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30 Free Social Media Templates to Save You Hours of Work


These social media templates cowl each stage of the social advertising journey. From planning and creating content material, to publishing posts and measuring outcomes.

Fill them, customise them, and save your self a ton of time. It’s that straightforward.

You’ll see outcomes, too.

Social media technique templates

1. Social media technique template

social media strategy template preview

Whether or not you’re ranging from scratch or trying to enhance your present social advertising technique, you want this important social media template.

The social media technique template makes it straightforward to:

  • Set social media objectives that result in actual enterprise outcomes
  • Higher goal your best buyer
  • Collect intel on the competitors so you’ll be able to keep forward
  • See what’s already working and what’s not
  • Create or enhance your social media profiles
  • Develop a considerate content material technique and set a publishing schedule you’ll be able to keep on with
  • Monitor your progress and regulate your plan as wanted

2. Social media audit template

social media audit template preview

This social media template template will present what’s and isn’t engaged on social media—and what to do subsequent. It’s additionally useful for figuring out impostor accounts, out-of-date profiles, and new alternatives to have interaction your viewers.

Gathering these insights will assist you to get essentially the most out of your social advertising finances and sources.

Get the free social media audit template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: Our information to conducting a social media audit will stroll you thru every step of the method.

3. Purchaser persona template

buyer persona template preview

Use this essential social media template to conduct buyer analysis and higher goal your viewers by creating personas to your best buyer(s).

Get the free purchaser persona template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

4. Aggressive evaluation template

Conducting a aggressive evaluation for social media will assist you to establish gaps in your individual technique and keep one step forward of your competitors. It’s a straightforward strategy to get helpful insights into your individual enterprise and your on-line viewers.

Competitive Analysis template preview

Get the free aggressive evaluation template

This template will information you thru a full social community evaluation of your competitors and assist you to establish your strengths, weaknesses, alternatives and threats.

5. Social media model information template

social media style guide template preview

A method information for social media ensures all of the workforce members who speak and write about your model accomplish that in a constant means that helps your model picture and objectives. Ensure that your social media model information doesn’t miss any essential sections through the use of our free template.

Get the free social media model information template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

6. Social media coverage template

All organizations want a social media coverage. This official firm doc should present tips to your group’s social media use. It is important for sustaining your model voice and decreasing social media dangers.

Obtain your social media coverage template

Fill within the blanks and simply set the rules to your model on social media.

This customizable social media coverage template covers all of the fundamentals to make it fast and simple to ascertain how your group is represented on-line.

7. Engagement price calculator

Engagement price is one of the simplest ways to inform in case your viewers cares about what you’re posting on social media and what they need to see extra of. This calculator permits you to measure engagement on a post-by-post foundation or for a complete marketing campaign for any social community.

engagement rate calculator example

Use the calculator

8. Social media contest templates

Contests on social media are best methods to drive engagement, followers, leads, and model consciousness. The tough half was correctly selling them throughout totally different social networks…till now! 

Obtain free social media contest templates

Additionally included in these templates are contest guidelines so as to keep away from any pointless complications when it comes time to choose your fortunate winners.

9. Social media bios template

social media bio templates preview

Your bio performs a giant position in the case of compelling individuals to observe and interact together with your model on social media.

A bio on any community ought to handle 5 key items of knowledge:

  • Who you’re
  • The place you’re employed
  • What you do
  • Your model’s tone
  • How somebody can get in contact with you

To be sure you cowl your bases, we’ve created easy-to-use templates from bios of high manufacturers on social media so you’ll be able to create your individual very quickly.

Merely fill within the blanks and duplicate and paste the ultimate product into your profile.

Get free social media bio templates for each community

To make use of them in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Bonus: learn our information to writing the proper social media bio for each community.

10. Social media proposal template

preview of social media proposal template

This template is for freelance social media professionals and social media companies.

A social media advertising proposal is a doc wherein you plan a set of social media advertising providers for a possible consumer. You’ll define the specifics of the work you plan to do for the consumer, together with a timeline and finances and the way you intend to work collectively.

With the appropriate particulars in place, you’re effectively positioned to ascertain a great working relationship with a brand new consumer.

Obtain the free social media proposal template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

11. Social media RFP template

Social media RFPs are the place efficient social media methods, campaigns, and collaborations start. However that doesn’t imply creating one must be arduous and tedious. In truth, with the appropriate instruments, crafting a successful social media RFP could be easy and even enjoyable.

Social Media RFP template review

Get the free social media RFP template

With this RFP template, you’ll be able to simply create your individual in simply minutes and discover the appropriate company to accomplice with to satisfy your objectives.

To make use of the template in Google Docs, click on the “File” tab after which choose “Make a duplicate…” from the dropdown menu.

Social media calendar templates

12. Social media content material calendar

social media content calendar template preview

Obtain the free calendar template

This is among the most essential instruments to incorporate in your social media toolkit.

A social media content material calendar permits you to plan and schedule all of your social content material prematurely for optimum affect.

It is going to additionally assist you to:

  • Establish and fill gaps in publishing
  • Keep in mind essential dates and occasions
  • Discover your best content material combine
  • Guarantee your content material is contemporary and performing effectively
  • Collaborate with teammates and successfully allocate sources

In case you need assistance customizing the template, otherwise you’re searching for extra content material calendar examples, try our information to creating your individual social media content material calendar.

13. Editorial content material calendar

editorial calendar template preview

Get the free editorial calendar template

One other kind of social media template favored by social media professionals is the editorial content material calendar.

It compiles all of your content material initiatives into one doc that can assist you plan and schedule every launch.

The simplest strategy to manage a content material calendar is through the use of a separate tab for every month inside Google Sheets or an Excel spreadsheet. Actions could be damaged down by day or hour, relying on the amount and cadence of your publishing schedule.

Your editorial calendar ought to embrace fundamental details about every of those initiatives:

  • Title or description of the content material
  • Hyperlinks to supporting paperwork, like content material briefs
  • Creator or author
  • Deadline
  • Channels you intend to put it up for sale on

14. Social media scheduling bulk add template

bulk schedule social media template

Publishing or scheduling social media posts throughout a number of networks one-by-one generally is a massive drain in your most treasured useful resource: time.

However when you use Hootsuite’s social media administration device you’ll be able to add as much as 350 social media messages without delay throughout a number of networks.

Take a look at this quick how-to video, or learn on for the step-by-step directions and get the template.

Listed below are the directions in textual content format…

Create a .CSV file of all of the social messages you’d wish to add, positioned in a particular format:

  • Column A: Date and time (24-hour time). The accepted date codecs are under. Select one format and use it solely all through:
    • day/month/12 months hour:minute
    • month/day/12 months hour:minute
    • 12 months/month/day hour:minute
    • 12 months/day/month hour:minute
  • Column B: Your message. For Twitter there’s a restrict of 280 characters, together with the URL (which reserves at most 23 characters).
  • Column C: URL (optionally available). Enter the complete URL. You possibly can select to have these mechanically shortened to Ow.ly hyperlinks.
  • Occasions should be set sooner or later (at the least 10 minutes from add time).
  • Posting occasions should finish in both a 5 or a 0, i.e. 10:45 or 10:50. Outline just one publish per time slot.
  • Duplicate posts aren’t allowed (it’s dangerous social media apply).

Sadly Excel typically causes formatting points, so we don’t suggest utilizing it to construct your spreadsheet. We want utilizing Google Sheets for creating CSV information. You can even use TextEdit (1.7+) or TextWrangler.

Notice: In case you resolve to make use of Excel, you’ll want to inform Excel that that information in column is textual content and to not be modified or it should attempt to convert your dates into a distinct show that may fail your add.

Get the social media bulk add template

You possibly can open and customise the template in Google Docs or any program that accepts CSV information.

Social media report templates

15. Social media analytics report template

social media analytics template preview

Recording and analyzing social media efficiency is essential to proving the worth of your efforts.

However the place to start?

We’ve created a template with tabs to maintain monitor of key metrics for various social networks, together with…

  • Followers gained/misplaced
  • Engagement
  • Shares
  • Views
  • Click on-throughs
  • And way more

However each technique is totally different, so be at liberty to interchange the instance metrics with those that matter to your model.

Get the free social media analytics report template

In case you’re new to efficiency monitoring, be sure you learn our newbie’s information to utilizing social media analytics. The article features a record of analytics instruments that make reporting even simpler.

16. Social media report template

social media report template preview

This social media template is for presenting outcomes to your boss, purchasers, teammates, or every other stakeholder.

Sure, it should embrace arduous information captured within the analytics report template. However, it additionally contains area for context and evaluation. Each are essential to incorporate when presenting to individuals who aren’t as near social media as you’re.

Use this template to make suggestions, share classes realized, and make suggestions for future techniques.

Get the free social media report template

Learn our step-by-step information on how you can report your social media outcomes for optimum affect.

17. Social media sentiment report

Monitoring social media sentiment is the important thing to staying on high of your goal audiences’ attitudes and safeguarding your model’s repute on-line.

Sentiment stories also can present you when your social methods want a course correction earlier than your model’s repute (and backside line) take successful. And with our template, monitoring the temper of your viewers is less complicated than ever.

Obtain the free sentiment report template

Influencer advertising templates

18. Influencer advertising technique template

influencer marketing strategy template preview

Use this social media template to assist plan your subsequent influencer partnership or marketing campaign—on any social community.

Get the free influencer advertising technique template

19. Influencer media equipment

As an influencer, it’s extraordinarily essential to have a powerful, informative and fascinating media equipment. It is going to allow you to land skilled offers and type significant partnerships for your online business.

Influencer media kit template preview

Get the free influencer media equipment

Fill within the blanks, and also you’re able to go!

20. Model pitch template

In case you’re a comparatively new influencer, discovering a great model partnership might help construct your portfolio and credibility.

Nevertheless, a lot of pitches fall flat as a result of they haven’t been thoughtfully crafted and tailor-made for the precise model. In case you’ve despatched a lot of pitches and haven’t seen outcomes, you is perhaps lacking one of many 7 components each model pitch should embrace.

Unlock our free, customizable model pitch template to efficiently attain out to the manufacturers and lock down the influencer partnership of your goals.

Get the free model pitch template

Social media picture sizes template

21. Social media picture sizes cheat sheet

Spickzettel für Social-Media-Bildgrößen 2023

Okay, calling this a social media template is perhaps a little bit of a stretch, however it should prevent time on social.

The short-reference cheat sheet has all of the really helpful picture dimensions for each community. Profiles pictures, header pictures, adverts—every thing.

It’s essential to get these proper. Compelling pictures assist you to seize individuals’s consideration and make a great first impression.

Social media resume templates

22. Social media supervisor resume templates

Trying to get into the digital advertising business as a social media supervisor? We’ve designed a number of resume templates to focus on how your expertise aligns with the talents that hiring managers are searching for.

Get the free social media resume templates

You may have to obtain the fonts for these templates, which you’ll seize free of charge from the hyperlinks under:
Click on on every hyperlink to get began.

Instagram templates

23. Instagram advert templates

Instagram Ad Template Preview

Once you’re spending good cash on Instagram adverts they have to be thumb-stoppingly eye-catching. Our skilled graphic designers have put collectively eight fully-customizable templates designed that can assist you promote extra on Instagram.

Get your Instagram advert templates

24. Instagram Tales templates

In case you’re trying to create clear, polished, and constantly trendy Instagram Tales to your model, Instagram Tales templates are the way in which to go. Save time customizing these professionally designed ones with a couple of easy clicks in Canva.

Get the gorgeous Instagram Tales templates

25. Instagram presets

Depart the skilled picture enhancing to, effectively, the professionals!

Instagram presets are predefined edits that can help you rework pictures in a single click on. In different phrases, they’re fancy filters—like those in your Instagram app, besides higher. These presets could be downloaded in your laptop or telephone utilizing Lightroom (a preferred picture enhancing app).

Get the free Instagram presets

To make use of the presets, unzip the file and open the DNG information in Lightroom in your smartphone or laptop.

26. Instagram spotlight icons and covers templates

instagram highlight icons on Jillian Harris's profile

Instagram Spotlight covers make an incredible first impression.

Positioned proper under the bio part of your Instagram profile, they supply a cultured search for your Instagram Highlights and draw consideration to your finest Instagram Story content material.

Get 40 Instagram spotlight icon templates

To make use of the templates, unzip the file and add the icons to Canva, add a background shade, and ship them to your telephone so as to add them to your Instagram profile.

Fb templates

27. Fb store cowl picture templates

When somebody visits your Fb Store, the very first thing they see is a big splash picture taking over virtually 1 / 4 of the display: your Fb store cowl picture. That is your retailer’s headline, a giant, daring banner picture that introduces your model to potential new prospects.

Get the free FB store cowl picture templates

You possibly can simply edit the templates in Canva.

28. Fb group coverage templates

facebook group policy template preview

If you would like your group to be a civilized clubhouse and never the wild west, setting some guidelines is an effective place to start out. Use our templates for 3 several types of Fb group insurance policies to get began.

Get 3 Fb Group coverage templates

YouTube templates

29. YouTube banner templates

Your YouTube channel artwork is among the most essential components of your YouTube channel. In any case, you need individuals to subscribe after they lastly attain your channel web page. These customizable Canva templates will catch eyes and get you the subs and model recognition that you simply want.

Get your free YouTube banner templates

Pinterest templates

30. Pinterest picture templates

Pinterest template preview

Pinterest isn’t just a social community — it’s additionally a visible search engine and productiveness device. For companies, it supplies a novel alternative to achieve new audiences and develop consciousness to your manufacturers and merchandise.

Get the free Pin templates now

Bonus: Social media publish templates in Hootsuite

Operating low on concepts on what to publish? Head to your Hootsuite dashboard and use one of many 70+ simply customizable social publish templates to fill the gaps in your content material calendar.

The template library is on the market to all Hootsuite customers and options particular publish concepts, from viewers Q&As and product evaluations, all the way in which to Y2K throwbacks, contests, and secret hack reveals.

Every template contains:

  • A pattern publish (full with a royalty-free picture and a steered caption) that you would be able to open in Composer to customise and schedule
  • A little bit of context on when you must use the template and what social objectives it could possibly assist you to attain
  • A listing of finest practices for customizing the template to make it your individual

To make use of the templates, sign up to your Hootsuite account and observe these steps:

  1. Head to the Inspirations part within the menu on the left facet of the display.
  2. Decide a template you want. You possibly can browse all templates or decide a class (Convert, Encourage, Educate, Entertain) from the menu. Click on in your choice to see extra particulars.

Content Ideas in Hootsuite Composer - customizable content templates

  1. Click on the Use this concept button. The publish will open as a draft in Composer.
  2. Customise your caption and add related hashtags.

Customizing a social media template

  1. Add your individual pictures. You can use the generic image included within the template, however your viewers may discover a customized picture extra partaking.
  2. Publish the publish or schedule it for later.

Study extra about utilizing social media publish templates in Composer.

Love these social media templates? Save much more time on social media with Hootsuite. From a single dashboard you’ll be able to handle all of your accounts, schedule posts, have interaction your viewers, enhance efficiency, and extra. Attempt it free right this moment.

Save Time Now

Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.





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