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ActiveCampaign expands footprint in Germany with strategic partnership with Deutsche Publish and Automation Individuals


Companies of all sizes can now use print mailing automation to increase their gross sales and loyalty instruments 

ActiveCampaign, the chief in advertising and marketing automation, e mail advertising and marketing and CRM, is enabling rising companies to ship letters and postcards robotically and in a extremely personalized method by way of its new integration with Deutsche Publish. This absolutely automated course of saves prospects hours of admin work and permits them to increase their advertising and marketing combine to incorporate the print channel, and due to this fact, obtain larger conversion charges. This integration was made doable by Automation Individuals, an official ActiveCampaign associate in Germany that helps companies in EMEA ship and automate highly effective and focused emails to create higher buyer experiences. 

Automation Individuals developed particular campaigns which are notably related for entrepreneurs who wish to use print mailing automation, whereas additionally guaranteeing their emails and SMS campaigns align with print supplies despatched to prospects. Automation Individuals units up the combination between Deutsche Publish and ActiveCampaign for each enterprise in order that it’s extremely customizable to their particular wants, in addition to trigger-based. Which means print mail will likely be despatched primarily based on the particular actions prospects take, serving to companies create stronger relationships with them throughout extra channels than simply digital alone. 

The combination additionally helps with making a enterprise’ advertising and marketing supplies constant irrespective of which channel they’re speaking with prospects by way of. Their emails will likely be set as much as match the print mailing automation knowledge in order that the shopper expertise is seamless.  

Specialists Remark on the Energy of ActiveCampaign’s Deutsche Publish Integration 

“Our integration with Deutsche Publish will give so many companies entry to data-driven print mailings in an automatic workflow to avoid wasting them time and enhance experiences for all present prospects,” mentioned Tony Palmer, Company and Channel Director at ActiveCampaign. “We see the worth automation gives our prospects each single day and are excited to work with extra companies internationally, to assist them develop.” 

“We created this direct integration between Deutsche Publish and ActiveCampaign as a result of we noticed the facility behind print mailing automation and what it could possibly do for rising companies,” mentioned Robin Larsen, CEO at Automation Individuals. “What excites us most is that the setup is as customized as the info behind every enterprise we work with. Companies can select between completely different campaigns and advertising and marketing companies primarily based on their particular person wants. We’re implementing the right mixture of automation and human involvement.” 

“Via integration into ActiveCampaign, we will additional enhance the provision of print mailings in advertising and marketing automation programs,” says Lars Schlimbach, Associate-Administration & – Growth Dialogmarketing at Deutsche Publish. “On this method, the advertisers can’t solely seamlessly combine their print mailing campaigns into the digital gross sales method. They’ll additionally robotically regulate them to the person wants of their prospects – and thus merely enhance the impact and effectivity of the campaigns.” 

Discover out extra concerning the Deutsche Publish integration right here.

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About ActiveCampaign  

ActiveCampaign is the chief in advertising and marketing automation, e mail advertising and marketing and CRM for companies of all sizes. Its highly effective automation platform helps over 185,000 companies in 170 international locations develop by scaling and personalizing their buyer experiences. ActiveCampaign accelerates enterprise progress by offering entry to 900+ pre-built automations that mix transactional e mail and e mail advertising and marketing, advertising and marketing automation, ecommerce advertising and marketing, and CRM to allow 1:1 experiences that join throughout all channels and thru the whole buyer lifecycle. Over 70% of ActiveCampaign’s prospects use its 900+ integrations, together with Microsoft, Shopify, Sq., Fb and Salesforce. ActiveCampaign is one in all solely 17 merchandise with over 10,000 constructive buyer opinions on G2.com, scoring larger in buyer satisfaction than some other resolution in Advertising Automation, CRM and E-Commerce  Personalization and is the Prime Rated E-mail Advertising Software program on TrustRadius. Begin a free trial at ActiveCampaign.com. 

About Automation Individuals 

Automation Individuals was established in 2017 with a mission to simplify complicated enterprise options for its prospects. We specialise in e mail advertising and marketing, automation processes, and CRM, enabling our shoppers to streamline their operations and obtain their enterprise targets with ease. 

Automation Individuals has been an ActiveCampaign reseller since 2019 and have become an official associate of Deutsche Publish in the beginning of 2023. 

About Deutsche Publish 

Deutsche Publish is the most important postal service supplier in Europe and the market chief within the German mail market. The Mail Communication, Dialog Advertising and Press Companies product segments are primarily bundled beneath this enterprise space. Deutsche Publish’s product and service portfolio consists of the processing and supply of bodily paperwork in addition to a broad digital portfolio in its product segments



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