see this assertion that we use to pique curiosity, present social proof, and reiterate that this can be a FREE book:

Then, as you scroll down, you see this statement that we use to pique curiosity, provide social proof, and reiterate that this is a FREE ebook:

Beneath it you’ll discover the physique copy that begins with Russel pitching the #1 advantage of this book – you’ll be able to be taught what you could know shortly after which implement it in your enterprise.

Below it you’ll find the body copy that starts with Russel pitching the #1 benefit of this ebook

Beneath there’s a bit the place Russel emphasizes that this book will help you get the outcomes that you’re in search of and offers extra details about what’s included in it.

Below there’s a section where Russel emphasizes that this ebook can help you get the results that you are looking for and provides more information about what’s included in it.

Then there’s a bit that gives teasers for a few of the advertising and marketing secrets and techniques mentioned within the book.

Displaying the lock icon subsequent to every teaser is a neat concept if we could say so ourselves – it serves as a reminder that you may unlock these secrets and techniques by getting the book.

All you could do is click on on the call-to-action button!

All you need to do is click on the call-to-action button!

Beneath this call-to-action button you see the “WAIT! We’re Not Carried out!” subheadline and the teaser checklist continues.

Breaking apart the teaser checklist like that helps reinforce that the book is full of precious info.

Breaking up the teaser list like that helps reinforce that the ebook is packed with valuable information.

As you scroll down the teaser checklist continues:

As you scroll down the teaser list continues:

Then there’s a “Cherry Picked Simply For You” subheadline that reiterates the concept these are Russel’s most useful advertising and marketing suggestions.

The copy under the subheadline reinforces it – this isn’t some random stuff, these are the best-of-the-best, highest-impact advertising and marketing and gross sales methods.

Then there’s the ultimate call-to-action button – be aware how its copy is tremendous particular and emphasizes that this book is FREE.

Then there’s a “Cherry Picked Just For You” subheadline that reiterates the idea that these are Russel’s most valuable marketing tips.

Key Takeaways

Promote Your Free E book Like It’s a Paid Product

You may assume that our “Advertising and marketing Secrets and techniques Blackbook” touchdown web page is overkill. Why put a lot effort into one thing that we’re gifting away without cost?

However lead magnet touchdown pages which might be indistinguishable from gross sales pages convert the most effective.

Such a lead magnet touchdown web page will help you improve the perceived worth of your book, pique potential clients’ curiosity, and get them excited concerning the supply.

And the book is free signifies that they don’t have something to lose by downloading it!

We advocate experimenting with this method – it may well provide help to drastically improve your conversion charge.

Pique the Potential Buyer’s Curiosity

Probably the most frequent errors that we see folks make on their lead magnet touchdown pages is giving every thing away on the touchdown web page itself.

They inform the potential buyer what the book is about in a manner that makes them lose curiosity.

If the potential buyer believes that they already know what the important thing message of your book is, why would they obtain it?

That is the precise reverse of what try to be doing – you could pique the potential buyer’s curiosity in order that they might need to obtain the book simply to see what it’s all about!

Have a look at how we’re interesting to curiosity on this touchdown web page:

Take into consideration how one can implement all this by yourself touchdown web page to pique the potential buyer’s curiosity.

#2 “Designing Internet Purposes” by Nathan Barry

Nathan Barry is greatest often known as the founding father of the wildly profitable e-mail advertising and marketing firm ConvertKit.

Nonetheless, he first made a reputation for himself within the entrepreneurial group by documenting the method of publishing a number of ebooks.

“Designing Internet Purposes”, which Nathan sells to today, was the second book he revealed. Let’s check out its gross sales web page.

Right here’s what you see above the fold:

"Designing Web Applications" by Nathan Barry

Be aware the:

Easy headline that conveys crucial advantage of this book.
Copy that defines the issue and offers the answer.
Social proof within the type of a buyer testimonial.

Having two call-to-action buttons above the fold is mostly thought of to be a nasty observe however on this case, it is sensible.

It’s possible that the potential buyer already trusts Nathan as a consequence of his fame and due to this fact could be prepared to purchase.

And in the event that they need to be taught extra concerning the supply, they’ll try this by scrolling down or clicking on the “Study Extra” button.

As you scroll down you discover a quick clarification of the distinction between designing software program and designing web sites:

As you scroll down you find a short explanation of the difference between designing software and designing websites:

Then Nathan begins setting expectations.

You’ll be able to count on to learn to design an software movement:

You can expect to learn how to design an application flow:

And learn how to observe a design course of that allows you to take an concept from the preliminary sketch to a cultured interface:

And how to follow a design process that enables you to take an idea from the initial sketch to a polished interface:

Then he provides you the choice to obtain a free pattern part in change in your e-mail deal with:

Then he gives you the option to download a free sample section in exchange for your email address:

The e-book additionally consists of interviews with numerous specialists:

The book also includes interviews with various experts:

Nathan himself is an knowledgeable and makes use of his bio to determine his credibility:

Nathan himself is an expert and uses his bio to establish his credibility:

Beneath the bio there’s a visible breakdown of what’s included within the “Full Bundle” which prices $249:

Below the bio there’s a visual breakdown of what’s included in the “Complete Package” which costs $249:

This visible breakdown is adopted by an in depth breakdown of this bundle:

This visual breakdown is followed by a detailed breakdown of this package:

Then there’s a visible breakdown of what’s included within the “Ebook + Movies” bundle which prices $99.

Then there’s a visual breakdown of what’s included in the “Book + Videos” package which costs $99.

This visible breakdown can also be adopted by an in depth breakdown:

This visual breakdown is also followed by a detailed breakdown:

After which there’s the ultimate and probably the most inexpensive “Ebook Solely” bundle that solely prices $39:

And then there’s the final and the most affordable “Book Only” package that only costs $39:

It’s adopted by an FAQ part that ends with a “View the packages” call-to-action button:

It’s followed by an FAQ section that ends with a “View the packages” call-to-action button:

Key Takeaway

Nathan’s nice innovation with this book was flipping the order by which the packages have been introduced.

Usually, on gross sales pages for merchandise with a number of pricing packages, the packages are listed in ascending order from probably the most inexpensive one to the costliest one.

That is what Nathan did along with his first book referred to as “The App Design Handbook” which resulted in these gross sales percentages per bundle:

The Ebook: 49%
The Ebook + Movies: 32%
The Full Bundle: 19%

However with “Designing Stunning Internet Purposes” he determined to checklist packages in descending order from the costliest one to probably the most inexpensive one which resulted in these gross sales percentages per bundle:

The Ebook: 50%
The Ebook + Movies: 21%
The Full Bundle: 28%

“Gross sales of simply the e-book stayed pretty fixed, however purchases of the center bundle decreased, and purchases of the best bundle elevated. Remember the fact that I made an additional $150 from each buyer I satisfied to maneuver from the center bundle to the best,” Nathan defined.

He launched this book round a decade in the past, so the chances possible modified since then, however on condition that he nonetheless makes use of this method to today we will most likely safely assume that it nonetheless works.

We advocate experimenting with this concept by yourself book gross sales web page in case you are providing a number of pricing packages.

#3 “Authority” by Nathan Barry

Nathan’s final book is known as “Authority”.

In it, he breaks down his means of writing an book, constructing an e-mail checklist for it, and launching it. He nonetheless sells it to today.

Let’s check out its gross sales web page. Right here’s what you see above the fold:

Be aware how Nathan takes a special method right here than he did with “Designing Stunning Internet Purposes”.

As an alternative of straight emphasizing the principle advantage of this book within the headline, he takes an oblique method to handle the most typical objection – “authors can’t generate profits”.

And within the subheadline he shoots down two extra frequent objections – “you could be well-known” and “you could have an enormous on-line following”.

He then instantly establishes his credibility by sharing that in lower than a yr he made $150,000 from self-published books.

Then he reassures the potential buyer that different folks have made far more than that and that these tales aren’t simply flukes.

Lastly, he offers social proof within the type of a buyer testimonial, then provides the potential buyer the choice to leap straight to pricing packages.

That is adopted by reiterating the #1 advantage of this book and discussing the extra advantages.

Publishing a e-book cannot solely make you some huge cash straight but additionally offers numerous profitable alternatives!

Publishing a book can not only make you a lot of money directly but also provides various lucrative opportunities!

Then Nathan addresses one other frequent objection and offers reassurance.

Folks usually have an concept for a e-book however truly writing it’d look like an insurmountable problem.

It’d even be that the potential buyer has already tried it a number of occasions and failed.

That’s why offering reassurance is sensible!

That’s why providing reassurance makes sense!

Then Nathan addresses one other frequent objection and offers reassurance that the potential buyer can write a e-book even when they aren’t a subject knowledgeable within the conventional sense.

Then Nathan addresses another common objection and provides reassurance that the potential customer can write a book even if they are not a subject matter expert in the traditional sense.

Then he addresses yet one more frequent objection and offers social proof.

No, it’s not simply one thing that labored for him, he has 14 case research that present how different folks used the identical technique to jot down, publish, and launch their ebooks.

They generated over $230,000 in complete income!

They generated over $230,000 in total revenue!

Then he addresses yet one more objection. What if the potential buyer doesn’t have an internet following?

Properly, they’ll construct one, there’s a course of for that!

Well, they can build one, there’s a process for that!

That is adopted by extra social proof within the type of a buyer testimonial:

This is followed by more social proof in the form of a customer testimonial:

Beneath there’s the choice to obtain a free chapter:

Below there’s the option to download a free chapter:

Then there’s Nathan’s bio which he makes use of to determine his credibility:

Then there’s Nathan’s bio which he uses to establish his credibility:

After which we get to pricing packages.

This time they aren’t listed in both descending or ascending order – it’s the center bundle that’s introduced first.

Right here’s the visible breakdown of “The Full Digital Version” bundle which prices $199.

Here’s the visual breakdown of “The Complete Digital Edition” package which costs $199.

It’s adopted by a breakdown of sources included on this bundle:

It’s followed by a breakdown of resources included in this package:

Then there’s extra social proof within the type of a buyer testimonial:

Then there’s more social proof in the form of a customer testimonial:

Then there’s a breakdown of video content material included on this bundle:

Then there’s a breakdown of video content included in this package:

Then there’s the “Technique Version” which prices $499 and features a private, one-on-one overview of your launch plan:

Then there’s the “Strategy Edition” which costs $499 and includes a personal, one-on-one review of your launch plan:

It’s adopted by probably the most inexpensive bundle – “The Digital Version” which prices simply $39.

It’s followed by the most affordable package - “The Digital Edition” which costs just $39.

Then there’s the FAQ part:

Adopted by a pricing desk:

Then the gross sales web page ends with one other buyer testimonial:

Then the sales page ends with another customer testimonial: