QR Codes are seemingly in every single place lately. From new house listings and physician appointment check-ins, to wi-fi entry in lodge rooms, and the activation of TV advertisements and unsolicited mail – we’re seeing manufacturers and companies of all sizes constructing QR Codes into their advertising and marketing technique and creating new methods to work together with audiences.

In our new Bitly QR Code Index we analyze quantitative and qualitative information from QR Code Generator, the latest member of the family of Bitly, to uncover key tendencies and behaviors driving world QR Code creation and use circumstances. On this report, we take a look at relations between nation, business and buyer engagement to assist entrepreneurs, influencers, and companies of every kind perceive the developments coming down the road, in addition to see examples of progressive methods QR Codes are getting used to take advertising and marketing and communications to the following degree.

Some key 2022 findings embrace:

  • 200%+ development in QR Code utilization throughout key industries
    • The Finance business is main in development, adopted by the Healthcare and Authorities Providers industries
  • 40%+ enhance in QR Code engagement in 2022
    • The Finance business is main in engagement, adopted by Music & Artwork Influencers

Obtain the total Bitly QR Code Index to find extra QR Code tendencies and findings in H1 2022.

Obtain Report

Christof Jaritz

Christof Jaritz, VP of Advertising & Development at Bitly, is accountable for increasing Bitly’s model presence throughout hyperlink administration, QR Codes and Hyperlink-in-bio and reaching customers in new geos and industries. He has led the Advertising and Gross sales Technique that facilitated an acquisition of Egoditor, the corporate behind QR-Code-Generator.com. He has been working within the On-line Advertising business for over a decade and has held roles at Google and Department earlier than his present appointment.