“AXE was first launched in France in 1983 because the first-ever eau de toilette and deodorant hybrid for males. What’s new right this moment is the truth that Gen Z has redefined what premium is. To them, it’s extra a couple of feeling of confidence than a price ticket, so we’ve got crafted an reasonably priced vary that smells pretty much as good as advantageous perfume to offer them this confidence, ” Gregory mentioned.
