Whether or not you’re a developer trying to launch a cell app or a writer planning to get into the OTT market, you will have one huge problem forward of you — selecting the finest video advert format to monetize with. Though there are a lot of choices available on the market, one distinctive advert format has been gaining reputation lately — rewarded video advertisements.
This revolutionary format is significantly in style within the cell gaming house and has grow to be a vital a part of many publishers’ development methods.
Rewarded video advertisements are in style with each publishers and advertisers, and there’s a very good cause for that. Let’s dive into the world of rewarded video advertisements and enable you to decide in the event that they’re the suitable monetization selection on your app.
What Are Rewarded Video Advertisements
Rewarded video advertisements are a non-intrusive cell video promoting format that permits customers to earn a reward by watching a video advert. As a result of customers willingly select to look at these advertisements, this advert format affords a few of the highest consumer engagement available on the market.
Rewarded video advertisements are most typical in numerous sorts of cell video video games and normally supply in-game rewards for watching them. These advertisements sometimes final 15–30 seconds, and customers can’t skip them. The sorts of rewards gamers could get range from sport to sport, however they’re normally one thing like extra lives, every day rewards, in-game foreign money, or comparable.
Listed here are a couple of rewarded video advert statistics as an instance how efficient these advertisements might be:
- Round 68% of cell players mentioned they preferred this advert format.
- Customers who watch rewarded video advertisements are six occasions extra more likely to full an in-app transaction.
- Round 79% of cell builders mentioned that rewarded video advertisements have been their best-performing advert format.
As you may see, rewarded video advertisements are undoubtedly probably the most efficient cell advert codecs. You would argue that they will even surpass conventional video advertisements in particular eventualities.
· Google ADX
· Omnichannel Monetization
· Wealthy Number of Video Advert Codecs
· Actual-Time Efficiency Monitoring
· Automated Reporting
Totally different Methods to Use Rewarded Video Advertisements
Rewarded video advertisements are certainly highly effective, however there are a lot of issues to bear in mind when integrating them.
- Your advertisements should be simply accessible and wish to face out within the app’s principal menu.
- They should have an interesting reward behind them.
- It is advisable guarantee the advantages of watching them are obvious.
In addition to the above, publishers should take into account advert placements above every little thing else. Relying on the place and the way typically you place your advertisements, your potential income can change drastically.
Listed here are a couple of generally used rewarded advert placements you should utilize and why they’re efficient.
1. When Gamers Run Out of Lives
Some of the frequent and efficient rewarded video advert placements is after gamers lose all their lives. Giving them a chance to look at an advert to get one other probability with out shedding all their progress is an extremely efficient motivator.
This placement is significantly interesting to non-paying gamers. Nevertheless, in case your aim is to drive as many in-app purchases, it’s finest to make use of one other advert placement and promote lives as an alternative (or a minimum of introduce a restrict on what number of occasions gamers can use this).
2. Time Boosters
Most cell video games are notorious for having large time sinks, which makes this placement so efficient. By giving gamers the choice to watch a video advert to hurry up numerous cooldowns or constructing occasions, publishers can entice them to come back again extra typically. The extra gamers are engaged with the sport, the extra advertisements or purchases they’ll full.
3. For Claiming Day by day Rewards
Many cell video games these days have launched every day rewards to incentivize gamers to log in frequently. If this method seems like one thing you’d wish to implement, you could possibly lock these rewards behind a rewarded video advert. Which means all gamers who log into your app will watch a minimum of one in all your advertisements every day.
4. Gated Hints
One other efficient manner of utilizing rewarded video advertisements is to gate in-game hints. This technique is especially efficient in puzzle, phrase, or trivia video games.
If gamers get caught, you may enable them to watch a video advert to get a touch or a tip on remedy the present puzzle. The customers get pleasure from this placement essentially the most because it doesn’t lock any in-game content material behind advertisements, which ends up in greater retention charges.
5. For Incomes Multipliers After Ending a Sport
One other efficient advert placement is to let customers watch a video advert after ending a stage to multiply their earnings. Many apps use this technique due to its widespread enchantment. In spite of everything, who doesn’t like free stuff?
Though this advert placement affords an unbelievable incentive, it has a couple of downsides. One among them is that customers could miss it in the event that they instantly depart the end-of-the-level display screen. The opposite is that this advert placement works finest with gamers new to the sport. Excessive-end gamers are unlikely to wish the additional rewards and should cease watching these advertisements altogether.
6. Reductions for In-App Purchases
Combining a number of income sources is the very best strategy to monetization. That’s the reason publishers can use this rewarded advert placement to facilitate in-app purchases whereas incomes some further advert income.
The premise of this placement is straightforward — enable customers to look at a video advert each time they make an in-app buy for a small low cost. This placement provides customers the sensation they’re getting extra worth from each buy and is a superb solution to get them used to in-game transactions.
Rewarded Video Advertisements vs. Interstitial Advertisements
By now, it needs to be clear how versatile rewarded video advertisements are, however how do they examine with their best various — interstitial advertisements?
There actually isn’t any competitors in that regard. Rewarded video advertisements are by far the most-used cell advert format. As many as 82% of cell apps use them, which beats out the second-most-used interstitial advertisements by a whopping 25 proportion factors.
The first cause rewarded video advertisements are extra in style than interstitial advertisements is that they provide a greater consumer expertise and consumer engagement. Gamers haven’t any direct advantages from viewing interstitial advertisements, and plenty of discover them intrusive.
With regards to rewarded video advertisements, the other applies. Gamers will get pleasure from an uninterrupted gaming expertise since they management when and in the event that they wish to watch them. These advertisements additionally reward gamers for his or her engagement, making them a extra interesting selection.
How A lot do Rewarded Video Advertisements Pay?
In case you’re questioning how a lot rewarded video advertisements pay, sadly, there isn’t a 100% dependable solution to forecast that. Nevertheless, you should utilize the worldwide information about common eCPMs for rewarded video advertisements to get a basic estimate.
As an example, right here is a few information on the typical eCPMs throughout Android and iOS units in 2020. Needless to say these values needs to be even greater at this time because of the cell gaming market’s growth over the previous couple of years.
| Android | Common eCPM for Rewarded Video |
|---|---|
| U.S. | $10 |
| Australia | $9.5 |
| Japan | $9 |
| New Zealand | $8 |
| Taiwan | $7.5 |
| iOS | Common eCPM for Rewarded Video |
|---|---|
| U.S. | $16 |
| Japan | $12 |
| Australia | $11 |
| U.Okay. | $10 |
| China | $9 |
As you may see, rewarded video advert income relies upon vastly on the units you promote on and the geographical location. Nevertheless, the iOS market is extra profitable when it comes to potential advert income.
General, the eCPMs for rewarded video advertisements are fairly excessive when it comes to business averages. It’s secure to anticipate between $7 and $10 CPMs if you happen to select to monetize with rewarded video advertisements.
Rewarded Video Advertisements Greatest Practices
You’ll must preserve a couple of issues in thoughts if you wish to monetize efficiently with rewarded video advertisements. Listed here are a couple of finest practices to comply with when utilizing these advertisements:
Make the Advantages Crystal-Clear
Your worth proposition is the driving pressure behind your rewarded video advertisements. In different phrases, it’s essential that your customers instantly perceive the advantages of watching your advert.
Which means you’ll want to make sure that your advert placements are seen, interesting sufficient, and convey your message clearly. Your advert placement ought to all the time clearly show the reward gamers will get if you’d like them to have interaction with it.
The clearer the advantages are, the extra gamers will watch your advertisements.
Make sure the Reward Is Worthwhile
Some of the difficult components of monetizing with rewarded video advertisements will likely be figuring out the optimum reward.
The factor is, you’ll must do some math right here to make sure your app stays worthwhile. Publishers might want to supply an attractive sufficient reward to draw gamers’ consideration and make them interact along with your advertisements. In case your prize is simply too small, individuals received’t be motivated to have interaction along with your advertisements and can discover it an excessive amount of of a problem.
Nevertheless, if you happen to give away an excessive amount of totally free, it’s possible you’ll find yourself shedding cash as an alternative. That’s why the important thing to success with rewarded video advertisements is testing. Take a look at a couple of completely different reward schemes, and see what provides the very best ROI.
Make It Accessible
The important thing to worthwhile rewarded video advert placements is high quality design optimized for consumer expertise. That entails your advert placements being seen, emphasised, and accessible always.
As an example, in case your “watch an advert” button is simply too small, hidden away in some menu, or blends in with the background, fewer individuals will click on it. On the identical time, you mustn’t make it too huge to keep away from misclicks.
Keep in mind — moderation is a advantage, even when making an attempt to improve video advert income. Glorious consumer expertise pays off extra in the long term, as it’s going to increase your consumer retention.
Don’t Gate Too A lot
One other very important factor to recollect is to not overdo it with advertisements. In case you spam customers with advert placements on each nook and gate an excessive amount of content material, your customers will get bored with it rapidly and cease utilizing your app. That may solely harm your backside line in the long term.
Section Customers and Optimize Rewards
A helpful technique for maximizing your rewarded video advert efficiency is to phase customers and optimize their rewards. The simplest manner to do this is to break up your consumer base into two classes: occasional gamers and dependable customers.
When you try this, you may customise the rewards based mostly on these consumer teams. As an example, you could possibly select to supply greater rewards to occasional customers to incentivize them to play extra whereas decreasing the rewards on your loyal consumer base.
This tactic is extremely efficient for drawing in new gamers with substantial rewards whereas giving your present customers extra incentive to spice up their progress with in-app purchases as a result of decrease rewards.
5 Greatest Rewarded Video Advert Networks
In case you’re trying to attempt your hand at rewarded video promoting, you’ll must discover a dependable promoting accomplice. Many rewarded video advert networks can offer you the advert provide you’ll must monetize your app, so choosing the proper one is crucial. Listed here are a few of the finest rewarded video advert networks available on the market that will help you make the optimum choice:
1. Unity Advertisements
Unity Advertisements is a video advert community centered on connecting publishers and advertisers within the video gaming house. The platform was constructed by the creators of one of many most-used online game engines so far — Unity Engine.
The platform has numerous helpful options that assist publishers combine, handle, and optimize their promoting efforts. The three options Unity Advertisements is most happy with are its Unity Purchase Dashboard, Viewers Pinpointer, and Attain Extension. These assist publishers and advertisers zero in on their target market and handle their creatives throughout numerous platforms and apps.
In addition to the above, Unity Advertisements comes with superior advert analytics, a Unity Advertisements SDK, and numerous in-app buy integrations. General, this community is likely one of the finest decisions for online game publishers, particularly in the event that they already use Unity’s online game engine.
Key Options:
- Monetization dashboard for managing advert creatives
- In-app purchases integrations
- Superior advert analytics
- Unity Advertisements SDK
- Various advert codecs (together with rewarded video advertisements)
2. Vungle
Vungle is a video advert community that focuses on cell app monetization. The platform affords publishers a simple solution to combine video advertisements with their app by means of the Vungle SDK. Vungle’s platform helps promoting throughout each Android and iOS units and companions with 25% of the highest 200 apps in these markets.
Vungle’s promoting platform affords a number of advert codecs and comes with superior efficiency monitoring software program. The corporate is partnered with a number of different huge names within the cell promoting business like Liftoff, GameRefinery, and JetFuel. These partnerships enable Vungle to supply the very best promoting expertise and most income to each publishers and advertisers.
Key Options:
- Android and iOS app monetization
- Vungle SDK
- Partnered with 25% of the highest 200 apps on Android and iOS markets
- Superior advert efficiency monitoring
- Excessive CPMs and income optimization instruments
3. AdColony (A part of Digital Turbine)
AdColony is one of many first firms available on the market to supply a cell video advert community. The community at the moment has greater than 1.5 billion customers worldwide. Publishers and advertisers can get pleasure from a wide range of cell advert codecs, together with rewarded video advertisements, wealthy media advertisements, and rather more.
AdColony helps cross-channel promoting, has superior demographic concentrating on choices, and prides itself on versatile and clear monetization. The corporate is partnered with a few of the largest manufacturers within the cell app business, like Zynga, Miniclip, and King.
Key Options:
- Greater than 1.5 billion customers worldwide
- Number of cell advert codecs (rewarded video advertisements, interstitial advertisements, wealthy media advertisements)
- Cross-channel promoting
- Versatile and clear monetization
- Superior demographic concentrating on
4. AdMob
AdMob is Google’s cell advert community that was based in 1998. The platform is at the moment one of many largest cell promoting networks available on the market and affords a few of the best promoting choices.
AdMob owns 70% of the Android cell promoting market and 33% of iOS. The platform affords every little thing publishers want to start out monetizing their apps, together with ad analytics, a handy dashboard for managing their creatives, and an SDK for simple implementation.
With over a million advertisers on AdMob, publishers will entry a few of the most premium advert stock within the business.
Key Options:
- Google’s cell promoting community
- 70% of Android cell promoting market share (33% for iOS)
- Premium advert stock (1+ million advertisers)
- In-app purchases assist
- Superior advert analytics
5. MoPub (Acquired by AppLoving)
MoPub is a famend SSP specializing in cell video advertisements. The platform helps many various advert codecs, together with show promoting, rewarded video advertisements, wealthy media advertisements, and plenty of extra.
MoPub works with over 100 DSP companions and helps promoting throughout each Android and iOS apps, making it extremely versatile for numerous sorts of publishers. The platform comes with simple app integration by means of a cell SDK, wonderful safety and safety features, and a versatile advert analytics suite.
Key Options:
- 100+ DSP companions
- Scalable auctions
- Straightforward app integration
- Versatile advert analytics
- Excessive-end safety features
So Are Rewarded Video Advertisements Price It?
In case you’re a cell online game writer, there’s little question that rewarded video advertisements are top-of-the-line monetization choices on your sport. Nevertheless, no monetization mannequin is flawless, so rewarded video advertisements even have a couple of downsides. Right here’s a fast overview of the positives and negatives of utilizing rewarded video advertisements:
Professionals:
- These advertisements are much less intrusive than different app monetization strategies.
- They interact customers higher and include excessive viewability charges.
- These advertisements are simple to implement and mix in effectively with different advert codecs.
Cons:
- These advertisements should adhere to stricter insurance policies than different advert codecs.
- The reward behind these advertisements can distract customers from the advert itself.
- These advertisements can result in a poor consumer expertise if overused.
Though these downsides could seem vital at first look, they don’t seem to be stopping tens of millions of advertisers and publishers from utilizing rewarded video advertisements to drive constant income and develop their companies. In case you’re a cell gaming writer, you’d be remiss to not benefit from the excessive CPMs this advert format has to supply.
What About OTT Publishers?
In case you’re trying to launch an OTT app, this advert format received’t be just right for you. Nevertheless, there are a lot of several types of video advertisements that do work on OTT apps.
Moving into OTT promoting and monetizing your OTT app isn’t mission not possible. The simplest solution to begin could be to discover a dependable OTT platform that will help you construct, launch, and monetize your app, like Brid.TV.
Our platform comes with in depth Android, iOS, and tvOS SDKs that enable publishers to simply combine our video monetization system with their OTT apps and leverage our superior monetization choices like video header bidding, advert podding, and rather more.
In case you’re within the OTT business and wish an answer to get your content material throughout numerous OTT units and monetize it, get in contact with us, and let our group of specialists enable you to.
