AdWords Managed Accounts get shared adverse lists throughout accounts
In 2017, Google added the flexibility to create and share adverse key phrase lists throughout accounts for Managed Accounts.
This was welcome information for advertisers who had been including the identical lists of adverse key phrase accounts manually or utilizing a script to automate cross-account adverse lists.
For accounts in a managed account, you might arrange a single record of adverse key phrase within the top-level Shared Library that might then be related on the account stage.
Learn all about it in: AdWords Managed Accounts can lastly share adverse key phrase lists throughout accounts
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Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< January 8 | Search Advertising and marketing Historical past | January 10 >
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
