Monday, July 18, 2022
HomeBrandingCOVID-19 Ideas From Our CEO

COVID-19 Ideas From Our CEO


I awakened this morning questioning what in the present day would carry. It appears like each day and each second in 2020 has introduced adversity to cope with. A loss to deal with. One other impediment to beat. If it’s true what they are saying about “when it rains, it pours”, then 2020’s forecast has felt like an unrelenting monsoon. 

A month in the past, earlier than all of this, I stated goodbye to my stepmother, who misplaced her lengthy combat with an infection after months within the hospital. A pair weeks later, a devastating twister hit East Nashville and the encompassing neighborhood – demolishing companies, crushing individuals’s goals, and taking lives – all whereas, fortunately, leaving our workplace and residential unscathed.

No more than every week and half after that, COVID-19 hit with full drive, and we’ve been caught at house ever since, all whereas seeing the loss of life toll and devastation proceed to mount round us. My marriage ceremony is on maintain. I haven’t seen my daughter or my household for weeks – and it’s trying like these weeks will flip into months. All that aspect, my issues pale compared to the actual issues so many are confronted with on this second. Life, my pals, is tough.

The opposite day my fiance appeared over and noticed tears in my eyes. She requested “what’s flawed?” – I couldn’t even articulate how I felt. Grateful to not be alone? Scared? Unhappy? Hopeful? All the above. Odds are, you’ve caught yourselves in moments of overwhelming emotion like this recently. You don’t understand how you’re feeling, however you’re feeling every part abruptly.  

These are attempting, unusual, uncomfortable instances. However via every part, I do know that alternatives exist the place we discover obstacles and sensible concepts are sometimes born from adversity and hardship. I’ve my well being. I’ve an organization that fortuitously can face up to and survive this anomalistic second in time. We’re going to be okay. 

This time of social distancing and isolation offers strategy to room and house to suppose, be artistic, and plan forward. Except these are in truth the top instances, issues will flip round and it’s vital for all of us to not solely take into consideration surviving in the present day, however thriving when the mud settles. To maneuver away from “panic” mode and right into a state of preparation together with your eyes towards the horizon. 

Don’t Preserve Your Head Within the Sand. 

We now know this gained’t be going away in a pair days or a pair weeks. That is our new regular for the foreseeable future – and –  this example is instructing firms in regards to the logistics of working remotely and going digital with product and repair choices in a approach that may perpetually change the best way many, many manufacturers do enterprise even after we return to “regular”. Be good. Keep house. Keep wholesome. Now, reset and lookup. You’re going to be okay, however you may’t sit again and look ahead to issues to go. Now, greater than ever, calls for that you just stay diligent and targeted towards sustaining and constructing momentum. Whereas simpler stated than finished, attempt to have a look at this as a possibility, not an impediment.  

Don’t Be Afraid to Adapt.

In the event you’re something like me, you could have at all times prided your self on a specific course of and/or a sure approach of doing issues. I respect the dedication to who you’re and the way you’re employed. However, distinctive circumstances demand distinctive responses.

Don’t be afraid to adapt your perspective, shift processes, supply on-line ordering, and refocus on how your corporation can keep money movement and construct momentum for the long run. Who is aware of? It’s possible you’ll discover a new, worthwhile income stream as you adapt and shift your corporation you can take with you lengthy into the long run.

We’ve began conducting our intensive Perceive Your Model kickoff workshops via Google Hangouts – a step in our course of that we’ve got at all times prided ourselves on being an in-person session for rapport constructing and much-needed face-time initially of every challenge we tackle. It’s been a problem, however with our first one within the books, we had been pleasantly stunned at how comfy everybody felt and the way a lot enjoyable we had. Now, greater than ever, our workforce understands the necessity to adapt and evolve, placing our “Sure, and…” philosophy to work to be able to construct up, not break down, new concepts. 

Don’t Panic.

The worst factor you are able to do is panic proper now. Bear in mind what received you right here. Relaxation straightforward in that, whereas we don’t understand how lengthy issues might be this fashion, it’s short-term and there’s a return to normalcy on the finish of the tunnel. Understandably, we’re all refocusing and shifting to outlive and maintain one thing none of us have actually confronted earlier than.

Nobody has all of the solutions, and “figuring this out” seems to be very completely different for every of us — however don’t panic. Take issues in stride. Be open to alter and new concepts. Be versatile with what you might have to do to maintain and survive within the close to time period so you may dash out of the gate when issues return to regular. 

Breathe. Simply Breathe.

EVERYONE is in panic mode proper now. You aren’t alone. At the same time as I write this, I’m serious about my very own enterprise and the way we’re adapting and evolving to the quickly and ever-changing local weather. I’m taking a look at money movement for the month and quarter forward. I’m reaching out to previous purchasers to see how they’re dealing with issues in the present day and planning for tomorrow.

Out of this panic will come potential and chance. Preserve a optimistic angle and ensure your model exudes that positivity, resourcefulness, and assist all of us want proper now. Once you’re feeling scared or anxious, meditate, take a break, watch a rerun of King of Queens — or try one other Tiger King meme. 

Returning to business-as-usual could appear to be a far-fetched precedence with the present State-of-Emergency lockdown, however the present should go on. We’ve to maintain transferring ahead. 

We’re in This Collectively.

Discover (some) consolation in understanding you’re not alone. Take into consideration how a lot you could have seen our neighborhood come collectively via adversity. Typically it’s the worst of instances that brings out one of the best in us. 

As a small enterprise proprietor, as a father, as a associate, as a confused man simply attempting to determine all of it out – I’m proper there with you. I’m fucking scared. However I’m additionally hopeful. I’m decided. I’m targeted. I do know we are going to proceed coming collectively and can come out of this stronger than ever. Concentrate on gratitude. Enable your self to be current (and generally silent simply to really feel your feelings). Concentrate on positivity, as laborious as which may be. 

Please ship your ideas to our healthcare professionals who’re on the entrance strains. Please keep house and take this pandemic significantly. And please know that there’s a shiny future forward. Handle yourselves. Handle one another. I’m proper right here – we’re proper right here –  for those who want a serving to hand alongside the best way. 

Cheers,
– Matt


On behalf of everybody at Proof, we’re serious about you all and need you good well being and security as all of us navigate via the COVID-19 storm. If we may be useful together with your model or enterprise, don’t hesitate to attain out and get in contact. 



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