KITCHENER, Ontario – Could 5, 2016 –Aragon Analysis immediately named Vidyard, the video intelligence platform for enterprise, a Sizzling Vendor in Enterprise Video for 2016 for its capacity to personalize distinctive video content material for every particular person viewer and observe detailed viewer engagement analytics inside main advertising and marketing automation, CRM and enterprise collaboration options.
Aragon additionally acknowledged Vidyard for its full platform providing video content material administration, on-line supply, video analytics and dwell video capabilities.
“Vidyard is sizzling due to its capacity to customise movies in an identical option to how emails are custom-made for mass advertising and marketing. Whereas it is a new functionality, we count on it to change into extra subtle over time.” (Aragon Analysis, Sizzling Distributors in Enterprise Video, Jim Lundy, April 20 2016)
As Aragon famous within the report, video is changing into the dominant type of content material as a result of it makes consuming data sooner. Video is changing into an integral part of the office, however technical limitations of networks, finish factors and video suppliers have gotten in the best way of video execution. That’s altering as distributors get stronger and expertise simplifies processes. Aragon predicts that by the tip of 2018, enhancing a video might be as simple as enhancing a textual content doc.
“There isn’t a doubt video has arrived,” mentioned Tyler Lessard, chief advertising and marketing officer at Vidyard. “It’s now the popular communication medium for almost each enterprise operate and for good cause. Audiences can work together with video in methods they’ll’t with textual content, and people interactions will be measured all the way down to the second to supply unimaginable perception into the engagement patterns of various people and the effectiveness of various items of content material.”
Already the primary video platform to supply complete integrations with Marketo, Salesforce, Oracle and different advertising and marketing and gross sales applied sciences, Vidyard offers customized video in addition to built-in video dwell streaming for B2B and B2C companies. Corporations resembling Lenovo, Honeywell, LinkedIn, Cision, BMC Software program and Citibank depend on Vidyard for his or her video advertising and marketing and analytics wants.
Aragon Analysis doesn’t endorse distributors, or their services or products which might be referenced in its analysis publications, and doesn’t advise customers to pick these distributors which might be rated the best. Aragon Analysis publications include the opinions of Aragon Analysis and Advisory Providers group and shouldn’t be construed as statements of reality. Aragon Analysis offers its analysis publications and the knowledge contained in them “AS IS,” with out guarantee of any variety.
About Vidyard
Vidyard (Twitter: @Vidyard) is the business’s main video advertising and marketing platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, clients can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising and marketing automation and CRM instruments to ship user-level video engagement knowledge, turning views into gross sales.
Media Contact:
Brad Hem
Telephone: (281) 543-0669
press@vidyard.com
