In 2022, the dialog round advertising is incomplete with out addressing the creator financial system. However how do creators strategy model partnerships, and what do they wish to see from potential model relationships? Adweek’s new “Behind the Creator” collection asks creators the way to set up wholesome, mutually helpful partnerships within the creator financial system.
Michael Le, higher often known as @justmaiko on TikTok and Instagram, is a dancer, content material creator and founding father of Joystick, a blockchain firm that enables individuals to make cash whereas gaming. He has over 51 million mixed followers who adore watching him comply with social media tendencies alongside his household. Le is greater than only a TikTok dancer—he’s grown a web based empire. Le has partnered with manufacturers together with Chipotle, Invisalign, MTV, Lenovo, American Eagle, Hugo and Oreo on social media content material and campaigns.
Within the first episode of this collection, Adweek sat down with Michael to speak about model offers, PR packages, influencer occasions, cancel tradition and extra. Watch the video beneath.
