Rémy Martin, an almost 300-year-old French cognac model, is pursuing cultural relevance throughout a recreation that has traditionally strengthened America’s love of mass-produced beer. It’s one among a number of manufacturers benefiting from the tip of AB-InBev’s 34-year exclusivity run, which barred another alcohol manufacturers from promoting within the recreation on a nationwide stage.
A rep for Rémy Martin advised Adweek that tennis star Serena Williams, who’s starring in one other advert for AB-InBev’s Michelob Extremely, has each a “dedication to excellence” and a “pure love of French tradition” that made her the best match for the spot.
